marketing Mcqs
1101. According to Maslows hierarchy of needs, the need of recognition and status is classified as?
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A. esteem needs

B. physiological needs

C. safety needs

D. social needs

1102. The services or products that customers buy immediately after noticing are classified as?
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A. convenience products and services

B. shopping goods or services

C. augmented product or services

D. sought products or services

1103. The product life cycle (PLC) stages includes?
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A. maturity and decline

B. all of above

C. product development

D. growth

1104. According to SWOT analysis, the analysis of Opportunities & Threats is part of?
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A. Internal environment

B. External environment

C. Both a and b

D. None of the above

1105. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
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A. combine pricing

B. optional part pricing

C. two-part pricing

D. double pricing

1106. The pricing strategies related to product mix consists of?
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A. by-product pricing

B. product bundle pricing

C. captive product pricing

D. all of above
1107. The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
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A. super retailers

B. limited service retailers

C. full-service retailers

D. self-service retailers

1108. The market segmentation done on the basis of religions of customers such as Catholics, Hindus and Muslims is classified as?
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A. psychographic segmentation

B. behavioral segmentation

C. demographic segmentation

D. geographic segmentation

1109. The retail stores such as 7-eleven and stop-n-go are examples of?
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A. outbound stores

B. inbound stores

C. convenience stores

D. intensive stores

1110. The resources such as oil, coal, gas and other minerals are known as?
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A. renewable resources

B. non-renewable resource

C. Both a and b

D. none of above

1111. The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
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A. premium marketing

B. sponsored marketing

C. event marketing

D. branding

1112. The new competitors will enter in the market in the PLC stage called?
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A. targeting stage

B. lately buying stage

C. growth stage

D. segmenting stage

1113. According to real-win-worth doing proposition of marketing, checking the fit of product in overall strategy is part of?
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A. win

B. real

C. less worthy

D. worth doing
1114. The brands superiority is based on its?
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A. points of priority

B. points of membership category

C. point of similarities

D. point of differences
1115. The traits that can help defining someones personality includes?
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A. scalability and autonomy

B. self-confidence and dominance

C. defensiveness and adaptability

D. all of above
1116. Finding new segments and new users which can result in increased consumption of market offering is said to be?
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A. modifying marketing mix

B. modifying the market

C. modifying raw material schedule

D. modifying the product

1117. The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
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A. cognitive dissonance

B. post purchase behavior

C. both a and b

D. none of the above

1118. The communication channels such as buzz marketing and word-of-mouth influence are classified as?
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A. personal communication channels

B. non-personal communication channels

C. irrational communication channels

D. non-emotional communication channels

1119. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
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A. display and online media

B. word-of-mouth influence

C. buzz marketing

D. print and broadcast media

1120. The office equipment such as computers and fax machines are best examples of?
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A. industrial accessory equipment

B. fixed equipment

C. installation

D. industrial office equipment

1121. The type of value based pricing includes?
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A. good value pricing

B. cost plus pricing

C. value added pricing

D. both a and c
1122. The lot of marketing efforts are required to market the products and services for the product category called?
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A. sought primary products

B. industrial augmented products

C. specialty industrial products

D. unsought consumer products
1123. The cost of products or services are considered to set?
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A. ceiling for cost

B. ceiling for prices

C. floor for prices

D. floor for cost

1124. The factors that must be considered while designing the pricing strategies are?
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A. marketing strategy

B. all of above

C. strategies of competitors

D. price of competitors

1125. The delivery and credit services are part of?
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A. positioning strategy

B. augmented product

C. marketing strategy

D. non-augmented product

1126. In the decline stage of product life cycle the per customer cost is?
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A. high

B. low

C. moderate

D. average

1127. The set of organizations interdependent on each other that help in making market offerings available to customer are called?
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A. marketing channels

B. basing point channels

C. pricing channels

D. interactive channels

1128. The adopter group early adopters is classified as?
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A. deliberate

B. guided by respect

C. tradition bound

D. skeptical

1129. The focus on distribution efficiency is integral part of?
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A. The marketing concept

B. The product concept

C. The selling concept

D. The production concept

1130. In smaller companies, the pricing strategies are handled by?
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A. marketing manager

B. top management

C. divisional manager

D. sales manager

1131. The differentiated marketing is also called?
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A. mass marketing

B. concentrated marketing

C. segmented marketing

D. micromarketing

1132. The PLC stage in which new product is distributed for the first time is called?
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A. market analysis stage

B. product marketing stage

C. introductory stage

D. business analysis stage

1133. The first step of cost based pricing strategy is to?
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A. set price based on cost

B. determine cost of product

C. design a product

D. convince buyer about products value

1134. The course of sales and profits of a product over its whole life is called?
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A. customer lifetime value

B. marketing management

C. product management

D. product life cycle
1135. The pricing issues within channel levels includes?
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A. predatory pricing

B. deceptive pricing

C. price maintenance

D. price discrimination

1136. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
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A. Weaknesses

B. Strengths

C. Opportunities

D. Threats

1137. The market development is the result of introducing?
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A. Existing product in existing market

B. New product in existing market

C. Existing product in new market

D. New products in new markets

1138. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
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A. integrated marketing communications

B. integrated strategic channels

C. none of the above

D. integrated outbound channels

1139. Permanent and ordered division in society on basis of values and interests is called?
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A. social class

B. culture

C. subculture

D. both b and c

1140. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
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A. delivery channels

B. supply chain management

C. marketing channels

D. value delivery network
1141. The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
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A. behavioral segmentation

B. geographic segmentation

C. demographic segmentation

D. psychographic segmentation

1142. The Dollar Tree store and Family Dollar targets customers with middle and low income groups is an example of?
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A. psychographic segmentation

B. income segmentation

C. behavioral segmentation

D. geographic segmentation

1143. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
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A. broadcast media

B. online media

C. print media

D. display media

1144. The major media channels such as print, display, online and broadcast are classified as?
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A. non-emotional communication channels

B. irrational communication channels

C. personal communication channels

D. non-personal communication channels
1145. Finding new ways to create more satisfying products for customers is called?
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A. customer centered product development

B. team based product development

C. systematic product development

D. concentration based development

1146. The natural products such as fish, crude petroleum and iron are classified as?
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A. specialty consumer products

B. capital items

C. materials and parts in industrial product

D. convenience consumer products

1147. The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
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A. outbound distribution

B. reverse distribution

C. inbound distribution

D. forward distribution

1148. The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
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A. static distribution channel

B. horizontal marketing system

C. conventional distribution channel

D. vertical marketing system

1149. The type of channel arrangement includes?
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A. conventional distribution channel

B. horizontal marketing system

C. vertical marketing system

D. both a and c
1150. According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
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A. turbulent stage

B. innovation stage

C. non-profit stage

D. introduction stage