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marketing MCQs

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1. All the items including in product line that share more than one form of particular products are classified as ___________?
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A. item

B. factor of durability

C. factor of performance

D. product type
2. The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
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A. non-durable goods

B. services

C. durable goods

D. augmented goods

3. In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
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A. merchants

B. terminators

C. agents

D. facilitators
4. In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
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A. mix branding

B. line fill branding

C. co-branding

D. optional branding

5. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
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A. channel coordination

B. channel distributive rights

C. channel conflict

D. channel trade release

6. The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?
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A. durable goods

B. non-durable goods

C. augmented goods

D. services
7. The repair items and operating supplies are classified as the types of
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A. supplies and business services

B. capital items

C. None of above

D. materials and parts

8. In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
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A. product family

B. product class

C. need family

D. product line

9. The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
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A. impulse shopping goods

B. heterogeneous shopping goods

C. homogeneous shopping goods

D. emergency shopping goods

10. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
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A. warranties

B. guarantees

C. labeling

D. packaging

11. The examples of services are __________?
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A. shampoos and soaps

B. legal advisors

C. heterogeneous goods

D. machine tools and refrigerators

12. The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
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A. controllable returns

B. capital returns

C. uncontrollable returns

D. differential returns

13. In third level of customer value hierarchy, the marketer creates the basic products into ___________?
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A. augmented products

B. potential product

C. basic product

D. expected products
14. The group of related items in a large variety that performs tasks in compatible manner is classified as __________?
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A. product mix

B. family and line of product

C. product assortment

D. product system
15. The conflict that can occur between two marketing channels operate at different levels is classified as ________?
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A. sealed channel conflict

B. vertical channel conflict

C. multi-channel conflict

D. horizontal channel conflict

16. The examples of farm products included __________?
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A. wheat, cotton, fruits

B. crude petroleum

C. iron ore

D. fish and lumber

17. Considering marketing channels, the examples of merchants are ___________?
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A. sales agents and brokers

B. independent warehouses

C. retailers and wholesalers

D. transportation companies

18. The network of companys suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
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A. functional network

B. predatory network

C. value network

D. hybrid network

19. The concept which refers how well the services or products are brought from company to customers is classified as __________?
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A. ordering ease

B. customer training

C. customer consulting

D. delivery
20. The technique which is not included in co-branding is _________?
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A. joint-venture co-branding

B. wholesale co-branding

C. retail co-branding

D. multiple-sponsor co-branding

21. The ease of fixing the flaw or malfunction of the product is classified as _________?
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A. perform-ability

B. differentiability

C. conformability

D. repair-ability
22. The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?
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A. rightward direction

B. backward direction

C. leftward direction

D. forward direction
23. The ability of company to meet the product demands of each customer is classified as ___________?
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A. mass effectivity

B. consumption system

C. mass customization

D. mass productivity

24. Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
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A. product

B. potential product

C. service

D. core benefit

25. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
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A. line stretching pricing

B. line deepening pricing

C. line filling pricing

D. product mix pricing
26. The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
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A. predatory planning

B. supply chain planning

C. demand chain planning

D. hybrid planning

27. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
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A. line filling

B. line deepening

C. line consistency

D. line stretching

28. The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?
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A. product line pricing

B. Two-part pricing

C. by-product pricing

D. optional-feature pricing

29. The group of products on the basis of tangibility and durability include ___________?
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A. services

B. durable goods

C. all of the above

D. non-durable goods

30. The group of products includes the recognized product family in the product hierarchy is classified as __________?
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A. product line

B. need family

C. product family

D. product class
31. The zero-level channel is also known as __________?
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A. indirect marketing channel

B. descriptive channels

C. functional channels

D. direct marketing channel
32. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
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A. pull strategy

B. push strategy

C. bundle strategy

D. shallow strategy

33. The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
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A. specialty goods

B. shopping goods

C. convenience goods

D. unsought goods

34. In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
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A. expected products

B. augmented products

C. basic product

D. potential product
35. The measurement of probability will not fail to perform the promised features of product is classified as __________?
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A. reliability

B. performance quality

C. durability

D. conformance quality

36. In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
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A. potential product

B. augmented products

C. basic product

D. expected products

37. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
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A. by-product pricing

B. optional-feature pricing

C. Two-part pricing

D. product line pricing
38. The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?
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A. staples

B. impulse goods

C. emergency goods

D. homogeneous goods

39. The short term goods and services that are used to facilitate the management of finished product are classified as __________?
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A. supplies and business services

B. installations

C. equipment

D. component parts and materials

40. The goods that enter completely into manufacturing of the product are classified as ____________?
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A. business services

B. supplies services

C. materials and parts

D. capital items

41. The pricing technique uses by companies for the products having optional services and features is classified as _________?
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A. optional-feature pricing

B. by-product pricing

C. product line pricing

D. Two-part pricing

42. According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
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A. basic product

B. augmented products

C. potential product

D. expected products

43. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
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A. shallow strategy

B. bundle strategy

C. push strategy

D. pull strategy
44. The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
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A. conformance quality

B. durability

C. reliability

D. performance quality

45. The conflict that can occur between two channels which operate at same level is classified as __________?
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A. horizontal channel conflict

B. sealed channel conflict

C. vertical channel conflict

D. multi-channel conflict

46. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
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A. product line consistency

B. product line length

C. product line depth

D. product line width

47. The example of products include ________?
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A. information and ideas

B. experiences and events

C. all of the above

D. properties and organizations

48. The two ways in which a Company lengthens its carrying product line are __________?
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A. line widening

B. line consistency and depth

C. average widening

D. line filling and stretching
49. The major categories of raw materials are included in ___________?
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A. installations and equipment

B. farm and natural products

C. component parts

D. component materials

50. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
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A. Three-level channel

B. Zero-level channel

C. Two-level channel

D. One-level channel