marketing MCQs – Page 8

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
141. According to VALS framework, the consumers dimension groups having high resources do not include _________?
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A. achievers

B. innovators

C. strivers

D. thinkers

142. The structure, policies and corporate culture to change business environment are called __________?
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A. diversified market

B. organization

C. conglomerate

D. company

143. The design strategy of business includes ___________?
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A. sourcing strategy

B. marketing strategy

C. all of the above

D. technology strategy

144. If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
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A. $36.25

B. $40.25

C. $32.25

D. $45.25

145. The process of creating Value Proposition is considered as __________?
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A. acid test segments

B. marketing mix

C. segment profitability

D. segment positioning
146. The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
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A. search qualities

B. minor qualities

C. credence qualities

D. experience qualities

147. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?
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A. empathy

B. responsiveness

C. reliability

D. assurance

148. The churches, museums and charities are examples of the services of _________?
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A. government sector

B. business sector

C. private non-profit sector

D. manufacturing sector

149. The value creation process and value delivery sequence can be divided into ___________?
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A. Four phases

B. Three phases

C. Six phases

D. Five phases

150. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
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A. push strategy

B. shallow strategy

C. bundle strategy

D. pull strategy

151. The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
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A. fourth-degree discrimination

B. first-degree price discrimination

C. third-degree discrimination

D. second-degree price discrimination
152. The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
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A. cost of responsiveness

B. purchase cycle cost

C. assurance cost

D. life cycle cost
153. The inbound or outbound logistics are the part of value chains __________?
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A. marketing activities

B. financial activities

C. primary activities

D. raw material activities

154. The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
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A. third-degree discrimination

B. second-degree price discrimination

C. first-degree price discrimination

D. fourth-degree discrimination

155. The target return pricing method is used by companys selling for _________?
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A. slower moving items

B. specialty items

C. demand inelastic items

D. public utilities
156. The bidding technique in which only one bid is submitted by sellers is classified as ________?
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A. descending bids auction

B. sealed-bid auctions

C. equalizing-bid auctions

D. ascending bids auctions

157. If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
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A. augmented

B. inelastic

C. interactive

D. elastic
158. If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?
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A. $19.50

B. $25.50

C. $22.50

D. $30.00

159. The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
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A. solution based segmentation

B. need based segmentation

C. segment attractiveness

D. segment identification

160. The organizational division which makes the decision on the amount of available resources is the part of __________?
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A. corporate level

B. division level

C. business unit

D. decision level