The method of managing promotional budget to match the outlays of competitors is called?

A. objective and task method

B. competitive parity method

C. affordable method

D. percentage of sales method

Found an error? Read our corrections policy and submit a sourced correction below. You can also share a useful explanation in your own words.

Discuss the answer or suggest a sourced correction
Thank you for contributing.
Your comment was submitted and will appear after editorial review.

Your email is used only for moderation and is never displayed. Spam, copied material and fabricated endorsements are rejected.