marketing Mcqs
351. The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
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A. descriptive discount

B. quantity discount

C. functional discount

D. non-functional discount

352. The strategies such as vertical and horizontal integration are classified as _________?
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A. extensive growth

B. disintegrative growth

C. integrative growth

D. intensive growth

353. The process of defining the focus of selling to potential market is called __________?
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A. financial market definition

B. strategic market definition

C. business analysis definition

D. target market definition

354. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
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A. price-war traps

B. shallow-pockets trap

C. fragile-market-share trap

D. low-quality trap

355. The pricing objective of company who is plagued with intense competition and overcapacity is ___________?
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A. maximum market skimming

B. maximum market share

C. survival

D. maximum current profit

356. Considering auction-type pricing, the techniques are involved like ___________?
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A. all of the above

B. English auctions

C. Sealed-bid auctions

D. Dutch auctions

357. The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?
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A. compensation deal

B. buy back arrangement

C. offset

D. barter
358. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
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A. segment attractiveness

B. product positioning strategy

C. acid test

D. profitability test

359. All the products in category and line extensions a seller makes particularly is classified as _________?
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A. brand line

B. brand assortment

C. sub-brand line

D. brand endorsement

360. The market share value is best classified as ___________?
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A. sampling metrics

B. procedural metrics

C. unit metrics

D. marketing external metrics
361. In the buyer decision process, the percentage of potential customers in a given target market is called __________?
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A. company funnel

B. customer funnel

C. marketing funnel

D. retailers funnel

362. When the companies have better-trained employees for the customer services, this differentiation is classified as ___________?
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A. working differentiation

B. process differentiation

C. image differentiation

D. employee differentiation
363. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
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A. brand presence

B. brand advantage

C. brand decline

D. brand performance

364. The means of reconciling and conflicting customers goals and create best solutions for customers is considered as _________?
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A. straddle positioning

B. straddle segmentation

C. straddle targeting

D. straddle points of parity

365. The record of satisfaction of companys employees, suppliers and distributors is the part of __________?
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A. customer performance scorecard

B. stakeholder performance scorecard

C. marketing dashboards

D. market performance record

366. The marketer who discovers the customer solutions which they do not offer is considered as _____________?
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A. responsive marketers

B. creative marketers

C. anticipative marketers

D. market driven marketers

367. The first step in analysis of customer value is to __________?
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A. assessing the competitors performance

B. identify customers value attributes

C. assessing the companys performance

D. assessing the attributes importance

368. The process of managing information about customers to maximize loyalty is said to be _________?
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A. company relationship management

B. customer relationship management

C. retailers management

D. supplier management

369. The value creation practices such as customizing and commoditizing are included in _________?
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A. brand use

B. social networking

C. community engagement

D. impression management

370. The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?
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A. super brands

B. brand

C. customized brands

D. value products

371. The particular brands equity arises from consumers response to __________?
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A. knowledge

B. differences

C. equity

D. similarities

372. A companys ability to perform in more than one way, but competitors cannot match is classified as __________?
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A. competitive advantage

B. relying advantage

C. announcing advantage

D. comparative advantage

373. The technique of asking respondents for completing presented sentences is said to be ____________?
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A. thematic appreciation test

B. sentence completion

C. word association

D. completely unstructured

374. The esteem and knowledge together can create _________?
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A. brand knowledge

B. brand awareness

C. brand stature

D. brand value

375. The lower level of esteem, energy and high knowledge are shown by _________?
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A. evident brands

B. leadership brands

C. strong brands

D. declining brands

376. In designing the brand portfolio, the focus is always on _________?
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A. categorize market coverage

B. maximum market coverage

C. minimum market coverage

D. brand house coverage

377. The type of research in which the finders use tools from social sciences disciplines is called __________?
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A. demographic research

B. ethnographic research

C. geographical research

D. psychographic research

378. The structured approach to assess sources of brands equity and its outcomes to create brands value is classified as __________?
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A. company supply chain

B. brand value chain

C. direct supply chain

D. indirect supply chain

379. The report on companys past performance which indicates current value of the brand is considered as __________?
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A. brand awareness

B. brand stature

C. brand knowledge

D. brand value

380. The defense which hits the competitors and keeping off the balance in between is classified as __________?
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A. preemptive defense

B. offensive defense

C. position defense

D. flank defense

381. The marketing response comes into action before a change takes place is classified as ___________?
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A. geographical anticipation

B. creative anticipation

C. selective anticipation

D. responsive anticipation
382. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
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A. marketing support system

B. planning support system

C. marketing decision support system

D. sampling decision support system

383. The number of acquisition and its prospect depends on _________?
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A. add-on spending

B. retention

C. visualization

D. acquisition
384. The collection of data through primary and secondary data sources is classified as __________?
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A. observational research

B. applied research

C. data sources

D. objective research

385. The marketing response which comes into action after the change happens is classified as ______________?
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A. responsive anticipation

B. geographical anticipation

C. reactive anticipation

D. selective anticipation

386. In sampling plan, the question To whom should we survey? is the part of __________?
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A. sampling size

B. sampling procedure

C. sampling unit

D. sampling scale

387. The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as ______________?
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A. responsive firms

B. proactive firms

C. reactive firms

D. active firms

388. The net present value is calculated by _________?
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A. brand auditing

B. brand personification

C. brand discount rate

D. total brand earnings

389. A companys monetary, time and energy cost, all are included in __________?
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A. total customer cost

B. image benefits

C. personal benefits

D. psychological cost

390. The decision made about the research approaches, data sources and sampling plan is included in__________?
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A. problem definition

B. reporting of findings

C. deciding mission statement

D. research plan development
391. The defense stating occupation of most desirable place in customers perception is considered as _____________?
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A. offensive defense

B. position defense

C. counter defense

D. flank defense

392. The brand association which can be made with the personal relevance is classified as _________?
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A. differentiability

B. feasibility

C. deliverability

D. desirability
393. The attributes that are valued by the customers are classified as ___________?
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A. customer advantage

B. relied advantage

C. competitor inspired advantage

D. customer leverage advantage

394. The customized products and services for customers and interaction to individual customers are the part of _________?
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A. Company relationship management

B. customer relationship management

C. supplier management

D. retailers management

395. The aggregate value of customers base is classified as _________?
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A. marketers base value

B. retention value

C. shareholder value

D. base value

396. The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?
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A. strategic attack

B. geographic attack

C. planned attack

D. technological attack

397. The defense in which market leader attacks and hits the others flank is classified as ___________?
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A. position defense

B. preemptive defense

C. counteroffensive defense

D. offensive defense

398. The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
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A. brand tracking studies

B. assets evaluation

C. brand valuation

D. brand audit

399. The measurement of current brand position in the previous years is considered as ________?
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A. brand audits

B. bait brands

C. extract brands

D. retained brands

400. The drivers that differentiate and identify the brands are classified as ________?
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A. brand emotions

B. brand judgments

C. brand conversation

D. brand elements