marketing MCQs – Page 10

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
181. The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
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A. believers

B. non-strivers

C. strivers

D. non-believers

182. For the planning of period, the development of specific goals is called __________?
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A. goal achievement

B. quantitative objective

C. goal hierarchy

D. goal formulation
183. Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?
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A. many sellers, many buyers

B. One buyer, many sellers

C. one buyer, one seller

D. One seller, many buyers

184. The distribution strategy which considers some intermediaries to carry particular product is defined as ________?
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A. intensive distribution

B. selective distribution

C. descriptive distribution

D. exclusive distribution

185. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
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A. differentiated marketing

B. individual marketing

C. niche marketing

D. mass marketing

186. The desired return is subtracted from 1 and is divided by unit cost to calculate __________?
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A. markup price

B. unit cost

C. markup cost

D. markup demand

187. The conventional people with concrete beliefs and conservative are called ___________?
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A. strivers

B. non-believers

C. believers

D. non-strivers

188. The sophisticated and active people with high self-esteem are classified as _________?
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A. non-innovators

B. non-achievers

C. innovators

D. innovators
189. To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?
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A. supply side

B. complementary side

C. descriptive side

D. demand side
190. The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
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A. market skimming pricing

B. quality leadership pricing

C. market penetration pricing

D. push pricing strategy

191. The young and impulsive people who seek excitement and variety can be the best _________?
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A. innovators

B. non-innovators

C. experiences

D. non-achievers

192. In the value creation, providing the value phase includes _________?
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A. determining specific features

B. determining product price

C. determining product inventory

D. both A and B
193. The problem arises in price cut when the customers assume that quality of product has become poor is called __________?
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A. low-quality trap

B. shallow-pockets trap

C. fragile-market-share trap

D. price-war traps

194. The selling of the products price is set with the help of ________?
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A. demand

B. supply

C. discount and allowance

D. cost

195. The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
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A. mass customization

B. individual empowerment

C. super segments

D. customaries

196. The VALS segmentation framework dimension consumer motivation is classified as _________?
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A. the strength dimension

B. the horizontal dimension

C. the stretch dimension

D. the vertical dimension

197. When any firm sells its market offering too many different market segments, it is classified as _________?
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A. mass customization

B. market specialization

C. product specialization

D. single product concentration

198. When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
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A. mass customization

B. product specialization

C. market specialization

D. single product concentration

199. The kind of shoppers that care of their spending and buying products wisely are classified as __________?
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A. service ? quality shoppers

B. affinity customers

C. interactive customers

D. price ? value customers
200. The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
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A. price ? value customers

B. interactive customers

C. service ? quality shoppers

D. affinity customers