marketing Mcqs
301. A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?
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A. environmental weakness

B. environmental threat

C. environmental strength

D. environmental opportunity

302. The floor of the products price is set with the help of __________?
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A. supply

B. cost

C. demand

D. discount and allowance

303. The service outputs produced by the customers are ________?
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A. spatial convenience

B. all of the above

C. lot size

D. waiting and delivery time

304. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
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A. Zero-level channel

B. Two-level channel

C. one-level channel

D. Three-level channel

305. The reduction of price awarded to the customers who pay their bills promptly is classified as ________?
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A. quantity discount

B. descriptive discount

C. non-functional discount

D. discount
306. The Companys core business process includes __________?
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A. market sensing process

B. CRM process

C. all of the above

D. customer acquisition process

307. The planning of target market and value proposition of firm is the part of ___________?
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A. market opportunities

B. firms financial plan

C. strategic marketing plan

D. tactical marketing plan

308. The consumers who remain loyal to two or three brands are classified as _______?
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A. switchers

B. split loyal

C. hard-core loyal

D. shifting loyal

309. The strategy based on the intermediaries involve in marketing channels do not include ___________?
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A. intensive distribution

B. descriptive distribution

C. exclusive distribution

D. selective distribution

310. Services provided by marketing channels to their customer in a collective way is classified as _____________?
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A. location integration

B. functional integration

C. product integration

D. channel integration
311. The young and impulsive people who seek excitement and variety can be the best __________?
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A. experiences

B. innovators

C. non-achievers

D. non-innovators

312. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
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A. believers

B. non-strivers

C. non-believers

D. strivers

313. According to loyalty status, the marketers divide brand loyalty into groups do not include ___________?
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A. split loyal

B. non-switchers

C. hard-core loyal

D. shifting loyal

314. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
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A. Second degree

B. Third degree

C. Fourth degree

D. First degree

315. The act of specific performance offered by one party to another and tangible in nature is classified as __________?
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A. product

B. co-branding

C. None of the above

D. service
316. The system includes all the experiences while using the market offering is classified as ________?
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A. value delivery system

B. product proposition

C. distinctive proposition

D. customer proposition

317. The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
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A. cash rebates

B. loss leader pricing

C. special event pricing

D. special customer pricing

318. The approving of orders, shipping of goods on time and payment of collection is the part of _________?
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A. the fulfill management process

B. customer relationship management

C. customer acquisition process

D. corporate goals

319. Most of the time, the companys specialized departments handle the ___________?
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A. supplying activities

B. support activities

C. financial activities

D. primary activities

320. The hospitals, loan agencies, postal services and schools are examples of the services of __________?
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A. private non-profit sector

B. government sector

C. business sector

D. manufacturing sector

321. The process of defining customer focuses on selling a product to existing market is called _________?
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A. strategic market definition

B. business analysis definition

C. target market definition

D. financial market definition

322. The operations, sales and services are the part of firms value chain _________?
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A. marketing activities

B. raw materials

C. financial activities

D. primary activities
323. The individual marketing is also called ________?
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A. customized marketing

B. segments of one

C. one to one marketing

D. all of the above
324. The plausible representation of possible future based on assumptions is called __________?
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A. segmentation analysis

B. targeted factors

C. market analysis

D. scenario analysis
325. If the demand for the product does not change with the small change in price then the demand is said to be ________?
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A. inelastic

B. interactive

C. elastic

D. augmented

326. Considering the categories of services mix, the air travel with eatable is classified as _________?
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A. pure tangible goods

B. major service with minor goods

C. pure services

D. tangible goods with accompanying services

327. The distribution strategy which leads to limited number of intermediaries is classified as
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A. selective distribution

B. intensive distribution

C. descriptive distribution

D. exclusive distribution
328. Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
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A. push strategy

B. pull strategy

C. bundle strategy

D. both A and B
329. The people, who favors stylish products and have limited income are classified as _________?
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A. believers

B. non-believers

C. strivers

D. non-strivers

330. According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
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A. reliability

B. empathy

C. responsiveness

D. assurance

331. To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?
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A. supply side

B. complementary side

C. descriptive side

D. demand side

332. The strategies such as diversification, penetration and market development are the part of __________?
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A. intensive growth

B. integrative growth

C. disintegrative growth

D. extensive growth

333. The role of people in buying decision consists of ___________?
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A. influencer and initiator

B. buyer and user

C. all of the above

D. decider

334. The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
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A. individual empowerment

B. customization

C. customized marketing

D. mass customization

335. The legal staff, computer operators and accountants are the examples of services of __________?
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A. manufacturing sector

B. business sector

C. government sector

D. private non-profit sector

336. The conditions of sales, price policies and territorial rights are all considered as the elements of __________?
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A. shoppers-relations mix

B. jobbers-relations mix

C. trade-relations mix

D. spatial-relations mix

337. The group of people who are self-sufficient and down-to-earth are considered as _________?
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A. non-makers

B. non-destroyers

C. destroyers

D. makers
338. The example of vertical channel conflict between intermediary channels is
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A. conflict between two retailers

B. conflict between wholesaler and retailer

C. conflict between more than two sales agents

D. conflict between two suppliers

339. The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?
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A. monopolistic industry

B. every day competitive industry

C. pure competition industry

D. oligopolistic industry
340. The people who seek products with functional or practical purposes are considered as _________?
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A. makers

B. destroyers

C. non-destroyers

D. non-makers

341. The pricing technique according to which sellers charge high prices every day and offer low prices on temporary basis is classified as __________?
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A. value pricing

B. high low pricing

C. perceived pricing

D. everyday low pricing
342. The set of interdependent channels that participate in the process of availability of product is classified as __________?
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A. quotation channels

B. marketing channels

C. over demand channels

D. functional channels

343. The form of countertrade in which buyers and sellers exchange goods without involving any third party is classified as _________?
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A. buy back arrangement

B. barter

C. offset

D. compensation deal

344. On The Christmas and Easter, lower prices pricing techniques are classified as _______?
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A. special event pricing

B. special customer pricing

C. loss leader pricing

D. cash rebates

345. In the value creation, choosing the value phase includes _________?
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A. positioning

B. targeting

C. segmentation

D. all of the above
346. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
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A. markup costing

B. markup pricing

C. target return pricing

D. target return costing

347. The list of companys major strategic alliances do not include _________?
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A. product alliance

B. promotional alliance

C. financial alliances

D. pricing collaborations

348. The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
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A. break-even pricing

B. target profit pricing

C. perceived value pricing

D. target return pricing

349. When two companies join hands to market new or complementary products, it is best classified as __________?
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A. service alliance

B. product alliance

C. market collaborations

D. logistic alliances

350. The organizational levels in a Company are ___________?
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A. Three

B. Five

C. Two

D. Four