marketing Mcqs
801. The information is collected from consumer rating organizations and mass media is classified as_________?
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A. commercial sources

B. public sources

C. personal sources

D. experimental sources

802. The establishing of dams, irrigation, sanitation systems, pipelines and utilities are the examples of__________?
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A. system selling

B. systems contracting

C. management supplies

D. systems buying

803. The low share-penetration index includes ___________?
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A. high price

B. all of the above

C. low brand awareness

D. low availability

804. In new-task buying mode, the business buyer makes the__________?
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A. modified purchases

B. most of the decision

C. new decisions

D. fewest decision

805. The individuals who use the products and initiate defining the product requirements are classified as_________?
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A. deciders

B. influencers

C. users

D. initiators

806. The perceptual process in which customers notice price deviation as stimulus is classified as_________?
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A. selective shopping

B. selective ad watching

C. selective attention

D. selective noticing

807. The electronic markets in which prices fluctuate in every second are classified as_________?
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A. spot markets

B. exchange markets

C. vertical markets

D. both A and B
808. The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
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A. competitors brand

B. corporate brand

C. suppliers brand

D. initiator brand

809. The strategy to integrate larger gains with smaller losses involved_________?
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A. segregate principle

B. lining principle

C. cancellation principle

D. golden lining principle

810. The information acquired from family friends and acquaintances is classified as________?
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A. commercial sources

B. personal sources

C. media sources

D. public sources

811. In straight rebuy buying mode, the business buyer makes the__________?
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A. fewest decision

B. modified purchases

C. most of the decision

D. new decisions

812. In the buying process, the group that have indirect impact on consumers is classified as __________?
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A. secondary groups

B. formal groups

C. membership groups

D. primary groups

813. Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
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A. market information system

B. market record system

C. market development system

D. marketing intelligence system
814. The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
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A. lowest benefit package

B. highest benefit package

C. initiating benefit package

D. medium benefit package

815. In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
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A. market equilibrium point

B. horizontal axis

C. vertical axis

D. Companys equilibrium point

816. The persuasion of goal with less or more vigor objectives is classified as _________?
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A. demonization

B. intensity

C. psychogenic factors

D. motivation

817. The websites are established for independent products and customer services review forums are the classic examples of _____________?
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A. internet based market intelligence

B. product marketing

C. market development

D. service marketing

818. Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?
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A. forecasting

B. point scale method

C. factor method

D. ratio method

819. The buyer-supplier relationship defines by formal contract having low trust and interaction is classified as________?
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A. contractual buying

B. contractual selling

C. bare bones

D. contractual transaction
820. The purchases of schools, nursing homes, prisons and other institutions are classified as_________?
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A. government markets

B. consumer markets

C. institutional markets

D. business markets

821. All the brands related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
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A. sentence associations

B. Company associations

C. brand associations

D. word associations

822. The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
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A. modified buyers

B. modified task

C. modified buy

D. modified rebuy
823. The parents and siblings are the part of___________?
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A. family orientation

B. opinion orientation

C. group orientation

D. inspirational orientation

824. The celebrity endorsements and objects that bring positive feeling in attitude formation of customers is classified in_________?
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A. value cues

B. central cues

C. peripheral cues

D. value route

825. The failure of product that increases the likelihood of customers purchasing products with warranty is an example of_________?
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A. availability heuristic

B. adjusting heuristic

C. geographical heuristic

D. anchoring heuristic

826. The slow economic and technological changes which influence for larger period of times is called __________?
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A. super trend

B. fabulous trend

C. mega trend

D. techno-socio trend

827. The thought that buying product would not be worth of the paid price is classified as?
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A. attitude risk

B. financial risk

C. factor risk

D. functional risk

828. The individual who shapes product specifications and plays role in negotiation are classified as________?
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A. approvers

B. providers

C. buyers

D. suppliers

829. Measuring the impact of casual factors such as income and price is called __________?
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A. economic demand

B. exponential demand

C. statistical demand

D. product demand

830. The purchase of customer information from outside firms and vendors is classified as ____________?
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A. marketing intelligence system

B. market development system

C. market information system

D. market record system

831. A technique which multiplies a base number by adjusting percentages is called ____________?
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A. supply ratio method

B. fixed cost ratio

C. raw material ratio

D. chain-ratio method
832. The market which is not affected by marketing expenditures of other companies in industry is called ___________?
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A. expanding expenditure

B. expansible market

C. no expansible market

D. limited expenditure

833. The basic determinant of any customers buying behavior is classified as__________?
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A. relatives

B. supply by company

C. culture

D. demand by others

834. In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
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A. analysis of natural environment

B. geographic environment analysis

C. demographic environment analysis

D. economic environment analysis

835. The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
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A. triggering emotions to personal values

B. adding an important feature

C. linking product to personal situation

D. linking product to engaging issue
836. The complete set of stored information and information strength is classified as_________?
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A. representative network memory model

B. associative network memory model

C. classified network memory model

D. distributive network memory model

837. The change in attitude based on customers association to brands is classified as_________?
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A. peripheral route

B. elaboration route

C. central cues

D. value cues

838. The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
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A. psychological risk

B. attitude risk

C. physiological risk

D. social risk
839. In modified rebuy, the suppliers who want to protect their business are classified as_________?
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A. in-suppliers

B. out-suppliers

C. modified suppliers

D. new suppliers

840. A group whose values and behaviors are rejected by individuals is classified as________?
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A. aspiration groups group

B. dissociative group

C. associative group

D. inspiration group

841. In business markets, the technical sources have great importance in the___________?
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A. interest stage

B. evaluation stage

C. initial awareness stage

D. trial stage

842. The strategy to segregate small amount of gains from large amount of loss includes ____________?
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A. silver lining principle

B. cancellation principle

C. segregate principle

D. golden lining principle

843. In marketing management, when a need arises to sufficient intensity level, it becomes____________?
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A. demand

B. behaviors

C. motive

D. need

844. A person, who offers informal reviews or advice about specific category is called as__________?
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A. group leader

B. opinion leader</strong>

C. inspiration leader

D. associative leader

845. When the product is risky it can affect the well-being of buyer mentally and is classified as________?
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A. physiological risk

B. social risk

C. psychological risk

D. attitude risk

846. To reduce the attributes uncertainty, the customers try to find the products with__________?
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A. warranties

B. low demands

C. discounts

D. lesser prices

847. The customers activity which is often unpredictable and short lived is the best classified as __________?
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A. fad

B. short-term marketing wave

C. fade

D. marketing shade

848. The individuals who request the need of purchasing something are classified as_______?
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A. influencers

B. providers

C. users

D. initiators
849. The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
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A. motivation drive

B. behavior learning

C. discrimination

D. motivation cue

850. The market consists on the set of customers, for which the company wants to pursue its business is called _____________?
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A. available market

B. target market

C. penetrated market

D. potential market