marketing Mcqs
1001. The local or individual marketing is also called as?
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A. segmented marketing

B. niche marketing

C. micromarketing

D. mass marketing

1002. The classic examples of desirable products are?
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A. insurance products

B. junk food and cigarettes

C. ineffective medicines

D. nutritious high fiber cereals
1003. The Company will face low sales and low markups if company set its prices?
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A. none of the above

B. too low

C. too high

D. too discounted

1004. In retailer industry, the Tiffany and Williams Sonoma are considered as?
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A. full-service retailers

B. super retailers

C. limited service retailers

D. self-service retailers

1005. The marketers can build up demand of a particular product by?
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A. positive reinforcement

B. using motivating cues

C. associating with strong motives

D. all of above
1006. The social factors includes?
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A. small groups

B. social roles and status

C. family

D. all of above
1007. The fourth step in process of new product development is?
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A. developing new candidates pool

B. developing production schedule

C. developing introductory test

D. developing marketing strategy
1008. The market segmented on the basis of the degree level such as high school graduates and college graduates is classified as?
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A. geographic segmentation

B. behavioral segmentation

C. psychographic segmentation

D. demographic segmentation
1009. The classic example of multi-brands is?
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A. Coca-Cola of different flavors

B. Toyota new brand Scion

C. Kelloggs Special K snacks and protein waters

D. P&G detergents brands as Tide, Ivory, Dreft
1010. The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
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A. predatory pricing

B. discriminatory pricing

C. price fixing

D. price maintenance

1011. The sales force structure in which salespeople are designated to sell the companys product to certain industries or customers is classified as?
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A. product sales force structure

B. customer sales force structure

C. territorial sales force structure

D. indirect sales force structure

1012. The aspects of brand that are linked to human traits, developed in a specific mix called?
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A. self-image

B. brand personality

C. self-concept

D. Brand awareness

1013. The product support services are part of?
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A. differentiation

B. competitive strategy

C. actual product

D. augmented product
1014. According to brand personality traits, the excitement is concluded as brand being?
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A. cheerful and wholesome

B. charming and upper class

C. outdoorsy and tough

D. daring and imaginative
1015. Considering types of retailers, the store which only carries limited product line is classified as?
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A. specialty stores

B. super store

C. department store

D. discount store

1016. The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?
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A. relative stores

B. off price voluntary stores

C. chain stores

D. franchise
1017. The Harley-Davidson which marketed bikes for female segment of market is an example of?
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A. psychographic segmentation

B. geographic segmentation

C. behavioral segmentation

D. gender segmentation
1018. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
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A. promotional pricing

B. short term pricing

C. geographical pricing

D. cyclical pricing

1019. The markets in which the goods are bought for personal consumption by the individuals and households are called?
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A. international markets

B. government markets

C. consumer markets

D. business markets

1020. The maintenance and business advisory services are included in
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A. business services

B. business supplies

C. industry capital items

D. accessory equipment

1021. In PLC stages, the stage in which sales and profits declines is called?
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A. less improved stage

B. decline stage

C. product maturity stage

D. non-innovative stage
1022. The economies consuming their own industrial outputs are known as?
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A. developing economies

B. industrial economies

C. subsistence economies

D. none of above

1023. The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as?
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A. agent

B. drop shippers

C. brokers

D. manufacturers sales branches
1024. When any potential customer become a regular user of the product, this change is called?
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A. post-purchase behavior

B. adoption

C. pre purchase behavior

D. cognitive dissonance

1025. The Companys strengths and weakness are evaluated in?
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A. PEST analysis

B. SWOT analysis

C. Both a and b

D. None of above

1026. The high-priced photographic equipment is an example of?
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A. specialty products

B. shopping products

C. unsought products

D. convenience products

1027. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
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A. rational selling strategy

B. pull strategy

C. moral selling strategy

D. push strategy

1028. The consumer products does not include?
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A. specialty products

B. unsought products

C. sought products

D. shopping products

1029. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
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A. intramarket segmentation

B. differentiable segment

C. intermarket segmentation

D. non-differentiable segments
1030. The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
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A. price packs

B. cents off deals

C. advertising specialties

D. both a and b
1031. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
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A. public relations

B. advertising

C. personal selling

D. sales promotion

1032. The stage in which the problem or need is recognized by consumers is classified as
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A. need recognition

B. information search

C. evaluation of alternatives

D. both b and c

1033. In the social class classification, the business professionals without any unusual wealth includes?
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A. upper uppers

B. working class

C. upper middles

D. lower uppers

1034. The factory outlets and ware house clubs are classified as types of?
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A. independent off-price retailer

B. independent super retailer

C. off-price retailer

D. on-price retailer

1035. If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is?
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A. $11.43

B. $25.43

C. $15.43

D. $21.43
1036. Finding and developing the alternative concepts is part of?
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A. customer retention

B. product development

C. supply chain management

D. concept development
1037. The group of customers who follows a majority of people before buying innovative products is called?
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A. early majority

B. late majority

C. early adopter

D. laggard

1038. The third step of value based pricing is to?
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A. design product

B. set target price

C. assess needs of customer

D. determine incurred costs
1039. The classic examples of salutary products are?
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A. nutritious high fiber cereals

B. junk food and cigarettes

C. insurance products

D. ineffective medicines

1040. The competitive marketing strategies plays a role in companies?
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A. differentiation

B. positioning strategy

C. market segmentation

D. targeting strategy
1041. The retail stores such as Wal-Mart and Target are examples of?
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A. department store

B. super store

C. discount store

D. specialty stores

1042. According to Maslows hierarchy of needs, the need for security and protection is classified as?
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A. esteem needs

B. physiological needs

C. social needs

D. safety needs
1043. The pricing technique which considers pricing for customers living in different locations around the world is classified as?
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A. promotional pricing

B. short term pricing

C. geographical pricing

D. cyclical pricing

1044. That minor stimuli which determines when and how customer will respond in certain way is called?
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A. perception

B. cues

C. motives

D. both a and c

1045. A companys microenvironment, the internal publics consists of?
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A. Stockholders

B. workers and managers

C. Community organizations

D. Companys lawyers

1046. The products that are bought to be used in conduct of business is called?
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A. augmented products

B. industrial products

C. consumer products

D. core customer value

1047. The person self-image also called as its?
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A. social class

B. personality

C. lifestyle

D. self-concept
1048. The supplies such as lubricants, coal, paper and pencils are best classified as?
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A. business advisory services

B. consumer specialty products

C. operating supplies

D. repair and maintenance supplies

1049. According to sustainable marketing, the major movements includes?
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A. consumerism

B. sellers extremism

C. environmentalism

D. both a and c
1050. At the final level of planning products, the planners turn the actual product into?
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A. de-augmented product

B. augmented product

C. core customer value

D. customer driven strategy