marketing Mcqs
1601. The persons own living or interacting and acting pattern is classified?
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A. lifestyle

B. social class

C. None of the above

D. personality and self-concept

1602. The stage in buying behavior which follows suppliers selection and discuss final specification of raw materials is classified as?
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A. order-routine specification

B. proposal solicitation

C. supplier search

D. supplier selection

1603. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
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A. Relative market share

B. Market growth rate

C. Relative market share plus market growth rate

D. Cost of investment on marketing
1604. The business buying situation in which the buyer reorders the same product is classified as?
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A. modified rebuy

B. straight rebuy

C. new task

D. solutions selling

1605. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
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A. dual adaptation

B. communication adaptation

C. straight product extension

D. product adaptation
1606. The study of human population in context of gender, race and occupation is called?
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A. the economic environment

B. the natural environment

C. the demographic environment

D. the cultural environment

1607. The division of market on the basis of marital status of consumers such as single consumers and married consumers is an example of?
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A. behavioral segmentation

B. demographic segmentation

C. geographic segmentation

D. psychographic segmentation

1608. The forms of direct marketing includes?
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A. all of above

B. direct mail marketing

C. catalog marketing

D. personal selling

1609. The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?
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A. contract manufacturing

B. management contracting

C. investment ownership

D. joint ownership
1610. In business buying process, the group who furnish the information to evaluate alternatives is classified as?
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A. user

B. decider and gatekeeper

C. buyer

D. influencer
1611. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
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A. order-routine specification

B. supplier selection

C. supplier search

D. proposal solicitation

1612. The research based on hypothesis suggestion and problem definition is classified as?
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A. casual research

B. exploratory research

C. descriptive research

D. both a and c

1613. The market segmented on the basis of loyalty status of customers toward brands is best classified as?
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A. geographic segmentation

B. demographic segmentation

C. behavioral segmentation

D. psychographic segmentation

1614. The total number of level of intermediaries represent the
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A. width of channel

B. length of channel

C. divisors of channel

D. flexibility of channel

1615. The disagreement between different marketing channel regarding the roles, rewards and goals is called?
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A. channel conflict

B. direct conflict

C. marketing conflict

D. indirect channel conflict

1616. Customers are showing greater price sensitivity in their search for ___________.
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A. The right product

B. Value

C. The right store

D. The right service

1617. Many countries have ________ industries to create greater competition and growth opportunities.
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A. scientifically segmented

B. open-market

C. regulated

D. deregulated
1618. The non-probability sample includes?
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A. stratified random sample

B. cluster sample

C. simple random sample

D. convenience sample
1619. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
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A. market centered company

B. competitor centered company

C. profit centered company

D. customer centered company

1620. __________ goods constitute the bulk of most countries production and marketing efforts.
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A. Impulse

B. Service e. Event

C. Physical

D. Durable

1621. The resources such as forests and food are known as?
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A. renewable resources

B. non-renewable resource

C. Both a and b

D. none of above

1622. In the course of converting to a marketing orientation, a company faces three hurdles _______.
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A. Management, customer reaction, competitive response

B. Forecasted demand, increased sales expense, increased inventory costs

C. Decreased profits, increased R&D, additional distribution

D. Organized resistance, slow learning, and fast forgetting
1623. The network of companys supply chain and its customers is called?
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A. Value chain

B. Value delivery network

C. Both a and b

D. None of above

1624. The most formal definition of marketing is ____________?
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A. Meeting needs profitably

B. Identifying and meeting human and social needs

C. The 4Ps (Product, Price, Place, Promotion)

D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

E. improving the quality of life for consumers

1625. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
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A. strategic behavior analysis

B. benchmarking

C. customer value analysis

D. corporate image analysis

1626. A transaction involves ____________?
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A. all of the above

B. at least two parties

C. each party is free to accept or reject the exchange offer

D. each party is capable of communication and delivery

1627. Global marketers must decide ___________.
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A. All of the above

B. How to adapt their product and service features to each country

C. How to price their products in different countries

D. Which countries to enter

1628. The arrangement of different market performance measures as a single display to monitor results is classified as?
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A. Return on investment

B. Marketing dashboard

C. Marketing scorecard

D. Both a and b

1629. For marketing success, it is required to build relationships with?
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A. Competitors

B. Suppliers & customers

C. All of above

D. Marketing intermediaries

1630. Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store, _________.
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A. we implement ads

B. we sell hope

C. we sell quality

D. we challenge competitors

1631. A companys microenvironment, the local publics consists of?
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A. Environmental organizations

B. Editorial opinion

C. Community organizations

D. Both a and b

1632. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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A. Management-driven organization

B. Customer orientation

C. Cross-functional team orientation

D. Collaboration model

1633. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
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A. total service solution

B. Customer delight

C. Customer value

D. intangible benefit(s)

1634. In the four Ps of marketing mix, the brand name can be classified as?
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A. Place

B. Price

C. Promotion

D. Product

1635. The systematic planning for new products and customer driven strategy must be created for?
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A. delivering superior value

B. finding and growing products

C. all of above

D. gaining customer lifetime value

1636. The Fit and Polish consumers seek benefits balance between function and style is an example of?
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A. benefit segmentation

B. psychographic segmentation

C. income segmentation

D. geographic segmentation

1637. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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A. External focus

B. Customer focus

C. Total market orientation

D. Competitive, customer focus

1638. The basic competitive strategies includes?
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A. differentiation

B. all of above

C. cost leadership

D. focusing strategy

1639. The logistic network which moves finished product from company to resellers and then to end users is classified as?
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A. risk averse distribution

B. outbound distribution

C. inbound distribution

D. reverse distribution

1640. The idea generation stage in new product development process does not include?
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A. on-boarding

B. internal idea sources

C. crowd sourcing

D. external idea sources

1641. The market segmentation based on customers seeking brands that deliver benefits is example of
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A. income segmentation

B. psychographic segmentation

C. benefit segmentation

D. geographic segmentation

1642. The strategy of launching new product in new market is known as?
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A. Product development

B. Market development

C. Diversification

D. Market penetration

1643. The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
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A. full time VMS

B. corporate VMS

C. administered VMS

D. contractual VMS

1644. In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
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A. Latent Product

B. Existing Product

C. Future Product

D. Expected Product

1645. The economies that offer great opportunities are classified as?
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A. subsistence economies

B. none of above

C. developing economies

D. industrial economies

1646. The unfavorable external factors or trends that may pose a challenge to company are called?
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A. Strengths

B. Threats

C. Opportunities

D. Weaknesses

1647. Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.
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A. Forecasting side

B. Selling side

C. Management side

D. Formulated side
1648. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
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A. direct channel

B. indirect channel

C. static channel

D. flexible channel

1649. The PLC concept which consists of longest life cycles is classified as?
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A. product forms

B. product perception

C. product classes

D. branding

1650. Good marketing is no accident, but a result of careful planning and __________?
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A. Strategies

B. Execution

C. Research

D. Tactics