marketing Mcqs
401. The type of question in which a respondent can answer in unlimited ways is classified as _________?
comments icon0

A. story completion

B. word association

C. sentence completion

D. completely unstructured
402. The specific brand lines supplied to specific retailers are classified as _________?
comments icon0
A. branded variants

B. sub-brand variants

C. line variants

D. product variants

403. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
comments icon0

A. parent brand

B. brand extension

C. sub-brand

D. product extension

404. The group of firms offer a class of products and substitutes for one another is classified as ___________?
comments icon0

A. organization

B. industry

C. subsidiary

D. Corporation

405. A companys overall financial health of brand and future customer perspective is classified as ____________?
comments icon0

A. marketing dashboards

B. stakeholders dashboards

C. brand metrics pathway

D. unit dashboards

406. All the costs customer expects to incur to buy any market offering is called __________?
comments icon0

A. total sampling cost

B. total functional cost

C. total economic cost

D. total customer cost
407. The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
comments icon0

A. semantic differential

B. least important scale

C. importance scale

D. multidimensional scale

408. The indicator which determines future value and growth is classified as __________?
comments icon0

A. brand value

B. brand strength

C. brand awareness

D. brand knowledge

409. The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
comments icon0

A. guerilla attack

B. flank attack

C. bypass attack

D. frontal attack

410. The value of well-known brand is typically half of the firms _________?
comments icon0
A. market capitalization

B. actual finance

C. market finance

D. asset total value

411. In marketing, the Relative Employee Satisfaction is best classified as __________?
comments icon0

A. quality metrics

B. internal marketing metrics

C. loyalty metrics

D. perceived metrics

412. The analysis of how well marketing expenditures are achieving companys short-term returns is classified as __________?
comments icon0

A. customers metrics pathway

B. brand metrics pathway

C. company metrics pathway

D. cash-flow metrics pathway
413. The strategy of using individual family brand names is referred as ________?
comments icon0

A. extended strategy

B. house of brands

C. house of products

D. strategy house

414. The type of question which consists of rating to some attributes from poor to excellent is said to be _____________?
comments icon0
A. rating scale

B. distribution scale

C. intention scale

D. ranking scale

415. The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
comments icon0

A. product similarities

B. customer preferences

C. product difference

D. brand knowledge
416. The specialized community of employees whose activities are focused around the brand is classified as __________?
comments icon0

A. internal community

B. impression community

C. brand community

D. external community

417. The strategy of using company brand name for every product is referred as __________?
comments icon0
A. branded house strategy

B. strategy house

C. house of brands

D. house of products

418. The stage which describes extrinsic properties to meet customers social needs is considered as _________?
comments icon0

A. brand performance

B. brand salience

C. brand imagery

D. brand feelings

419. The third step in the marketing research process is ___________?
comments icon0

A. storing the findings

B. ignoring competitive prices

C. collecting the information

D. analyzing the information

420. An analysis of long term marketing impacts through measuring brand equity is called _________?
comments icon0

A. customers metrics pathway

B. unit metrics pathway

C. cash-flow metrics pathway

D. brand metrics pathway
421. The awareness of goals is best classified as _________?
comments icon0

A. perceived metrics

B. quality metrics

C. internal marketing metrics

D. loyalty metrics

422. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
comments icon0
A. communication

B. straddling

C. simplifying

D. inspiration

423. The extent to which value shown by market performance is shown in shareholder value is considered as ________?
comments icon0

A. customer multiplier

B. market multiplier

C. customer multiplier

D. program multiplier

424. The value creation practices such as budging and documenting is classified as ____________?
comments icon0

A. community engagement

B. brand use

C. social networking

D. impression management

425. The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
comments icon0
A. customer size and profile

B. relevance

C. clarity

D. risk profile

426. The companies which collect trade and consumer information are classified as _________?
comments icon0
A. syndicated research firms

B. indicated service firms

C. research firms

D. special marketing firms

427. The branding strategy is also called ___________?
comments icon0

A. branding rate

B. brand responsiveness

C. brand architecture

D. brand earnings

428. A level which defines the respondents intention to buy __________?
comments icon0
A. intention-to-buy scale

B. ranking scale

C. Two option answer

D. least important scale

429. In close-ended question in which the question with three or more possible answers is classified as ________?
comments icon0

A. semantic differential

B. Likert scale

C. dichotomous

D. multiple choice
430. The focus on customers evaluations and opinions is classified as _______?
comments icon0

A. brand conversation

B. brand resonance

C. brand judgments

D. brand emotions

431. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
comments icon0

A. energized similarities

B. esteem

C. perceived esteem

D. energized esteem

432. The second step in marketing research process is to __________?
comments icon0

A. defining research objectives

B. storing the findings

C. analyzing market offerings

D. develop research plan
433. The comparison of past time series as seasonal sales and sales trend is included in ____________?
comments icon0
A. time-series analysis

B. expert opinion

C. sales force opinion

D. buyers intentions

434. The customers emotional responses in relation to the brand are classified as _________?
comments icon0

A. brand performance

B. brand imagery

C. brand salience

D. brand feelings
435. The retention, acquisition and some add-on spending together makes up _________?
comments icon0

A. portfolio equity value

B. customer equity value

C. customer lifetime value

D. brand lifetime value

436. The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
comments icon0

A. explained branding

B. weak branding

C. narrative branding

D. potential branding

437. The differentiability, deliverability and desirability are considered as __________?
comments icon0

A. points of references

B. points of positioning

C. points of differences

D. points of association

438. The total customer benefits include _________?
comments icon0

A. product benefits

B. image benefit

C. all of the above

D. services benefit

439. The research instruments use in marketing research process do not include ________?
comments icon0

A. qualitative measures

B. technological devices

C. random sample

D. questionnaires

440. The brands used by retailers or distributors to attract large number of customers are classified as __________?
comments icon0
A. bait brands

B. retained brands

C. extract brands

D. lifetime brands

441. In value stages, the brand performance must consider _________?
comments icon0

A. communications

B. associations

C. risk profile

D. price elasticity
442. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
comments icon0
A. presence

B. performance

C. advantage

D. brand relevance

443. The branding strategies alternatively use by the marketers do not include ________?
comments icon0

A. sub-brand name

B. company brand name

C. variant brands

D. individual brand names

444. The analysis of how customer experiences contribute to companys competitive advantage is classified as __________?
comments icon0

A. unit metrics pathway

B. company metrics pathway

C. customers metrics pathway

D. stakeholder satisfaction pathway

445. The duplication of the market leaders product and sells it in black market or through illegal dealers is classified as __________?
comments icon0

A. cloner

B. adapter

C. imitator

D. counterfeiter
446. The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as ____________?
comments icon0

A. flank attack

B. encirclement attack

C. resource attack

D. frontal attack

447. In research, the questionnaire closed-ended does not include ___________?
comments icon0

A. multiple choice question

B. rating scale question

C. Likert scale question

D. ranking scale question
448. The brand asset valuator key pillars include _________?
comments icon0

A. energized differentiation

B. relevance

C. esteem

D. all of the above
449. The one who offers market leaders product and improves it, is classified as ___________?
comments icon0

A. counterfeiter

B. imitator

C. adapter

D. cloner

450. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
comments icon0

A. perceived differences

B. perceived similarities

C. energized differentiation

D. energized similarities