marketing MCQs – Page 9

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
161. The second phase of value creation sequence is _________?
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A. providing the value

B. choosing the value

C. communicating the value

D. making the value

162. The level of ease to which it is made easy for the customers to buy goods is classified as ___________?
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A. spatial convenience

B. jobber convenience

C. lot convenience

D. interactive convenience

163. The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
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A. hybrid resource planning

B. predatory resource planning

C. enterprise resource planning

D. functional resource planning

164. The price increasing technique in which customers are asked to pay todays price as well as inflation increased before delivery of goods is classified as ___________?
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A. reduction of discounts

B. escalator clauses

C. delayed quotation pricing

D. unbundling

165. The shared values, norms, stories and beliefs characterizing the organization are called __________?
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A. business environment

B. analytical environment

C. organizational culture

D. departmental culture

166. If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?
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A. $34,000

B. $340,000

C. $16,000

D. $18,000

167. The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?
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A. sealed trade

B. ascending trade

C. countertrade

D. descending trade

168. The number of customers or potential customers who will help in companys growth is classified as __________?
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A. retailers base

B. distributors base

C. customers base

D. marketers base

169. The first phase of value creation in sequence is __________?
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A. making the superior product

B. communicating the value

C. providing the value

D. choosing the value
170. Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
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A. None of above

B. One buyer, many sellers

C. One seller, many buyers

D. many sellers, many buyers

171. The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?
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A. shallow channels

B. escalator channel

C. predatory channels

D. trade channel
172. Any occasion on which the brand or product is encountered by end customers is called __________?
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A. company touch point

B. retailers touch point

C. relationship touch point

D. customer touch point
173. The VALS segmentation framework dimension consumer resources is classified as ________?
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A. the vertical dimension

B. the horizontal dimension

C. the stretch dimension

D. the strength dimension

174. The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
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A. cross functional teams

B. business workflow

C. business realignment

D. various department strategies

175. The extra payment awarded for sales program and advertising is classified as ___________?
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A. trade-off allowances

B. trade-in allowances

C. seasonal allowances

D. promotional allowances
176. The total cost is divided by production level to calculate _________?
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A. fixed costs

B. discounted costs

C. variable costs

D. average costs
177. While considering marketing channels, the examples of agents are _________?
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A. independent warehouses

B. sales agents and brokers

C. retailers and wholesalers

D. transportation companies

178. The product-development strategy is used to gain market share __________?
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A. new products for new markets

B. current product in current market

C. new products in current markets

D. new products in new market

179. The chain of value identifies _________?
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A. Seven primary activities

B. Five primary activities

C. Six primary activities

D. Four primary activities

180. The strategic plan to carry activities for profitable business unit is the activity of _________?
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A. decision level

B. corporate level

C. business unit level

D. division level