Study desk with books and learning tools for subject-based MCQ preparation

Subject practice

marketing MCQs

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1. All the items including in product line that share more than one form of particular products are classified as ___________?
comments icon0

A. item

B. factor of durability

C. factor of performance

D. product type
2. The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
comments icon0
A. non-durable goods

B. services

C. durable goods

D. augmented goods

3. In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
comments icon0

A. merchants

B. terminators

C. agents

D. facilitators
4. In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
comments icon0

A. mix branding

B. line fill branding

C. co-branding

D. optional branding

5. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
comments icon0
A. channel coordination

B. channel distributive rights

C. channel conflict

D. channel trade release

6. The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?
comments icon0

A. durable goods

B. non-durable goods

C. augmented goods

D. services
7. The repair items and operating supplies are classified as the types of
comments icon0
A. supplies and business services

B. capital items

C. None of above

D. materials and parts

8. In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
comments icon0
A. product family

B. product class

C. need family

D. product line

9. The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
comments icon0

A. impulse shopping goods

B. heterogeneous shopping goods

C. homogeneous shopping goods

D. emergency shopping goods

10. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
comments icon0
A. warranties

B. guarantees

C. labeling

D. packaging

11. The examples of services are __________?
comments icon0

A. shampoos and soaps

B. legal advisors

C. heterogeneous goods

D. machine tools and refrigerators

12. The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
comments icon0

A. controllable returns

B. capital returns

C. uncontrollable returns

D. differential returns

13. In third level of customer value hierarchy, the marketer creates the basic products into ___________?
comments icon0

A. augmented products

B. potential product

C. basic product

D. expected products
14. The group of related items in a large variety that performs tasks in compatible manner is classified as __________?
comments icon0

A. product mix

B. family and line of product

C. product assortment

D. product system
15. The conflict that can occur between two marketing channels operate at different levels is classified as ________?
comments icon0

A. sealed channel conflict

B. vertical channel conflict

C. multi-channel conflict

D. horizontal channel conflict

16. The examples of farm products included __________?
comments icon0
A. wheat, cotton, fruits

B. crude petroleum

C. iron ore

D. fish and lumber

17. Considering marketing channels, the examples of merchants are ___________?
comments icon0

A. sales agents and brokers

B. independent warehouses

C. retailers and wholesalers

D. transportation companies

18. The network of companys suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
comments icon0

A. functional network

B. predatory network

C. value network

D. hybrid network

19. The concept which refers how well the services or products are brought from company to customers is classified as __________?
comments icon0

A. ordering ease

B. customer training

C. customer consulting

D. delivery
20. The technique which is not included in co-branding is _________?
comments icon0

A. joint-venture co-branding

B. wholesale co-branding

C. retail co-branding

D. multiple-sponsor co-branding