marketing Mcqs
51. The channel system of company sells its products directly to its customers is classified as
comments icon0

A. functional channels

B. indirect marketing channel

C. direct marketing channel

D. descriptive channels

52. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
comments icon0
A. need family

B. product class

C. product line

D. product family

53. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
comments icon0

A. horizontal channel conflict

B. vertical channel conflict

C. sealed channel conflict

D. multi-channel conflict
54. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
comments icon0

A. average width of product mix

B. consistency of product mix

C. average depth of product mix

D. average length of product mix
55. The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
comments icon0

A. non-durable goods

B. augmented goods

C. services

D. durable goods
56. The goods that are frequently and immediately bought by consumers are classified as ___________?
comments icon0
A. convenience goods

B. unsought goods

C. shopping goods

D. specialty goods

57. The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
comments icon0

A. impulse goods

B. staples

C. homogeneous goods

D. emergency goods

58. The pricing technique used by sellers while selling individual products in bundles is _______?
comments icon0

A. pure bundling pricing

B. optional-feature pricing

C. pure bundling pricing

D. mixed bundling pricing
59. The emergency, goods and impulse goods are the types of __________?
comments icon0

A. unsought goods

B. specialty goods

C. shopping goods

D. convenience goods
60. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
comments icon0

A. down-market stretch

B. Two-way stretch

C. left-market stretch

D. up-market stretch
61. All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
comments icon0

A. conditions of sale

B. intensive policy

C. territorial rights of producers

D. territorial rights of distributors
62. The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
comments icon0

A. guarantees

B. labeling

C. packaging

D. warranties

63. The number of variants of each product offers in a line is classified as ___________?
comments icon0

A. width of product mix

B. depth of product mix

C. consistency of product mix

D. length of product mix

64. The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
comments icon0
A. service quality shoppers

B. price value customers

C. interactive customers

D. affinity customers

65. The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
comments icon0

A. Two-part bundle pricing

B. mix bundling pricing

C. optional-feature pricing

D. pure bundling pricing
66. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
comments icon0
A. product line

B. product family

C. product class

D. need family

67. The total features of the product functions, looks and features is classified as ___________?
comments icon0
A. design

B. uncontrollable returns

C. controllable returns

D. differential returns

68. The concept which states all the activities for making the product operational on planned location is classified as ___________?
comments icon0

A. product controllable return

B. installation

C. product uncontrollable return

D. product maintenance

69. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
comments icon0

A. line depth

B. line stretching

C. line consistency

D. line filling

70. The example of horizontal channel conflict between intermediary channels is ________?
comments icon0

A. conflict between supplier and producer

B. conflict between wholesaler and retailer

C. conflict between two retailers

D. conflict between retailer and end user

71. The measure of expected life of any product under stressful conditions is classified as ________?
comments icon0

A. performance quality

B. durability

C. conformance quality

D. reliability

72. The shopping goods that differs on the basis of services and features rather than price are classified as __________?
comments icon0

A. homogeneous shopping goods

B. heterogeneous shopping goods

C. impulse shopping goods

D. emergency shopping goods

73. The types of conflict that can occur in marketing channels of a product does not include _________?
comments icon0
A. sealed channel conflict

B. multi-channel conflict

C. vertical channel conflict

D. horizontal channel conflict

74. The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
comments icon0

A. one-level channel

B. Zero-level channel

C. Three-level channel

D. Two-level channel

75. The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?
comments icon0

A. brokers

B. shoppers

C. market stoppers

D. jobbers
76. The examples of non-durable goods are _________?
comments icon0
A. shampoos and soaps

B. heterogeneous goods

C. machine tools and refrigerators

D. legal advisors

77. In the product hierarchy, the product variant or item is classified as __________?
comments icon0

A. class and line type

B. stock keeping unit

C. stock type

D. need family type

78. The concept which refers how much the process of order placement is easy is classified as __________?
comments icon0

A. delivery

B. customer training

C. ordering ease

D. customer consulting

79. The ways in which channel alternatives differ from each other are __________?
comments icon0
A. all of the above

B. types of intermediaries

C. responsibilities of channel members

D. number of intermediaries

80. In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
comments icon0
A. One-level channel

B. Three-level channel

C. Two-level channel

D. Zero-level channel

81. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
comments icon0
A. down-market stretch

B. Two-way stretch

C. left-market stretch

D. up-market stretch

82. The examples of natural products include ___________?
comments icon0

A. fruits and vegetables

B. wheat and livestock

C. iron ore and lumber

D. cotton and jute

83. The groups in which industrial goods can be classified are __________?
comments icon0

A. business supply or service

B. capital items

C. all of the above

D. materials and parts

84. The co-branding is also known as ____________?
comments icon0

A. dual branding

B. brand building

C. pure branding

D. both A and B
85. In the supply chain view, the destination point of the company is _____________?
comments icon0

A. escalator

B. broker firms

C. sales agents

D. markets
86. The fundamental level of customers value hierarchy is ___________?
comments icon0

A. no durable goods

B. core benefit

C. durable goods

D. basic product

87. The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
comments icon0

A. homogeneous goods

B. staples

C. impulse goods

D. emergency goods
88. The ways in which a company can do the product line stretching are _________?
comments icon0

A. down-market stretch

B. all of the above

C. up-market stretch

D. Two-way stretch

89. The products can be differentiated on the basis of __________?
comments icon0

A. reliability and repair-ability

B. conformance and performance quality

C. durability and style

D. all of the above
90. The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
comments icon0

A. exclusive distribution

B. descriptive distribution

C. selective distribution

D. intensive distribution
91. The system states the way, which users use the products and its related services is classified as __________?
comments icon0

A. product classification system

B. customer value system

C. product differentiation system

D. consumption system
92. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
comments icon0
A. width of product mix

B. consistency of product mix

C. length of product mix

D. depth of product mix

93. The factors that can help in differentiation of services include _________?
comments icon0
A. all of the above

B. ordering ease

C. customer training and consultation

D. delivery and installation

94. The particular set of marketing channels employed by company is classified as _________?
comments icon0

A. predatory channel system

B. quotation channel system

C. marketing channel system

D. discount channel system

95. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
comments icon0

A. 30

B. 24

C. 4

D. 6

96. The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
comments icon0

A. product assortment

B. product mix

C. product system

D. both A and B
97. The total number of product items included in the product mix is classified as ______
comments icon0

A. width of product mix

B. depth of product mix

C. consistency of product mix

D. length of product mix
98. The examples of durable goods are __________?
comments icon0

A. heterogeneous goods

B. legal advisors

C. machine tools and refrigerators

D. shampoos and soaps

99. The capital items include _____________?
comments icon0

A. operating supplies

B. equipment and installations

C. maintenance and repair items

D. component parts and materials

100. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
comments icon0
A. ingredient branding

B. mix branding

C. optional branding

D. line fill branding