marketing MCQs – Page 20

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
381. The marketing response comes into action before a change takes place is classified as ___________?
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A. geographical anticipation

B. creative anticipation

C. selective anticipation

D. responsive anticipation
382. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
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A. marketing support system

B. planning support system

C. marketing decision support system

D. sampling decision support system

383. The number of acquisition and its prospect depends on _________?
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A. add-on spending

B. retention

C. visualization

D. acquisition
384. The collection of data through primary and secondary data sources is classified as __________?
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A. observational research

B. applied research

C. data sources

D. objective research

385. The marketing response which comes into action after the change happens is classified as ______________?
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A. responsive anticipation

B. geographical anticipation

C. reactive anticipation

D. selective anticipation

386. In sampling plan, the question To whom should we survey? is the part of __________?
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A. sampling size

B. sampling procedure

C. sampling unit

D. sampling scale

387. The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as ______________?
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A. responsive firms

B. proactive firms

C. reactive firms

D. active firms

388. The net present value is calculated by _________?
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A. brand auditing

B. brand personification

C. brand discount rate

D. total brand earnings

389. A companys monetary, time and energy cost, all are included in __________?
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A. total customer cost

B. image benefits

C. personal benefits

D. psychological cost

390. The decision made about the research approaches, data sources and sampling plan is included in__________?
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A. problem definition

B. reporting of findings

C. deciding mission statement

D. research plan development
391. The defense stating occupation of most desirable place in customers perception is considered as _____________?
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A. offensive defense

B. position defense

C. counter defense

D. flank defense

392. The brand association which can be made with the personal relevance is classified as _________?
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A. differentiability

B. feasibility

C. deliverability

D. desirability
393. The attributes that are valued by the customers are classified as ___________?
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A. customer advantage

B. relied advantage

C. competitor inspired advantage

D. customer leverage advantage

394. The customized products and services for customers and interaction to individual customers are the part of _________?
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A. Company relationship management

B. customer relationship management

C. supplier management

D. retailers management

395. The aggregate value of customers base is classified as _________?
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A. marketers base value

B. retention value

C. shareholder value

D. base value

396. The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?
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A. strategic attack

B. geographic attack

C. planned attack

D. technological attack

397. The defense in which market leader attacks and hits the others flank is classified as ___________?
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A. position defense

B. preemptive defense

C. counteroffensive defense

D. offensive defense

398. The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
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A. brand tracking studies

B. assets evaluation

C. brand valuation

D. brand audit

399. The measurement of current brand position in the previous years is considered as ________?
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A. brand audits

B. bait brands

C. extract brands

D. retained brands

400. The drivers that differentiate and identify the brands are classified as ________?
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A. brand emotions

B. brand judgments

C. brand conversation

D. brand elements