marketing MCQs – Page 34

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

661. The buying mode in which the buyer changes product prices and requirements is classified as________?
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A. modified rebuy

B. modified task

C. modified buyers

D. modified buy

662. A companys operations to link private changes with special group of suppliers are classified as_________?
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A. public exchanges

B. spot markets

C. exchange markets

D. private exchanges

663. The industries such as media buying, energy management and advertising agencies are classified as_______?
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A. functional hubs

B. horizontal hubs

C. vertical hubs

D. geographical hubs

664. The combination consists average past sales and most recent sales are ______________?
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A. exponential smoothing

B. sales forecast

C. time series smoothing

D. statistical smoothing

665. The industries such as agriculture, fisheries, construction and transportation, together up the________?
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A. business market

B. large markets

C. large buying

D. organization market

666. The mass media have great importance during the_________?
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A. evaluation stage

B. all stages

C. initial awareness stage

D. growth stage

667. The technical personnel of the Company is classified as________?
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A. initiators

B. providers

C. users

D. influencers

668. The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
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A. membership behavior

B. consumer behavior

C. market behavior

D. database behavior

669. An impel action by strong internal stimulus is being classified as__________?
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A. breaking

B. learning

C. drive

D. motivation

670. The consumers seek, for the answer of how we like to view ourselves is a concept named by__________?
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A. ideal self-concept

B. actual self-concept

C. self-concept

D. self-monitors

671. The budget which is set slight lower than the sales forecast is classified as ___________?
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A. quota system

B. sales budget

C. product budgeting

D. raw material budgeting

672. The people having authority to prevent information to reach the deciders and approvers are classified as________?
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A. initiators

B. evaluators

C. gatekeepers

D. approvers

673. The General Electric converted, the low involvement into high involvement by introducing Soft White versions is classified as___________?
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A. triggering emotions to personal values

B. linking product to engaging issue

C. adding an important feature

D. linking product to personal situation

674. The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
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A. new buy

B. straight rebuy

C. turned rebuy

D. purpose buying

675. The types of electronic procurement hubs are_________?
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A. geographical hubs

B. vertical hubs

C. functional hubs

D. both B and C

676. The comparison of potential and current levels of market demand is called ______________?
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A. potential market index

B. target market index

C. market penetration index

D. available market index

677. The factors that influence the purchase decision and purchase intention are __________?
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A. unanticipated situational factors

B. attitudes of others

C. anticipated factors

D. both A and B

678. The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
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A. organization market

B. large markets

C. business market

D. consumer market

679. The sources and procedures use to get information about marketing development of every single day are the part of _________?
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A. market development system

B. marketing intelligence system

C. market information system

D. market record system

680. A companys order-to-payment cycle is the part of ___________?
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A. private records

B. internal records

C. external records

D. public records

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