marketing MCQs – Page 6

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
101. In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
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A. facilitators

B. terminators

C. agents

D. merchants

102. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
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A. down-market stretch

B. left-market stretch

C. Two-way stretch

D. up-market stretch

103. The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
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A. uncontrollable returns

B. capital returns

C. differential returns

D. controllable returns
104. The long lasting products that facilitate the development of the finished product is classified as ___________?
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A. capital items

B. farm items

C. heterogeneous items

D. natural items

105. The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
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A. emergency items

B. equipment

C. operating supplies

D. repair items

106. The level at which the primary characteristics of products are operated is classified as __________?
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A. performance quality

B. conformance quality

C. durability

D. reliability

107. The manufacturer of physical products require channels that are ___________?
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A. all of the above

B. delivery channels

C. sales channel

D. service channels

108. The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as _________?
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A. Australian auctions

B. Dutch auctions

C. English auctions

D. equalizing-bid auctions

109. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
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A. differentiated marketing

B. undifferentiated marketing

C. mass marketing

D. both A and C
110. The assessment of growth opportunities is the part of ____________?
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A. financial planning

B. tactical planning

C. corporate planning

D. strategic planning

111. The effective segmentation criteria does not include _________?
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A. accessible and substantial

B. loyalty and switching patterns

C. actionable and differential

D. measureable

112. The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
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A. offset

B. buy back arrangement

C. barter

D. compensation deal
113. The consumers primary motivation does not include _________?
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A. ideals

B. achievement

C. leadership

D. self-expression

114. The planning of marketing tactics, merchandising and customer services is the part of ___________?
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A. strategic marketing plan

B. tactical marketing plan

C. market opportunities

D. firms financial plan

115. The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
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A. threat of rivalry

B. threat of substitute products

C. threat of new entrants

D. opportunity to alliance
116. The low prices of shoes for marathon participating athletes is an example of __________?
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A. special event pricing

B. special customer pricing

C. loss leader pricing

D. cash rebates

117. The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
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A. predatory pricing

B. augmented pricing

C. descriptive pricing

D. non-predatory pricing

118. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
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A. total customer benefit

B. total customer cost

C. total economic cost

D. total functional cost

119. The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
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A. non-motivators

B. motivators

C. thinkers

D. non-thinkers

120. The passive people who are very concerned about their favorite brands are considered as _________?
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A. non-survivors

B. makers

C. destroyers

D. survivors