marketing Mcqs
1201. The management of new product development strategy includes?
comments icon0

A. systematic product development

B. customer centered development

C. all of above

D. team based development

1202. In positioning statement, the first thing that must be stated is?
comments icon0

A. differentiation

B. target segment

C. market segmentation

D. positioning

1203. The most crucial and first step in marketing process is?
comments icon0

A. Capturing value from customers

B. Designing a marketing strategy

C. Create customer delight

D. Understanding customer needs and wants
1204. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
comments icon0
A. fads

B. customs

C. tradition

D. norms

1205. According to Maslows hierarchy of needs, the sense and need of belonging is classified as?
comments icon0
A. social needs

B. esteem needs

C. safety needs

D. physiological needs

1206. The competitors in the introductory stage of product life cycle are?
comments icon0

A. none of the above

B. stable but declining

C. few

D. continuously growing

1207. The series of steps that must be followed by sales people is classified as?
comments icon0

A. intermediation process

B. nominal process

C. selling process

D. marketing process

1208. The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
comments icon0

A. prospecting

B. follow up

C. qualifying

D. approach
1209. The legal and management consulting are best classified as?
comments icon0

A. accessory equipment

B. industry services

C. industry supplies

D. business advisory services
1210. In marketing research, asking preferences and questions about buying behavior is example of?
comments icon0

A. experimental research

B. survey research

C. observational research

D. ethnographic research

1211. The possible objectives of advertising includes?
comments icon0

A. persuasive advertising

B. reminder advertising

C. all of above

D. reminder advertising

1212. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
comments icon0

A. display and online media

B. print and broadcast media

C. buzz marketing

D. word-of-mouth influence
1213. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
comments icon0

A. intramarket segmentation

B. intermarket segmentation

C. non-differentiable segments

D. differentiable segment
1214. The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
comments icon0

A. seasonal discount

B. cash discount

C. functional discount

D. quantity discount

1215. The way in which two or more transportation modes are used together is classified as?
comments icon0

A. intra-model logistic network

B. intermodal transportation

C. intra-model transportation

D. intermodal logistic network

1216. If the fast food chain has conflict to some of its franchises then this conflict is considered as?
comments icon0
A. horizontal conflict

B. steep conflict

C. slope conflict

D. vertical conflict

1217. The collection, analysis and reporting of available data for any given marketing situation is classified as?
comments icon0

A. external databases

B. outsourced databases

C. marketing research

D. both a and b

1218. The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
comments icon0
A. product line pricing

B. competitive pricing

C. optional pricing

D. captive pricing

1219. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
comments icon0

A. cash refunds

B. cents off deals

C. sweepstakes

D. cash sample

1220. The factors influence innovations rate of adoption are?
comments icon0

A. communicability

B. divisibility

C. all of above

D. relative advantage

1221. The pricing strategy which combines prices of two or more products in a combo pack is classified as?
comments icon0
A. product bundle pricing

B. segmented pricing

C. discount pricing

D. allowance pricing

1222. The widely accepted and currently popular style in specific or given field of art is called?
comments icon0
A. fashion

B. customs

C. fads

D. followers

1223. In the introduction stage of product life cycle, the cost per customer is?
comments icon0

A. low

B. high

C. moderate

D. average

1224. The process of buying a license or copyrights to produce any other companys product is called?
comments icon0

A. repetition

B. new packaging of product

C. merger

D. acquisition
1225. The industrial products are classified on the basis of?
comments icon0

A. types of quantity

B. types of positioning

C. types of usage

D. types of customers
1226. The first step of value based pricing is to?
comments icon0
A. assess needs of customer

B. design product

C. set target price

D. determine incurred costs

1227. The variables such as market and product variability plays a role in designing of?
comments icon0
A. targeting strategy

B. positioning strategy

C. differentiation

D. market segmentation

1228. According to brand personality traits, the sincerity is concluded as brand being?
comments icon0
A. cheerful and wholesome

B. outdoorsy and tough

C. charming and upper class

D. daring and imaginative

1229. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
comments icon0

A. personal selling

B. public relations

C. advertising

D. sales promotion
1230. The subcultures includes?
comments icon0

A. geographic regions

B. racial groups

C. nationalities

D. all of above
1231. The probability sample includes?
comments icon0

A. convenience sample

B. judgment sample

C. quota sample

D. simple random sample
1232. The adopter group innovators are?
comments icon0

A. skeptical

B. tradition bound

C. deliberate

D. venturesome
1233. The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
comments icon0
A. uniform delivered pricing

B. freight on board origin pricing

C. zone pricing

D. basing point pricing

1234. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
comments icon0

A. desirable products

B. deficient products

C. salutary products

D. pleasing products

1235. The marketing strategy starts with?
comments icon0

A. Targeting

B. Differentiation

C. Market segmentation

D. Positioning

1236. The buying of products such as fast food is an example of?
comments icon0

A. sought products

B. difficult products

C. convenient products

D. sought services

1237. The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only companys territory is classified as?
comments icon0
A. exclusive territorial agreement

B. inclusive territorial agreement

C. selective territorial agreement

D. intensive territorial agreement

1238. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
comments icon0
A. contractual VMS

B. corporate VMS

C. administered VMS

D. full time VMS

1239. The higher is the gap between product performance and customer expectations, the customer is?
comments icon0
A. more dissatisfied

B. none of the above

C. more delighted

D. more satisfied

1240. The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
comments icon0

A. flexible pricing

B. basing point pricing

C. uniform pricing

D. freight absorption costing
1241. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
comments icon0

A. promotion mix

B. marketing communication mix

C. strategic buyer behavior mix

D. both a and b
1242. The procedure of displacement of long-established resellers by new intermediaries is classified as?
comments icon0
A. disinter mediation

B. vertical mediation

C. multiple mediation

D. horizontal mediation

1243. The major pricing strategies does not includes?
comments icon0

A. customer value based pricing

B. cost based pricing

C. discount and bonus pricing

D. competition based pricing

1244. The businesses and products collectively make a companys?
comments icon0

A. Mission statement

B. Business portfolio

C. Strategic plan

D. Vision statement

1245. Considering non-personal communication channels, the billboards and posters are considered as?
comments icon0

A. online media

B. print media

C. broadcast media

D. display media
1246. The perceptual processes that are based on stimulus consists of?
comments icon0

A. selective retention

B. all of above

C. selective attention

D. selective distortion

1247. The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
comments icon0

A. static distribution channel

B. horizontal marketing system

C. vertical marketing system

D. conventional distribution channel

1248. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
comments icon0
A. supply chain management

B. marketing logistics network

C. physical distribution network

D. delivery network

1249. Marketing myopia is to pay attention to?
comments icon0

A. Experiences associated with products

B. None of above

C. Product offered by company

D. Benefits produced by products

1250. The PLC stage which experience increased marketing outlays is said to be?
comments icon0

A. predictive stage

B. improved market stage

C. profit achieved stage

D. maturity stage