marketing Mcqs
1151. The types of vertical marketing system are?
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A. contractual VMS

B. corporate VMS

C. administered VMS

D. all of above
1152. The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
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A. competitive pricing

B. value added pricing

C. cost based pricing

D. differentiated pricing

1153. The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
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A. cash refund

B. coupon

C. sample

D. premium

1154. The situation in which company is making more sales with its existing product is classified as?
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A. Diversification

B. Market penetration

C. Market development

D. Product development

1155. The new product development stage in which the concept is tested whether idea has strong appeal is called?
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A. concept testing

B. market screening

C. concept development

D. material testing

1156. If customers perceive that price of product is less than the value it provides to customer then the customer?
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A. would get free products

B. would get discount

C. would buy product

D. would not buy product

1157. The Company focuses on product improvements on continuous basis in the marketing concept called?
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A. The production concept

B. The selling concept

C. The product concept

D. None of the above

1158. The SBUs of a company with low market share and growth rate are considered in?
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A. Stars

B. Dogs

C. Question marks

D. Cash Cows

1159. The clothing lines distribution as casual clothes and formal clothes is a classic example of?
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A. styles

B. fashion

C. followers

D. norms

1160. The second step of value based pricing is to?
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A. determine incurred costs

B. set target price

C. assess needs of customer

D. design product

1161. The third step in personal selling process after completion of pre-approach step is to?
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A. handling objections

B. prospecting and qualifying

C. approach

D. presentation and demonstration

1162. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
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A. intensive distribution

B. exclusive distribution

C. inclusive distribution

D. exclusive dealing
1163. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
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A. salutary products

B. pleasing products

C. deficient products

D. desirable products

1164. Because of experience, the changes in individual behavior is referred as?
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A. change in brand image

B. none of above

C. change in personality

D. learning
1165. According to marketing four Ps, the credit terms can be classified as?
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A. Place

B. Price

C. Product

D. Promotion

1166. The issues in pricing strategies includes?
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A. price fixing

B. all of above

C. predatory pricing

D. deceptive pricing

1167. The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?
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A. distribution center

B. outbound center

C. exclusive center

D. inbound center

1168. The only element which is cause of income for company is?
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A. value added tax

B. price

C. tax

D. discount

1169. The prices that buyers keep in their mind and compare the price of given product to other products prices are called?
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A. comparable prices

B. double way pricing

C. reference prices

D. Two way pricing

1170. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
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A. ideas external sources

B. secondary sources

C. acquisition of ideas

D. primary sources

1171. The marketing channels are considered as part of?
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A. wholesaler-customer delivery network

B. customer-value delivery network

C. retailer-wholesaler delivery network

D. customer-retailer delivery network

1172. The marketing strategy statement third part consists of?
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A. sales, profit goals, market share

B. target market

C. developing mission statement

D. planned value proposition

1173. In growth-share matrix, the vertical axis represents?
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A. Business portfolio

B. Relative market share

C. Market growth rate

D. Both a and b

1174. The highly loyal but less potential profitable customers group is of?
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A. Strangers

B. True friends

C. Barnacles

D. Butterflies

1175. The market offering that is essentially intangible is called?
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A. commodity

B. services

C. competitive edge

D. products

1176. The type of product development which is systematic, holistic and not compartmentalized is said to be?
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A. customer centered product development

B. team based product development

C. concentration based development

D. systematic product development
1177. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?
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A. market analysis stage

B. business analysis stage

C. product marketing stage

D. introductory stage
1178. The market segmented on the basis of knowledge level of customers regarding such as unaware, aware, interested and desirous customers is included in?
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A. geographic segmentation

B. demographic segmentation

C. psychographic segmentation

D. behavioral segmentation
1179. ?The fit between customer need and companys market offering in Strangers group is?
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A. Little fit

B. Good fit

C. Strong fit

D. Limited fit

1180. The types of good value pricing includes?
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A. everyday low pricing

B. high low pricing

C. low high pricing

D. both a and b
1181. The major strategies regarding promotion mix are?
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A. direct strategy

B. indirect strategy

C. pull and push strategy

D. rational and moral selling strategy

1182. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
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A. customer sales force structure

B. indirect sales force structure

C. territorial sales force structure

D. product sales force structure
1183. In product life cycle, the new products are cause of?
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A. loss

B. growth

C. decline

D. maturity

1184. The products and services consumers shop frequently are classified as?
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A. shopping products

B. convenience products

C. customer value

D. branding

1185. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
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A. vertical management

B. distribution management

C. horizontal management

D. marketing channel management
1186. The customer adopter groups include?
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A. innovator

B. early adopter

C. early majority

D. laggard

1187. The internal limitations can be classified as organizations own?
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A. Opportunities

B. Strengths

C. Weaknesses

D. Threats

1188. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
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A. link organization

B. franchise organization

C. administered organization

D. member organization

1189. The method of managing advertising budget at the level company can have money for is classified as?
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A. affordable method

B. objective and task method

C. competitive parity method

D. percentage of sales method

1190. The sales of market offering in growth stage of product life cycle are recorded as?
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A. rapidly rising sales

B. declining sales

C. peak sales

D. low sales

1191. The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
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A. prospering manager

B. persuasion manager

C. sales person

D. promoting manager

1192. The method of managing promotional budget to match the outlays of competitors is called?
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A. objective and task method

B. competitive parity method

C. affordable method

D. percentage of sales method

1193. The kind of information consumer obtains from mass media and internet searches classified as?
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A. public sources

B. personal sources

C. all of above

D. commercial sources

1194. The set of stages through which the customers pass through while purchasing the market offerings are classified as?
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A. strategic stages

B. buyer readiness stage

C. channeling stages

D. channel designing stages

1195. The methods used to determine total budget for advertising its market offerings are?
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A. competitive parity method

B. affordable method

C. percentage of sales method

D. all of above
1196. The segmentation based on climate basis is an example of?
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A. psychographic segmentation

B. geographic segmentation

C. behavioral segmentation

D. demographic segmentation

1197. In the product life cycle decline stage, the marketing objective is to?
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A. create product awareness

B. reduce expenditure

C. defend market share and profits

D. maximize the market share

1198. The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of?
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A. off shoring

B. off sourcing

C. crowdsourcing

D. internal sourcing

1199. The customers who adopt new ideas and rarely are leaders are classified as?
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A. innovators

B. early adopter

C. early majority

D. laggard

1200. The products or market offering bought by consumers for personal consumption are classified as?
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A. consumer products

B. augmented product

C. intangible services

D. industrial products