marketing Mcqs
451. In marketing, the commitment to goals are classified as __________?
comments icon0

A. perceived metrics

B. quality metrics

C. internal marketing metrics

D. loyalty metrics

452. The first step in marketing research process is to
comments icon0

A. define problem

B. stating research objectives

C. deciding research approach

D. both A and B
453. The criteria for choosing the brand elements are classified as __________?
comments icon0

A. meaningful

B. all of the above

C. memorable

D. likeable

454. The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
comments icon0

A. product extension

B. category extension

C. line extension

D. brand extension

455. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
comments icon0
A. indirect approach

B. external assessment

C. direct approach

D. internal assessment

456. The dimension points of parity includes _____________?
comments icon0

A. desirable points of parity

B. feasible points of parity

C. category points of parity

D. deliverable points of parity

457. The marketers enter in to different product category with the parent brand, is considered as __________?
comments icon0

A. company architecture

B. company extension

C. category extension

D. company earning rate

458. The collective measuring of heart and soul of the brand and the brands concept is classified as ___________?
comments icon0

A. legitimate mantra

B. straddle mantra

C. visual mantra

D. branding mantra
459. The field-service firm is an example of __________?
comments icon0

A. specialty line marketing firms

B. designed researches

C. syndicated research firms

D. customer oriented research firms

460. The question in which two characters are given to make one statement as an answer is classified as __________?
comments icon0

A. structure completion

B. picture completion

C. unstructured story

D. graphic representation

461. The type of questions in marketing research questionnaire are ____________?
comments icon0

A. open -ended questions

B. close-ended questions

C. rating scale

D. both A and B
462. The stage which describes the extent of customer relationship and feels in sync in it is best considered as _______?
comments icon0

A. brand emotions

B. brand judgments

C. brand resonance

D. brand conversation

463. The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
comments icon0

A. super brands

B. brand

C. value products

D. customized brands

464. The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
comments icon0

A. word appreciation test

B. completely unstructured

C. word association

D. graphic appreciation test

465. The series of procedures in which customer is focused, help to assess brands health and leverage equity are classified as _________?
comments icon0

A. brand evaluation

B. brand audit

C. brand tracking

D. brand valuation

466. The brand which competes with others and focuses on competitive analysis is best classified as _________?
comments icon0
A. competitive frame of reference

B. extended frame of reference

C. visual frame of reference

D. positioned frame of reference

467. The comparison of brand equity from thousands of different brands with several categories is called _________?
comments icon0
A. brand asset valuator

B. brand similarities valuator

C. brand preference valuator

D. brand differences valuator

468. The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
comments icon0
A. deliverability

B. differentiability

C. feasibility

D. desirability

469. In BVA, the measurement of breadth of brands appeal and its appropriateness is classified as ________?
comments icon0

A. perceived relevance

B. relevance

C. perceived appropriateness

D. energized relevance

470. The whole cluster of benefits when company promises to deliver through its market offering is called _________?
comments icon0

A. product proposition

B. customer proposition

C. brand proposition

D. value proposition
471. The Company makes all products in different brand lines is classified as _________?
comments icon0

A. category assortment

B. product mix

C. brand mix

D. brand endorsement

472. The overall brand discount rate is equal to the sum of _________?
comments icon0

A. brand risk premium

B. risk free rate

C. brand earnings

D. both A and B
473. The stronger the brand is, the discount rate is ___________?
comments icon0
A. lower

B. higher

C. stable

D. earned

474. The assigning of resources to stronger ones to form the weaker markets are classified as ____________?
comments icon0

A. strategic withdrawal

B. planned contraction

C. unplanned withdrawal

D. both A and B
475. The customers lifetime purchases that generate the net present value of future profit streams is called _________?
comments icon0

A. customer relationships

B. customer lifetime value

C. customer cost incurred

D. customer purchases value

476. The relatively high priced brands offer by company are classified as ________?
comments icon0
A. high end prestige

B. low end prestige

C. close end prestige

D. open end prestige

477. The technique that helps the researchers to explore customers perceptions about product and brand is called ___________?
comments icon0

A. close-ended questionnaire

B. qualitative measures

C. quantitative measures

D. open-ended questionnaire

478. The technique in which respondents are presented with a picture and to write what they think about the picture is called?
comments icon0

A. word appreciation test

B. thematic appreciation test

C. story appreciation test

D. graphic appreciation test

479. A companys Customer Relationship Capital is another name of __________?
comments icon0

A. customer conversion

B. dissatisfied customers

C. satisfied customers

D. customer retention

480. The reliability, innovativeness and resilience are the levels of ___________?
comments icon0

A. faster differentiation

B. comparative differentiation

C. leverage differentiation

D. services differentiation
481. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
comments icon0

A. faster differentiation

B. comparative differentiation

C. services differentiation

D. leverage differentiation

482. The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
comments icon0
A. brand dilution

B. brand prestige

C. brand classification

D. brand association

483. The endowment of products or services with the power of specific name or logo is considered as _________?
comments icon0

A. packaging

B. valuing

C. branding

D. advertising

484. The Relative Perceived Quality is classified as ___________?
comments icon0

A. procedural metrics

B. sampling metrics

C. unit metrics

D. marketing external metrics
485. The emulation of market leaders product packaging with little variations is classified as ____________?
comments icon0

A. counterfeiter

B. imitator

C. cloner

D. adapter

486. The programs designed for customers which is limited to any affinity group are classified as __________?
comments icon0

A. loyalty programs

B. group membership programs

C. club membership programs

D. royalty programs

487. The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
comments icon0

A. evident brands

B. declining brands

C. leadership brands

D. strong brands

488. The state which describes how well the market offering fulfill the customers needs, is considered as __________?
comments icon0

A. brand salience

B. brand imagery

C. brand performance

D. brand feelings

489. In graph of market demand, the products resulting demand is written on __________?
comments icon0

A. market equilibrium point

B. horizontal axis

C. Companys equilibrium point

D. vertical axis
490. In marketing metrics, the willingness to change is best classified as __________?
comments icon0

A. quality metrics

B. perceived metrics

C. loyalty metrics

D. internal marketing metrics
491. The brand element building brand does not include _________?
comments icon0
A. adaptable

B. likeable

C. meaningful

D. memorable

492. The stage when customers think about a brand under consumption situation is classified as ___________?
comments icon0

A. brand feelings

B. brand imagery

C. brand performance

D. brand salience
493. In value stages, the customers mind-set should consider _________?
comments icon0

A. stock price

B. cost structure

C. communications

D. associations
494. The benefits that customers views are essential to credible market offering are classified as ___________?
comments icon0

A. competitive points of parity

B. comparative points of difference

C. category points of parity

D. desirable points of parity

495. The offering of all brands and the brand lines by a particular Company is considered as __________?
comments icon0

A. brand line portfolio

B. Company portfolio

C. brand portfolio

D. corporate portfolio

496. The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
comments icon0

A. bait extensions

B. potential extensions

C. visual extensions

D. lifetime extensions

497. The parent brand if it is associated with multiple products in brand extension is called _________?
comments icon0

A. product extension

B. parent company

C. family brand

D. sub-product

498. In marketing, the resource adequacy is the best classified as _________?
comments icon0

A. quality metrics

B. perceived metrics

C. internal marketing metrics

D. loyalty metrics

499. The marketing messages that are based to respect consumers wishes and willingness is classified as __________?
comments icon0
A. permission marketing

B. supplier marketing

C. activity marketing

D. customer specified marketing

500. The regular customers of companys products are rewarded by the designed programs, are classified as _________?
comments icon0

A. distribution programs

B. customers program

C. frequency programs

D. None of above