marketing MCQs – Page 24

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
461. The type of questions in marketing research questionnaire are ____________?
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A. open -ended questions

B. close-ended questions

C. rating scale

D. both A and B
462. The stage which describes the extent of customer relationship and feels in sync in it is best considered as _______?
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A. brand emotions

B. brand judgments

C. brand resonance

D. brand conversation

463. The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
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A. super brands

B. brand

C. value products

D. customized brands

464. The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
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A. word appreciation test

B. completely unstructured

C. word association

D. graphic appreciation test

465. The series of procedures in which customer is focused, help to assess brands health and leverage equity are classified as _________?
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A. brand evaluation

B. brand audit

C. brand tracking

D. brand valuation

466. The brand which competes with others and focuses on competitive analysis is best classified as _________?
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A. competitive frame of reference

B. extended frame of reference

C. visual frame of reference

D. positioned frame of reference

467. The comparison of brand equity from thousands of different brands with several categories is called _________?
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A. brand asset valuator

B. brand similarities valuator

C. brand preference valuator

D. brand differences valuator

468. The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
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A. deliverability

B. differentiability

C. feasibility

D. desirability

469. In BVA, the measurement of breadth of brands appeal and its appropriateness is classified as ________?
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A. perceived relevance

B. relevance

C. perceived appropriateness

D. energized relevance

470. The whole cluster of benefits when company promises to deliver through its market offering is called _________?
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A. product proposition

B. customer proposition

C. brand proposition

D. value proposition
471. The Company makes all products in different brand lines is classified as _________?
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A. category assortment

B. product mix

C. brand mix

D. brand endorsement

472. The overall brand discount rate is equal to the sum of _________?
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A. brand risk premium

B. risk free rate

C. brand earnings

D. both A and B
473. The stronger the brand is, the discount rate is ___________?
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A. lower

B. higher

C. stable

D. earned

474. The assigning of resources to stronger ones to form the weaker markets are classified as ____________?
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A. strategic withdrawal

B. planned contraction

C. unplanned withdrawal

D. both A and B
475. The customers lifetime purchases that generate the net present value of future profit streams is called _________?
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A. customer relationships

B. customer lifetime value

C. customer cost incurred

D. customer purchases value

476. The relatively high priced brands offer by company are classified as ________?
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A. high end prestige

B. low end prestige

C. close end prestige

D. open end prestige

477. The technique that helps the researchers to explore customers perceptions about product and brand is called ___________?
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A. close-ended questionnaire

B. qualitative measures

C. quantitative measures

D. open-ended questionnaire

478. The technique in which respondents are presented with a picture and to write what they think about the picture is called?
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A. word appreciation test

B. thematic appreciation test

C. story appreciation test

D. graphic appreciation test

479. A companys Customer Relationship Capital is another name of __________?
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A. customer conversion

B. dissatisfied customers

C. satisfied customers

D. customer retention

480. The reliability, innovativeness and resilience are the levels of ___________?
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A. faster differentiation

B. comparative differentiation

C. leverage differentiation

D. services differentiation