marketing MCQs – Page 22

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

421. The awareness of goals is best classified as _________?
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A. perceived metrics

B. quality metrics

C. internal marketing metrics

D. loyalty metrics

422. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
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A. communication

B. straddling

C. simplifying

D. inspiration

423. The extent to which value shown by market performance is shown in shareholder value is considered as ________?
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A. customer multiplier

B. market multiplier

C. customer multiplier

D. program multiplier

424. The value creation practices such as budging and documenting is classified as ____________?
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A. community engagement

B. brand use

C. social networking

D. impression management

425. The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
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A. customer size and profile

B. relevance

C. clarity

D. risk profile

426. The companies which collect trade and consumer information are classified as _________?
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A. syndicated research firms

B. indicated service firms

C. research firms

D. special marketing firms

427. The branding strategy is also called ___________?
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A. branding rate

B. brand responsiveness

C. brand architecture

D. brand earnings

428. A level which defines the respondents intention to buy __________?
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A. intention-to-buy scale

B. ranking scale

C. Two option answer

D. least important scale

429. In close-ended question in which the question with three or more possible answers is classified as ________?
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A. semantic differential

B. Likert scale

C. dichotomous

D. multiple choice

430. The focus on customers evaluations and opinions is classified as _______?
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A. brand conversation

B. brand resonance

C. brand judgments

D. brand emotions

431. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
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A. energized similarities

B. esteem

C. perceived esteem

D. energized esteem

432. The second step in marketing research process is to __________?
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A. defining research objectives

B. storing the findings

C. analyzing market offerings

D. develop research plan

433. The comparison of past time series as seasonal sales and sales trend is included in ____________?
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A. time-series analysis

B. expert opinion

C. sales force opinion

D. buyers intentions

434. The customers emotional responses in relation to the brand are classified as _________?
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A. brand performance

B. brand imagery

C. brand salience

D. brand feelings

435. The retention, acquisition and some add-on spending together makes up _________?
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A. portfolio equity value

B. customer equity value

C. customer lifetime value

D. brand lifetime value

436. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
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A. explained branding

B. weak branding

C. narrative branding

D. potential branding

437. The differentiability, deliverability and desirability are considered as __________?
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A. points of references

B. points of positioning

C. points of differences

D. points of association

438. The total customer benefits include _________?
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A. product benefits

B. image benefit

C. all of the above

D. services benefit

439. The research instruments use in marketing research process do not include ________?
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A. qualitative measures

B. technological devices

C. random sample

D. questionnaires

440. The brands used by retailers or distributors to attract large number of customers are classified as __________?
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A. bait brands

B. retained brands

C. extract brands

D. lifetime brands

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