marketing MCQs – Page 35

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

681. The needs that arise from psychological states such as need of belonging are classified as ____________?
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A. psychogenic

B. biogenic

C. formal needs

D. monitored needs

682. The process includes estimation of expected sales volume is called ___________?
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A. demand budget

B. competitors budget

C. marketing budget

D. sales budget

683. The products and services are perceived value as compared to the competitors is dependent on ___________?
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A. estimated demand

B. company demand

C. minimum demand

D. potential demand

684. The deciders and buyers in companies are classified as_________?
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A. evaluators

B. approvers

C. buyers

D. selectors

685. The process of tracing customers motivation from instrumental to terminal ones is classified as __________?
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A. motivation hierarchy

B. intentional hierarchy

C. sampling hierarchy

D. laddering

686. The non-significant social and economic marketing activity is called ___________?
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A. marketing shade

B. short-term marketing wave

C. fade fashion

D. fad

687. The way in which choices are seen and presented by a decision maker is classified as_________?
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A. anchor framing

B. critical framing

C. adjustment framing

D. decision framing

688. The percentage of service ownership in a population is called ____________?
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A. market share percentage

B. product-penetration percentage

C. product-index percentage

D. product potential percentage

689. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?
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A. central route

B. motivation route

C. elaboration cue

D. value route

690. Step in the information search in the buying process, the milder search state is classified as_______?
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A. less attention

B. research attention

C. data attention

D. heightened attention

691. The eight stages in buying process is called__________?
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A. off phase

B. sell phase

C. purchase phase

D. buy phase

692. A persons pattern of living and as expressed in activities and opinions is best classified as ____________?
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A. lifestyle

B. role

C. personality

D. status

693. The individuals who have formal authority in selection of suppliers are classified as________?
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A. deciders

B. evaluators

C. approvers

D. buyers

694. The representative heuristic and availability heuristic are the types of ____________?
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A. expectancy heuristic

B. motivation heuristic

C. decision heuristic

D. peripheral heuristic

695. According to expectancy model, the redesigning of the whole product is classified as_______?
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A. market positioning

B. real positioning

C. fake positioning

D. brand positioning

696. When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?
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A. heuristics

B. conjunctive heuristic

C. lexicographic heuristics

D. eliminating heuristic

697. The unseen messages in ads that are unnoticeable but can affect consumers buying behavior is called_________?
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A. subliminal perception

B. selective distortion

C. selective retention

D. selective attention

698. According to expectancy model, the process of altering beliefs about the brand is classified as___________?
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A. product repositioning

B. psychological repositioning

C. physiological repositioning

D. technical repositioning

699. The motivation, learning and perception all are included in ___________?
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A. monitoring process

B. buying process

C. psychological processes

D. motivation process

700. The changes in behavior occur because of some experiences is classified as ____________?
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A. motivation

B. drive

C. cues

D. learning

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