marketing MCQs – Page 7

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

121. In hypercompetitive economy, a company can win only by tuning the ____________?
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A. managing the superior value

B. providing superior value

C. all of the above

D. communicating value

122. The rental car services and hotels sometime offer mutual discount is an example of ___________?
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A. room service alliances

B. pricing collaborations

C. transport alliances

D. special discounts

123. The price discrimination in which same market offers its priced at two different levels, on the basis of consumer perception is classified as ________?
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A. image pricing

B. product-form pricing

C. channel pricing

D. customer segment pricing

124. The consumers who buy branded products are classified as _________?
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A. non-switchers

B. shifting loyal

C. switchers

D. non-shifting loyal

125. The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
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A. everyday low pricing

B. value pricing

C. perceived pricing

D. high low pricing

126. The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?
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A. seasonal discount

B. equalizing discount

C. oligopolistic discount

D. offset discount

127. An instrument for directing and coordinating the whole market effort is called as __________?
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A. marketing plan

B. corporate plan

C. business plan

D. financial plan

128. The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
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A. hybrid network

B. value network

C. predatory network

D. functional network

129. The techniques involved in promotional pricing are ________?
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A. all of the above

B. cash rebates

C. low interest pricing

D. loss leader pricing

130. The characteristics of services include __________?
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A. all of the above

B. variability and inseparability

C. perishability

D. intangibility

131. The potential and attractive target market are classified as __________?
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A. non-enthusiast

B. overwhelmed

C. traditionalist

D. savvy shoppers

132. The set of services expected by the customers are classified as ___________?
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A. primary service package

B. descriptive service package

C. interactive service package

D. secondary service package

133. The group of people with traditional values and like to buy brands they have already heard is classified as _________?
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A. non-traditionalist

B. non-enthusiast

C. enthusiast

D. traditionalist

134. The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
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A. business sector

B. private non-profit sector

C. manufacturing sector

D. government sector

135. If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?
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A. $28.75

B. $25.75

C. $30.75

D. $33.75

136. The marketing done by motivating and training of employees for differential customer services is classified as ___________?
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A. external marketing

B. internal marketing

C. interactive marketing

D. descriptive marketing

137. The levels involve in marketing plan are __________?
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A. strategic level

B. tactical level

C. organizational level

D. both A and B

138. The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
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A. external marketing

B. interactive marketing

C. descriptive marketing

D. internal marketing

139. The core competency does not consider _________?
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A. easy imitation

B. perceived benefits

C. source of competitive advantage

D. variety of markets

140. A written document that summarizes the marketing objectives and how to achieve them is called __________?
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A. marketing plan

B. marketing objective

C. strategic plan

D. corporate plan

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