marketing Mcqs
1051. The products that are sold through wide spread distribution network are classified as?
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A. convenience products

B. shopping products

C. unsought products

D. sought consumer products

1052. The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
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A. deficient products

B. outbound products

C. pleasing products

D. salutary products

1053. The retail stores such as Best Buy, Staples and Pet Smart are examples of?
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A. intensive stores

B. outbound stores

C. superstore

D. inbound stores

1054. Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
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A. super market

B. selective market

C. extensive market

D. exclusive market

1055. The adopter group late majority is classified as?
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A. tradition bound

B. skeptical

C. deliberate

D. guided by respect

1056. The BlackBerry on the go connectivity specific feature is part of?
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A. intangible services

B. dis-augmented product

C. augmented product

D. actual product
1057. The industrial products can be classified into?
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A. Three groups

B. Five groups

C. Two groups

D. Four groups

1058. The process of selling market offering for business use or resale purpose is classified as?
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A. promoting

B. retailing

C. wholesaling

D. none of the above
1059. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
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A. profit achieved stage

B. maturity stage

C. improved market stage

D. productive stage

1060. Physical distribution channels includes?
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A. Retailers

B. Wholesalers

C. Both a and b

D. None of the above

1061. The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
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A. independent off-price retailer

B. service retailers

C. categorized retailer

D. off-price retailer

1062. The services does not result in?
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A. ownership of anything

B. marketing of anything

C. selling of anything

D. buying of anything

1063. The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?
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A. seasonal discount

B. cash discount

C. functional discount

D. quantity discount

1064. The detailed description of products, target market, competitors and customer value proposition is classified as?
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A. none of above

B. write-up

C. follow-up

D. write-down

1065. The less involved consumer buying behavior in which customers perceive few differences between brands is called?
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A. habitual buying behavior

B. variety seeking buying behavior

C. dissonance reducing buying behavior

D. complex buoying behavior

1066. The luxury products such as Rolex watches are best classified as?
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A. convenience products and services

B. sought services

C. unsought specialty products

D. specialty products
1067. The segmentation of market in groups having similar needs and wants is known as?
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A. income segmentation

B. intramarket segmentation

C. intermarket segmentation

D. psychographic segmentation

1068. The personal selling technique is frequently used in marketing mix designed for?
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A. augmented products

B. sought industrial products

C. specialty industrial products

D. shopping consumer products
1069. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
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A. off sourcing

B. off shoring

C. internal sourcing

D. crowdsourcing
1070. The customer markets & publics are included in companys environment calledThe customer markets & publics are included in companys environment called?
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A. Macro environment

B. Microenvironment

C. Both a and b

D. None of above

1071. The standard amount that must be sold by salesperson of the companys total product is classified as?
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A. expense quota

B. sales contest

C. sales quota

D. production quota

1072. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
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A. desirable products

B. salutary products

C. pleasing products

D. deficient products

1073. The Regent Seven Seas Cruise Line targets customers seeking elegant ambiance for holidays is example of?
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A. behavioral segmentation

B. geographic segmentation

C. psychographic segmentation

D. income segmentation

1074. In the growth stage of product life cycle the cost per customer is?
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A. low

B. moderate

C. high

D. average
1075. The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
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A. limited inbound retailers

B. discount killer

C. limited outbound retailers

D. category killer
1076. A companys value delivery network, the marketers must treat?
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A. Suppliers as partners

B. Marketing intermediaries as partners

C. Various publics as partners

D. Both a and b

1077. The retailer store Sears is an example of?
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A. outbound store

B. department store

C. inbound store

D. intensive store

1078. The products such as major household appliances like TVs and refrigerators are classified as?
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A. convenience sought products

B. unsought industrial products

C. sought non-specialty products

D. shopping products
1079. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
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A. actual product

B. tangible products

C. augmented product

D. actual ownership

1080. The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
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A. price penetration

B. product line pricing

C. optional product pricing

D. price skimming
1081. The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
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A. presentation

B. demonstration

C. inbound approaching

D. nominal approaching

1082. The price adjustment strategies includes?
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A. all of above

B. promotional pricing

C. discount pricing

D. dynamic pricing

1083. The purchasing agents of the companies in business markets dominate the__________?
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A. supplier selection

B. product components

C. buyer selection

D. trial suppliers

1084. The pricing issues across channel levels includes?
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A. deceptive pricing

B. predatory pricing

C. none of the above

D. price fixing

1085. The kind of information consumer obtains from advertising campaigns and sales people is classified as?
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A. all of above

B. personal sources

C. experiential sources

D. commercial sources
1086. In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
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A. repetition stage

B. growth stage

C. turbulent stage

D. non-turbulent

1087. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
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A. executive style marketing

B. adaptation marketing

C. sustainable marketing

D. channel view marketing

1088. The clothing line of fashion designers is best classified as?
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A. unsought product

B. industrial products

C. specialty shopping products

D. specialty products
1089. If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
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A. optional product pricing

B. bi-product pricing

C. Two part pricing

D. Two way pricing

1090. In PLC stages, the stage in which the companys investment costs mount is classified as?
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A. development stage

B. buying stage

C. testing stage

D. merger stage

1091. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
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A. involuntary franchising

B. involuntary chain

C. voluntary chain

D. voluntary franchising

1092. In marketing, the potential customers familiarity with advertising creates?
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A. brand familiarity

B. brand conviction

C. both a and b

D. none of above

1093. The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
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A. functional allowances

B. promotional allowances

C. optional product allowances

D. seasonal allowances

1094. Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?
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A. selective store

B. discount store

C. exclusive store

D. extensive store

1095. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
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A. sense of vision marketing

B. sense of mission marketing

C. societal marketing

D. sense of broad marketing

1096. The market segment which is large enough or profitable enough to be served is known as?
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A. measureable segment

B. attainable segment

C. substantial segment

D. accessible segment

1097. The value that customers give up to get the benefits of products or services is classified as?
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A. price

B. value added tax

C. discount

D. tax

1098. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
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A. inbound ? outbound marketing

B. customer value marketing

C. consumer oriented marketing

D. innovative marketing

1099. The preplanned funeral services are classified as?
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A. specialty products

B. industrial services

C. augmented services

D. unsought services
1100. Considering products and service classification, the marketing offering such as furniture is an example of?
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A. specialty products

B. augmented products

C. non-shopping products

D. shopping products