marketing MCQs – Page 21

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
401. The type of question in which a respondent can answer in unlimited ways is classified as _________?
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A. story completion

B. word association

C. sentence completion

D. completely unstructured
402. The specific brand lines supplied to specific retailers are classified as _________?
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A. branded variants

B. sub-brand variants

C. line variants

D. product variants

403. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
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A. parent brand

B. brand extension

C. sub-brand

D. product extension

404. The group of firms offer a class of products and substitutes for one another is classified as ___________?
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A. organization

B. industry

C. subsidiary

D. Corporation

405. A companys overall financial health of brand and future customer perspective is classified as ____________?
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A. marketing dashboards

B. stakeholders dashboards

C. brand metrics pathway

D. unit dashboards

406. All the costs customer expects to incur to buy any market offering is called __________?
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A. total sampling cost

B. total functional cost

C. total economic cost

D. total customer cost
407. The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
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A. semantic differential

B. least important scale

C. importance scale

D. multidimensional scale

408. The indicator which determines future value and growth is classified as __________?
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A. brand value

B. brand strength

C. brand awareness

D. brand knowledge

409. The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
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A. guerilla attack

B. flank attack

C. bypass attack

D. frontal attack

410. The value of well-known brand is typically half of the firms _________?
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A. market capitalization

B. actual finance

C. market finance

D. asset total value

411. In marketing, the Relative Employee Satisfaction is best classified as __________?
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A. quality metrics

B. internal marketing metrics

C. loyalty metrics

D. perceived metrics

412. The analysis of how well marketing expenditures are achieving companys short-term returns is classified as __________?
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A. customers metrics pathway

B. brand metrics pathway

C. company metrics pathway

D. cash-flow metrics pathway
413. The strategy of using individual family brand names is referred as ________?
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A. extended strategy

B. house of brands

C. house of products

D. strategy house

414. The type of question which consists of rating to some attributes from poor to excellent is said to be _____________?
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A. rating scale

B. distribution scale

C. intention scale

D. ranking scale

415. The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
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A. product similarities

B. customer preferences

C. product difference

D. brand knowledge
416. The specialized community of employees whose activities are focused around the brand is classified as __________?
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A. internal community

B. impression community

C. brand community

D. external community

417. The strategy of using company brand name for every product is referred as __________?
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A. branded house strategy

B. strategy house

C. house of brands

D. house of products

418. The stage which describes extrinsic properties to meet customers social needs is considered as _________?
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A. brand performance

B. brand salience

C. brand imagery

D. brand feelings

419. The third step in the marketing research process is ___________?
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A. storing the findings

B. ignoring competitive prices

C. collecting the information

D. analyzing the information

420. An analysis of long term marketing impacts through measuring brand equity is called _________?
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A. customers metrics pathway

B. unit metrics pathway

C. cash-flow metrics pathway

D. brand metrics pathway