marketing MCQs – Page 25

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
481. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
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A. faster differentiation

B. comparative differentiation

C. services differentiation

D. leverage differentiation

482. The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
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A. brand dilution

B. brand prestige

C. brand classification

D. brand association

483. The endowment of products or services with the power of specific name or logo is considered as _________?
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A. packaging

B. valuing

C. branding

D. advertising

484. The Relative Perceived Quality is classified as ___________?
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A. procedural metrics

B. sampling metrics

C. unit metrics

D. marketing external metrics
485. The emulation of market leaders product packaging with little variations is classified as ____________?
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A. counterfeiter

B. imitator

C. cloner

D. adapter

486. The programs designed for customers which is limited to any affinity group are classified as __________?
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A. loyalty programs

B. group membership programs

C. club membership programs

D. royalty programs

487. The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
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A. evident brands

B. declining brands

C. leadership brands

D. strong brands

488. The state which describes how well the market offering fulfill the customers needs, is considered as __________?
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A. brand salience

B. brand imagery

C. brand performance

D. brand feelings

489. In graph of market demand, the products resulting demand is written on __________?
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A. market equilibrium point

B. horizontal axis

C. Companys equilibrium point

D. vertical axis
490. In marketing metrics, the willingness to change is best classified as __________?
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A. quality metrics

B. perceived metrics

C. loyalty metrics

D. internal marketing metrics
491. The brand element building brand does not include _________?
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A. adaptable

B. likeable

C. meaningful

D. memorable

492. The stage when customers think about a brand under consumption situation is classified as ___________?
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A. brand feelings

B. brand imagery

C. brand performance

D. brand salience
493. In value stages, the customers mind-set should consider _________?
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A. stock price

B. cost structure

C. communications

D. associations
494. The benefits that customers views are essential to credible market offering are classified as ___________?
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A. competitive points of parity

B. comparative points of difference

C. category points of parity

D. desirable points of parity

495. The offering of all brands and the brand lines by a particular Company is considered as __________?
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A. brand line portfolio

B. Company portfolio

C. brand portfolio

D. corporate portfolio

496. The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
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A. bait extensions

B. potential extensions

C. visual extensions

D. lifetime extensions

497. The parent brand if it is associated with multiple products in brand extension is called _________?
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A. product extension

B. parent company

C. family brand

D. sub-product

498. In marketing, the resource adequacy is the best classified as _________?
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A. quality metrics

B. perceived metrics

C. internal marketing metrics

D. loyalty metrics

499. The marketing messages that are based to respect consumers wishes and willingness is classified as __________?
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A. permission marketing

B. supplier marketing

C. activity marketing

D. customer specified marketing

500. The regular customers of companys products are rewarded by the designed programs, are classified as _________?
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A. distribution programs

B. customers program

C. frequency programs

D. None of above