marketing Mcqs
1701. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
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A. Product concept

B. Marketing concept

C. Selling concept

D. Production concept

1702. Considering competitive positions, the company with the largest share in market in its industry is classified as?
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A. market challenger

B. market leader

C. market follower

D. market niche

1703. The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
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A. branding advantage

B. corporate advantage

C. competitive advantage

D. premium advantage

1704. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
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A. Overall marketing objectives

B. Overall company strategies

C. Overall company objectives

D. All of the above

E. Overall department objectives

1705. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
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A. exclusive distribution

B. supply chain management

C. physical distribution

D. exclusive dealing

1706. The adopter group laggards are?
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A. deliberate

B. skeptical

C. guided by respect

D. tradition bound
1707. Lexus targets customer regardless of the country in which they lived the global elite segment, this is called?
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A. intramarket segmentation

B. psychographic segmentation

C. intermarket segmentation

D. income segmentation

1708. The kind of understanding the company gets from marketing information is known as?
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A. customer insights

B. competitive marketing database

C. marketing information system

D. variable testing data base

1709. The first step in marketing process is to __________?
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A. none of above

B. define research objectives

C. develop research plan

D. implement research plan

1710. The most successful products are those which are?
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A. solve customer problems

B. all of above

C. offering customer value proposition

D. differentiated

1711. The strategies in which position of company on the best possible strategic advantage against competitors are classified as?
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A. competitive marketing strategies

B. corporate marketing strategies

C. branding marketing strategies

D. premium marketing strategies

1712. The international markets can be segmented on the basis of factors such as?
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A. all of above

B. economic factors

C. geographic location

D. cultural factors

1713. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
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A. customer centered company

B. profit centered company

C. competitor centered company

D. market centered company

1714. The factors that affect Companys ability to maintain customer relationships are known as?
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A. Marketing environment

B. Marketing dashboard

C. Marketing plan

D. Both a and b

1715. Information can be produced and marketed as a ___________?
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A. Product

B. Reality

C. Service

D. Show

1716. The independent service provider of logistics who can do all the functions required by clients is classified as?
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A. privately held logistic provider

B. public held logistic provider

C. Third party logistics provider

D. single part logistics provider

1717. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
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A. rational concept

B. reminder concept

C. creative concept

D. persuasive concept

1718. The value proposition is called brands?
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A. full competitive advantage

B. full market segmentation

C. full targeting

D. full positioning
1719. According to competitive positions, the main focus of market challenger strategy is to?
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A. follow at a distance

B. full frontal attack

C. expand market share

D. multiple niching

1720. The customer driven marketing strategy is another name of?
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A. The marketing concept

B. The selling concept

C. The societal marketing concept

D. The product concept

1721. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
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A. contractual VMS

B. full time VMS

C. administered VMS

D. corporate VMS
1722. The process of comparing own products or services to leading firms practices to improve performance and quality is called?
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A. benchmarking

B. strategic analysis

C. corporate image analysis

D. customer value analysis

1723. Top management sets the companys?
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A. All of above

B. Objectives

C. Vision

D. Mission

1724. The strategy that focuses on smaller segments and attract only few competitors is called?
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A. micromarketing

B. niche marketing

C. segmented marketing

D. mass marketing

1725. The Regent Seven Seas Cruise Line invites customers by saying luxury goes exploring is an example of?
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A. psychographic segmentation

B. geographic segmentation

C. income segmentation

D. behavioral segmentation

1726. In stages of adoption process, the customer decides to become regular user in?
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A. interest stage

B. evaluation stage

C. adoption

D. awareness stage

1727. According to competitive positions, the main focus of market leader strategy is to?
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A. expand market share

B. full frontal attack

C. multiple niching

D. indirect attack

1728. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
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A. psychographic segmentation

B. behavioral segmentation

C. geographic segmentation

D. demographic segmentation

1729. Marketing management is ____________?
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A. Developing marketing strategies to move the company forward

B. Managing the marketing process

C. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

D. Monitoring the profitability of the companies products and services

1730. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
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A. none of above

B. manufacturer-wholesaler franchise system

C. manufacturer franchise system

D. manufacturer-retailer franchise system
1731. In an industry, the group of firm which follows the similar strategy is classified as?
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A. comparative group

B. strategic group

C. inbound group

D. outbound group