marketing MCQs – Page 2

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
21. The ease of fixing the flaw or malfunction of the product is classified as _________?
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A. perform-ability

B. differentiability

C. conformability

D. repair-ability
22. The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?
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A. rightward direction

B. backward direction

C. leftward direction

D. forward direction
23. The ability of company to meet the product demands of each customer is classified as ___________?
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A. mass effectivity

B. consumption system

C. mass customization

D. mass productivity

24. Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
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A. product

B. potential product

C. service

D. core benefit

25. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
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A. line stretching pricing

B. line deepening pricing

C. line filling pricing

D. product mix pricing
26. The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
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A. predatory planning

B. supply chain planning

C. demand chain planning

D. hybrid planning

27. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
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A. line filling

B. line deepening

C. line consistency

D. line stretching

28. The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?
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A. product line pricing

B. Two-part pricing

C. by-product pricing

D. optional-feature pricing

29. The group of products on the basis of tangibility and durability include ___________?
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A. services

B. durable goods

C. all of the above

D. non-durable goods

30. The group of products includes the recognized product family in the product hierarchy is classified as __________?
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A. product line

B. need family

C. product family

D. product class
31. The zero-level channel is also known as __________?
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A. indirect marketing channel

B. descriptive channels

C. functional channels

D. direct marketing channel
32. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
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A. pull strategy

B. push strategy

C. bundle strategy

D. shallow strategy

33. The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
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A. specialty goods

B. shopping goods

C. convenience goods

D. unsought goods

34. In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
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A. expected products

B. augmented products

C. basic product

D. potential product
35. The measurement of probability will not fail to perform the promised features of product is classified as __________?
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A. reliability

B. performance quality

C. durability

D. conformance quality

36. In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
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A. potential product

B. augmented products

C. basic product

D. expected products

37. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
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A. by-product pricing

B. optional-feature pricing

C. Two-part pricing

D. product line pricing
38. The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?
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A. staples

B. impulse goods

C. emergency goods

D. homogeneous goods

39. The short term goods and services that are used to facilitate the management of finished product are classified as __________?
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A. supplies and business services

B. installations

C. equipment

D. component parts and materials

40. The goods that enter completely into manufacturing of the product are classified as ____________?
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A. business services

B. supplies services

C. materials and parts

D. capital items