marketing MCQs – Page 17

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
321. The process of defining customer focuses on selling a product to existing market is called _________?
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A. strategic market definition

B. business analysis definition

C. target market definition

D. financial market definition

322. The operations, sales and services are the part of firms value chain _________?
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A. marketing activities

B. raw materials

C. financial activities

D. primary activities
323. The individual marketing is also called ________?
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A. customized marketing

B. segments of one

C. one to one marketing

D. all of the above
324. The plausible representation of possible future based on assumptions is called __________?
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A. segmentation analysis

B. targeted factors

C. market analysis

D. scenario analysis
325. If the demand for the product does not change with the small change in price then the demand is said to be ________?
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A. inelastic

B. interactive

C. elastic

D. augmented

326. Considering the categories of services mix, the air travel with eatable is classified as _________?
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A. pure tangible goods

B. major service with minor goods

C. pure services

D. tangible goods with accompanying services

327. The distribution strategy which leads to limited number of intermediaries is classified as
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A. selective distribution

B. intensive distribution

C. descriptive distribution

D. exclusive distribution
328. Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
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A. push strategy

B. pull strategy

C. bundle strategy

D. both A and B
329. The people, who favors stylish products and have limited income are classified as _________?
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A. believers

B. non-believers

C. strivers

D. non-strivers

330. According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
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A. reliability

B. empathy

C. responsiveness

D. assurance

331. To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?
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A. supply side

B. complementary side

C. descriptive side

D. demand side

332. The strategies such as diversification, penetration and market development are the part of __________?
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A. intensive growth

B. integrative growth

C. disintegrative growth

D. extensive growth

333. The role of people in buying decision consists of ___________?
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A. influencer and initiator

B. buyer and user

C. all of the above

D. decider

334. The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
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A. individual empowerment

B. customization

C. customized marketing

D. mass customization

335. The legal staff, computer operators and accountants are the examples of services of __________?
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A. manufacturing sector

B. business sector

C. government sector

D. private non-profit sector

336. The conditions of sales, price policies and territorial rights are all considered as the elements of __________?
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A. shoppers-relations mix

B. jobbers-relations mix

C. trade-relations mix

D. spatial-relations mix

337. The group of people who are self-sufficient and down-to-earth are considered as _________?
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A. non-makers

B. non-destroyers

C. destroyers

D. makers
338. The example of vertical channel conflict between intermediary channels is
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A. conflict between two retailers

B. conflict between wholesaler and retailer

C. conflict between more than two sales agents

D. conflict between two suppliers

339. The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?
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A. monopolistic industry

B. every day competitive industry

C. pure competition industry

D. oligopolistic industry
340. The people who seek products with functional or practical purposes are considered as _________?
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A. makers

B. destroyers

C. non-destroyers

D. non-makers