marketing Mcqs
851. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
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A. heuristics

B. eliminating-by-acceptance heuristic

C. lexicographic heuristics

D. conjunctive heuristic

852. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
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A. competitive repositioning

B. competitive de-positioning

C. physiological de-positioning

D. brand repositioning

853. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?
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A. linking product to engaging issue

B. linking product to personal situation

C. adding an important feature

D. triggering emotions to personal values

854. The most geographically concentrated buyer is the part of_________?
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A. elastic markets

B. business markets

C. inelastic markets

D. consumer markets

855. The relationship which requires less cooperation and exchange of information is classified as________?
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A. contractual selling

B. contractual buying

C. bare bones

D. cooperative systems

856. The criteria or standard of how marketing offering meet the initial demand is classified as _____________?
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A. consideration set

B. availability set

C. brands awareness

D. total set of brands

857. In modified rebuy, the suppliers that see opportunities to expand business are classified as________?
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A. out-suppliers

B. in-suppliers

C. new suppliers

D. modified suppliers

858. The techniques such as sentence completion and word association are classified as ____________?
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A. classification techniques

B. sampling techniques

C. technical techniques

D. projective techniques
859. The more intense the products positivism, the customer is closer to us, then the customer can adjust ____________?
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A. our product purchase intention

B. our product perception

C. other product perception

D. other product purchase intention

860. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
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A. stable demand

B. unstable demand

C. freeze demand

D. fluctuating demand
861. The natural forces or factors are considered in companys environment called?
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A. Macro environment

B. Microenvironment

C. Both a and b

D. None of above

862. Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?
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A. selective store

B. convenience stores

C. extensive store

D. exclusive store

863. The marketing strategy which does not focus on the difference between the consumer needs is called?
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A. micromarketing

B. niche marketing

C. segmented marketing

D. mass marketing
864. The factors that can affect purchase decision and attention are?
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A. attitude of others

B. unexpected situational factors

C. expected situational factors

D. both a and b
865. The situation in which the company targets whole market with one similar offer is called as?
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A. niche marketing

B. segmented marketing

C. micromarketing

D. mass marketing
866. The tendency to which innovation may tried for limited time is?
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A. relative advantage

B. communicability

C. compatibility

D. divisibility
867. A descriptive thought about something held by a person is classified as?
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A. perception

B. beliefs

C. learning

D. attitudes

868. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
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A. market penetration strategy

B. product line pricing

C. market skimming pricing

D. business line pricing

869. The process of segmenting the market and identifying which segments to target is classified as?
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A. differentiated marketing

B. targeting the market

C. undifferentiated marketing

D. market segmentation

870. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
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A. selective attention

B. all of above

C. selective distortion

D. selective retention

871. The retail business built on a place that is owned, planned and developed as single business unit is classified as?
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A. warehouse club center

B. corporate center

C. shopping center

D. specialty center

872. The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
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A. trade promotions

B. business promotions

C. off deal promotion

D. event promotion

873. The industry installations consists of major purchases such as?
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A. buildings

B. accessory and office equipment

C. fixed equipment

D. all of above
874. The services provided by medical and legal specialists are considered as?
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A. unsought products

B. shopping products

C. specialty products

D. industrial convenient products

875. According to real-win-worth doing proposition, analysis of checking profit potential for new product is part of?
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A. worth doing

B. real

C. win

D. less worthy

876. The type of information consumer obtains by using and examining the product is classified as?
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A. commercial sources

B. experiential sources

C. all of above

D. public sources

877. A companys microenvironment does not include?
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A. The organizations suppliers

B. Demographic forces

C. The company

D. The marketing intermediaries

878. The fixed equipment such as office generators, drill presses and elevators are classified as?
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A. specialty industrial products

B. industry capital items

C. industry material and parts

D. office equipment

879. The marketing intermediaries includes?
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A. Financial intermediaries

B. Marketing services agencies

C. Both a and b

D. None of the above

880. The type of buyer and supplier relationship that are together in operational ways is classified as_________?
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A. structural commitment

B. structural adaptation

C. cooperative systems

D. operational systems

881. The services such as airlines and hotels are classified as?
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A. shopping products

B. unsought augmented products

C. sought specialty products

D. unsought convenience products

882. The types of wholesalers does not include?
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A. merchant wholesalers

B. agents and brokers

C. manufacturers sales branches

D. voluntary franchise chain
883. The specific brands of luxury cars are classified as?
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A. industrial products

B. augmented product

C. de-augmented product

D. consumer products
884. The stages in the adoption process involves?
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A. awareness

B. all of above

C. evaluation and trial

D. interest

885. The products that customers buy after careful comparison on price and quality are called?
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A. shopping products

B. less specialty products

C. unsought products

D. specialty products

886. The separate firm engaged in wholesaling activities is classified as?
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A. outbound franchisor

B. franchisor

C. wholesaler

D. franchisee

887. The Companys microenvironment includes?
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A. The marketing intermediaries

B. The company

C. All of above

D. The suppliers

888. The markets including buyers in other countries are called?
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A. reseller markets

B. business markets

C. international markets

D. government markets

889. The positioning statement first states the?
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A. brands superiority

B. points of priority

C. product membership in category

D. points of differences

890. The positive situational factors and internal capabilities is part of companys?
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A. Strengths

B. Opportunities

C. Threats

D. Weaknesses

891. The after-sale services are part of?
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A. less convenient products

B. convenient tangible products

C. segmented products

D. augmented products
892. Considering the franchise organization, the independent business people involved other than service organization is represented as?
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A. franchisee

B. specialty line handlers

C. corporate units

D. franchisor

893. For developing new products, the company must know its?
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A. all of above

B. competitors

C. consumers

D. markets

894. According to customers, the trend of interpreting information in a way to support what they already believe is?
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A. selective attention

B. selective retention

C. all of above

D. selective distortion
895. The customer market division done on the basis of compulsive, ambitious and outgoing customers classified as?
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A. behavioral segmentation

B. geographic segmentation

C. psychographic segmentation

D. demographic segmentation

896. The products that consists of activities and benefits offered for sale are called?
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A. pricing of product

B. market segmentation

C. services

D. product membership in category

897. The two broad strategies for new products are?
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A. market skimming pricing

B. market penetration pricing

C. product line pricing

D. both a and b
898. The industry capital items include?
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A. installations

B. industrial materials and parts

C. shopping products

D. both a and b
899. According to Maslows hierarchy of needs, the needs for food, shelter and clothing are classified as?
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A. esteem needs

B. self-actualization needs

C. social and safety needs

D. physiological needs
900. The kind of sales people who travel to call all the customers in field is classified as?
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A. inside sales force

B. nominal sales force

C. channel intermediaries

D. outside sales force