marketing MCQs – Page 33

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

641. The process of doing two or more tasks at a single time is called__________?
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A. multitasking

B. time constrained

C. money constrained

D. motivational aspects

642. The type of exchange relationship in a specific adaptation without strong cooperation is called__________?
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A. mutual structure commitment

B. mutually contracts

C. commitment selling

D. mutually adaptive

643. The price margins fall and price competition increases when the index of market penetration is ____________?
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A. fixed

B. high

C. low

D. zero

644. The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
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A. personal sources

B. experimental sources

C. commercial sources

D. public sources

645. In a market, the group of consumers who are currently buying the companys product are classified as _____________?
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A. available market

B. penetrated market

C. target market

D. potential market

646. The difference between perceived costs and perceived benefits is classified as________?
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A. buyers incentive

B. corporate incentive

C. competitors incentive

D. sellers incentive

647. The limited and temporary repository of useful information is classified as____________?
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A. long term memory

B. permanent memory

C. short term memory

D. None of above

648. The customers who are less averse tend to overweight the product failure with___________?
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A. high probabilities

B. low probabilities

C. segregate probabilities

D. integrate probabilities

649. The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
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A. procedure buying

B. organizational buying

C. large buying

D. small buying

650. The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
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A. total market potential

B. total demand potential

C. total production potential

D. current demand

651. The marketing intelligence helps to gather _________?
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A. data based on raw materials

B. data based on results

C. data based on real happenings

D. data based on sales

652. The fear that product will not perform up to the expectations is classified as_________?
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A. social risk

B. physical risk

C. financial risk

D. functional risk

653. The process of allocation capacity for some environmental stimulation is called______________?
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A. selective retention

B. selective attention

C. prepared distortion

D. selective distortion

654. Mostly in the business markets, the number of buyers are_________?
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A. more and large buyers

B. few and small buyers

C. few and large buyers

D. more and small buyers

655. The recognition of needs to integrate environmental issues into firms strategic plans is called ___________?
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A. market environmentalism

B. individual environmentalism

C. corporate environmentalism

D. environment segmentation

656. The buying mode in which the buyer purchases products or services for the very first time is classified as________?
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A. new task

B. straight task

C. in-house task

D. modified task

657. The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?
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A. biogenic factors

B. rational

C. self-concept

D. motivation

658. The persons specific traits that can be attributed to any brand are classified as____________?
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A. brand personality

B. personality

C. self-values

D. self-goals

659. The business markets include:__________?
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A. all of the above

B. public utilities

C. insurance companies

D. government institutions

660. The sales goals set for company division or product lines are referred as ___________?
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A. production quota

B. demand potential

C. marketing expenses quota

D. sales quota

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