marketing MCQs – Page 23

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

441. In value stages, the brand performance must consider _________?
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A. communications

B. associations

C. risk profile

D. price elasticity

442. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
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A. presence

B. performance

C. advantage

D. brand relevance

443. The branding strategies alternatively use by the marketers do not include ________?
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A. sub-brand name

B. company brand name

C. variant brands

D. individual brand names

444. The analysis of how customer experiences contribute to companys competitive advantage is classified as __________?
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A. unit metrics pathway

B. company metrics pathway

C. customers metrics pathway

D. stakeholder satisfaction pathway

445. The duplication of the market leaders product and sells it in black market or through illegal dealers is classified as __________?
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A. cloner

B. adapter

C. imitator

D. counterfeiter

446. The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as ____________?
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A. flank attack

B. encirclement attack

C. resource attack

D. frontal attack

447. In research, the questionnaire closed-ended does not include ___________?
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A. multiple choice question

B. rating scale question

C. Likert scale question

D. ranking scale question

448. The brand asset valuator key pillars include _________?
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A. energized differentiation

B. relevance

C. esteem

D. all of the above

449. The one who offers market leaders product and improves it, is classified as ___________?
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A. counterfeiter

B. imitator

C. adapter

D. cloner

450. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
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A. perceived differences

B. perceived similarities

C. energized differentiation

D. energized similarities

451. In marketing, the commitment to goals are classified as __________?
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A. perceived metrics

B. quality metrics

C. internal marketing metrics

D. loyalty metrics

452. The first step in marketing research process is to
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A. define problem

B. stating research objectives

C. deciding research approach

D. both A and B

453. The criteria for choosing the brand elements are classified as __________?
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A. meaningful

B. all of the above

C. memorable

D. likeable

454. The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
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A. product extension

B. category extension

C. line extension

D. brand extension

455. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
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A. indirect approach

B. external assessment

C. direct approach

D. internal assessment

456. The dimension points of parity includes _____________?
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A. desirable points of parity

B. feasible points of parity

C. category points of parity

D. deliverable points of parity

457. The marketers enter in to different product category with the parent brand, is considered as __________?
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A. company architecture

B. company extension

C. category extension

D. company earning rate

458. The collective measuring of heart and soul of the brand and the brands concept is classified as ___________?
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A. legitimate mantra

B. straddle mantra

C. visual mantra

D. branding mantra

459. The field-service firm is an example of __________?
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A. specialty line marketing firms

B. designed researches

C. syndicated research firms

D. customer oriented research firms

460. The question in which two characters are given to make one statement as an answer is classified as __________?
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A. structure completion

B. picture completion

C. unstructured story

D. graphic representation

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