marketing Mcqs
1651. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
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A. Selling

B. Production

C. Product

D. Marketing

1652. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
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A. Business markets

B. Global markets

C. Consumer markets

D. Nonprofit and governmental markets

1653. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products is termed as____________?
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A. Buying Concept

B. Selling Concept

C. Production Concept

D. Marketing Concept

1654. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
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A. marketing channel design

B. horizontal channel design

C. intermediary channel design

D. vertical channel design

1655. The market which is divided on the basis of income scale and family size of customers is an example of?
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A. behavioral segmentation

B. demographic segmentation

C. geographic segmentation

D. psychographic segmentation

1656. The social class group which earns through exceptional ability is best classified as?
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A. upper middles

B. upper uppers

C. lower uppers

D. working class

1657. The undifferentiated marketing is also called as?
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A. concentrated marketing

B. segmented marketing

C. mass marketing

D. micromarketing

1658. Segmentation of international markets on the basis of stability of governments is included in?
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A. geographic location

B. political and legal factors

C. economic factors

D. cultural factors

1659. The changes made in the product characteristics such as quality, style and features are called?
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A. modifying the product

B. modifying marketing mix

C. modifying the market

D. modifying raw material schedule

1660. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
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A. Brand image

B. Price

C. Distribution

D. Promotion

1661. A Marketer is someone seeking a response from another party, called the __________.
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A. Fund raiser, contributor

B. Voter

C. Customer

D. Prospect
1662. The primary data which is gathered by observing relevant actions and people is called?
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A. survey research

B. observational research

C. ethnographic research

D. experimental research

1663. A companys microenvironment, the financial publics consists of?
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A. investment analysis

B. all of above

C. banks

D. stockholders

1664. Buying of products by government agencies is classified as?
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A. reseller markets

B. international markets

C. government markets

D. business markets

1665. The Apple customers who keeps buying same brand in every purchase is an example of?
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A. user status

B. loyalty status

C. usage rate

D. benefits sought

1666. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
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A. Vertical Integration

B. beta Market

C. Horizontal Integration

D. Meta Market
1667. The number of competitors in the decline stage of product life cycle are?
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A. few

B. stable but begins declining

C. declining in number

D. continuously growing

1668. The strategy of introducing new product in existing market is classified as?
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A. Diversification

B. Market penetration

C. Product development

D. Market development

1669. The breakeven pricing strategy is also called?
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A. target return pricing

B. learning pricing

C. markup return pricing

D. marginal pricing

1670. In marketing strategy, the advertising and personal selling can be referred as?
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A. Price

B. Product

C. Promotion

D. Place

1671. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
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A. slope conflict

B. vertical conflict

C. horizontal conflict

D. steep conflict

1672. Market offering can be combination of?
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A. Places

B. product & services

C. All of above

D. Information

1673. The market segments must be?
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A. attainable

B. accessible

C. measureable

D. all of above
1674. In external environment, the favorable factors and trends are classified as?
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A. Opportunities

B. Strengths

C. Threats

D. Weaknesses

1675. According to competitive positions, the main focus of market follower strategy is to?
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A. full frontal attack

B. multiple niching

C. follow at a distance

D. expand market share

1676. The type of question in questionnaire in which all possible choices are given is________?
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A. open ended question

B. close ended question

C. Both a and b

D. none of above

1677. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers expressed needs.
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A. Reactive market orientation

B. Total market orientation

C. Impulsive market orientation

D. Proactive marketing orientation

1678. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
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A. market leader

B. market follower

C. market challenger

D. market niche

1679. The Family Dollar is evaluating one location out of many by checking nearby areas conditions is an example?
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A. survey research

B. observational research

C. ethnographic research

D. experimental research

1680. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
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A. integrated logistics management

B. intra-modal logistics management

C. intermodal logistics management

D. exclusive logistics management

1681. In __________more customers would like to buy the product than can be satisfied.
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A. latent demand

B. irregular demand

C. excessive

D. overfull demand
1682. A companys microenvironment, the citizen-action publics consists of?
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A. minority groups

B. stockholders

C. Community organizations

D. both b and c

1683. According to four Ps of marketing, the inventory and logistics services are classified as?
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A. Promotion

B. Place

C. Price

D. Product

1684. The Macro environment of any company or organization includes?
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A. the cultural environment

B. the demographic environment

C. customers in international markets

D. both a and b
1685. The sales in maturity stage of product life cycle are recorded as?
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A. declining

B. rapidly rising

C. very peaked

D. low sales

1686. A companys internal environment considers?
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A. Finance, Operations, purchasing

B. Research & Development (R&D)

C. Both a and b

D. None of the above

1687. Rising promotion costs and shrinking profit margins are the result of ___________.
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A. Changing technology

B. Deregulation

C. Heightened competition

D. Globalization

1688. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
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A. Production Age

B. Age of Globalization

C. Industrial Age

D. Information Age
1689. Marketers often use the term ___________ to cover various groupings of customers.
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A. Market

B. Buying power

C. Demographic segment

D. People

1690. The set of distinctive and basic modes of expression is called?
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A. fashion

B. fads

C. styles

D. followers

1691. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
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A. direct channel

B. flexible channel

C. indirect channel

D. static channel

1692. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
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A. direct selling capability

B. Better prices

C. Well-established brand names

D. One-on-one communications

1693. The VF Corporation offering more than thirty premium brands is an example of?
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A. mass marketing

B. micromarketing

C. segmented marketing

D. niche marketing

1694. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
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A. market centered company

B. customer centered company

C. profit centered company

D. competitor centered company
1695. Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
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A. market leader

B. market challenger

C. market niche

D. market follower
1696. The Market consists of?
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A. Potential buyers

B. Actual buyers

C. Both a and b

D. None of the above

1697. If the company provides products or services less than its cost then the company will?
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A. get more loss

B. get more profits

C. get more discounts

D. both a and b

1698. The generation born before 1964 and after World War II is classified as?
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A. generation X

B. generation Y

C. baby boomers

D. both a and b

1699. The research which is used to describe market potential of any market offering is best classified as?
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A. casual research

B. exploratory research

C. descriptive research

D. both a and c

1700. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
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A. market challenger

B. market leader

C. market follower

D. market niche