marketing Mcqs
951. The third step of cost based pricing is to?
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A. set price based on cost

B. determine cost of product

C. design a product

D. convince buyer about products value

952. The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as?
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A. seller introvert seller

B. sellers extrovert sellers

C. consumerism

D. environmentalism

953. The paints, nails and brooms are classic examples of?
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A. accessory equipment

B. business services

C. business advisory services

D. unsought specialty products

954. The product packaging is said to be part of?
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A. actual product

B. positioning strategy

C. competitive strategy

D. value proposition

955. The less frequently purchased consumer products are called?
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A. specialty products

B. sought products

C. unsought products

D. shopping products
956. The BlackBerry specific product design with QWERTY keyboard is an example of?
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A. product experience

B. intangible products

C. services

D. tangible product
957. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
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A. lately buying stage

B. segmenting stage

C. targeting stage

D. growth stage
958. The pure tangible good and pure services are two extremes of?
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A. market offering

B. logistic channels

C. ownership

D. exchange of goods

959. The adopter group early majority is?
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A. skeptical

B. tradition bound

C. deliberate

D. guided by respect

960. Considering types of wholesalers, the types of agents are?
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A. commission merchants

B. rack jobbers

C. selling agents

D. manufacturers agent

961. The pricing strategy used to set prices for products that are optional with the main product bought is called?
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A. captive product pricing

B. competitive pricing

C. product line pricing

D. optional product pricing
962. The products that requires aggressive personal selling efforts are considered as?
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A. unsought consumer products

B. augmented industrial product

C. unsought shopping products

D. sought specialty products

963. The sustainable marketing principle which states that company must considers societys long term interest, consumer wants and company requirements is called?
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A. sense of mission marketing

B. sense of vision marketing

C. societal marketing

D. sense of broad marketing

964. The products that are low priced and placed at most convenient available places in retail stores are classified as?
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A. convenience products

B. subspecialty products

C. specialty products

D. unsought products

965. According to brand personality traits, the ruggedness is concluded as brand being?
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A. charming and upper class

B. outdoorsy and tough

C. daring and imaginative

D. cheerful and wholesomeness

966. The airliners and home repairers are best classified as?
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A. distribution channels

B. services

C. barter system

D. products

967. Burger King segments and targets its brands market Super Fans who visit store roughly 13 times a month is an example of?
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A. user status

B. benefits sought

C. loyalty status

D. usage rate
968. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
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A. direct marketing

B. offline promotion

C. direct channeling

D. sales promotion

969. The stores such as Kroger, Safeway and Supervalu are examples of?
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A. outbound stores

B. super market

C. intensive stores

D. inbound stores

970. The products purchased for further processing by business owners are best classified as?
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A. consumer products

B. augmented products

C. industrial products

D. core customer value

971. The buyer decision process starts with?
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A. need recognition

B. information search

C. evaluation of alternatives

D. both b and c

972. The low involved buying behavior of consumers while perceiving significant differences between brands is called?
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A. complex buying behavior

B. habitual buying behavior

C. variety seeking buying behavior

D. dissonance reducing buying behavior

973. The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
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A. cash refunds

B. premium

C. sample

D. coupon

974. The products that customers buy after comparing suitability of products are classified as?
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A. shopping products

B. non-shopping products

C. specialty products

D. unsought products

975. The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
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A. unsought products

B. industrial unsought products

C. sought products

D. specialty products
976. The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?
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A. drop shippers

B. web wholesalers

C. brokers

D. agent
977. The products such as toffees and candies are examples of?
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A. convenience products

B. unsought products

C. shopping products

D. augmented products

978. The wireless communication is an example of?
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A. ownership of nothing

B. services

C. exchange of goods

D. tangible products

979. If the lawn mower is bought for house backyard, the lawn mower is classified as?
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A. specialty products

B. augmented products

C. industrial products

D. consumer products
980. The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called?
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A. environmental sustainability

B. sellers adaptation view

C. customer sustainability

D. consumer profitability

981. The products that consumer doses not really consider buying is classified as?
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A. unsought consumer products

B. sought services

C. sought industrial product

D. unsought augmented product

982. According to Maslows hierarchy of needs, the need for self-development and realization is included in?
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A. self-actualization needs

B. social needs

C. physiological needs

D. esteem needs

983. The reduction in prices made on larger purchases is classified as?
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A. bargained reduction

B. discount

C. allowance

D. price segment

984. The forces and factors that shape customers preferences and behaviors are known as?
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A. the demographic environment

B. the economic environment

C. the political environment

D. the cultural environment
985. The positioning statement must state the category of brands and its?
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A. place

B. price

C. points of differences

D. distribution channel

986. The industry installations and equipment are classified in group of?
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A. augmented industrial products

B. specialty industrial products

C. supplies and services

D. capital items
987. The retailers that follow the pattern of locate-compare-select to serve their customers are classified as?
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A. super retailers

B. self-service retailers

C. full-service retailers

D. limited service retailers

988. The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
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A. factory outlets

B. factory clubs

C. warehouse clubs

D. surplus center

989. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?
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A. price fixing

B. predatory pricing

C. price maintenance

D. discriminatory pricing

990. The remembrance of good points that are related to choose a brand as compared to competing brands is called?
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A. selective attention

B. selective distortion

C. selective retention

D. both a and b

991. The product quality level is considered as part of?
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A. de-augmented product

B. augmented product

C. customer value

D. actual product
992. If the lawn mower is bought for landscaping business, the lawn mower is classified as?
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A. augmented products

B. consumer products

C. specialty products

D. industrial products
993. After the idea generation through internal and external sources, the next step is?
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A. idea screening

B. raw material screening

C. product screening

D. customer screening

994. The products whose classes are based on customers need and behavior are called?
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A. actual services

B. consumer products

C. de-augmented product

D. augmented products

995. The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
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A. surplus center

B. factory outlets

C. factory clubs

D. warehouse clubs

996. The psychological factors that affect consumers buying behaviors includes?
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A. perception

B. beliefs and attitudes

C. motivation

D. all of above
997. The competitors in the growth stage of product life cycle are?
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A. stable but begins declining

B. growing number

C. few

D. declining number

998. The consumer products with unique and differentiated characteristics are best classified as?
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A. unsought products

B. specialty products

C. unsought specialty products

D. convenient products

999. The last step of cost based pricing is to?
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A. convince buyer about products value

B. determine cost of product

C. design a product

D. set price based on cost

1000. The tendency to which existing products appears less superior compared to innovative products is classified as?
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A. communicability

B. compatibility

C. divisibility

D. relative advantage