marketing MCQs – Page 18

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
341. The pricing technique according to which sellers charge high prices every day and offer low prices on temporary basis is classified as __________?
comments icon0

A. value pricing

B. high low pricing

C. perceived pricing

D. everyday low pricing
342. The set of interdependent channels that participate in the process of availability of product is classified as __________?
comments icon0

A. quotation channels

B. marketing channels

C. over demand channels

D. functional channels

343. The form of countertrade in which buyers and sellers exchange goods without involving any third party is classified as _________?
comments icon0

A. buy back arrangement

B. barter

C. offset

D. compensation deal

344. On The Christmas and Easter, lower prices pricing techniques are classified as _______?
comments icon0
A. special event pricing

B. special customer pricing

C. loss leader pricing

D. cash rebates

345. In the value creation, choosing the value phase includes _________?
comments icon0

A. positioning

B. targeting

C. segmentation

D. all of the above
346. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
comments icon0

A. markup costing

B. markup pricing

C. target return pricing

D. target return costing

347. The list of companys major strategic alliances do not include _________?
comments icon0

A. product alliance

B. promotional alliance

C. financial alliances

D. pricing collaborations

348. The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
comments icon0

A. break-even pricing

B. target profit pricing

C. perceived value pricing

D. target return pricing

349. When two companies join hands to market new or complementary products, it is best classified as __________?
comments icon0

A. service alliance

B. product alliance

C. market collaborations

D. logistic alliances

350. The organizational levels in a Company are ___________?
comments icon0

A. Three

B. Five

C. Two

D. Four
351. The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
comments icon0

A. descriptive discount

B. quantity discount

C. functional discount

D. non-functional discount

352. The strategies such as vertical and horizontal integration are classified as _________?
comments icon0

A. extensive growth

B. disintegrative growth

C. integrative growth

D. intensive growth

353. The process of defining the focus of selling to potential market is called __________?
comments icon0

A. financial market definition

B. strategic market definition

C. business analysis definition

D. target market definition

354. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
comments icon0

A. price-war traps

B. shallow-pockets trap

C. fragile-market-share trap

D. low-quality trap

355. The pricing objective of company who is plagued with intense competition and overcapacity is ___________?
comments icon0

A. maximum market skimming

B. maximum market share

C. survival

D. maximum current profit

356. Considering auction-type pricing, the techniques are involved like ___________?
comments icon0
A. all of the above

B. English auctions

C. Sealed-bid auctions

D. Dutch auctions

357. The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?
comments icon0

A. compensation deal

B. buy back arrangement

C. offset

D. barter
358. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
comments icon0

A. segment attractiveness

B. product positioning strategy

C. acid test

D. profitability test

359. All the products in category and line extensions a seller makes particularly is classified as _________?
comments icon0
A. brand line

B. brand assortment

C. sub-brand line

D. brand endorsement

360. The market share value is best classified as ___________?
comments icon0

A. sampling metrics

B. procedural metrics

C. unit metrics

D. marketing external metrics