A. rightward direction

C. leftward direction

D. forward direction

B. corporate level

C. business level

D. decision level

A. markup demand

B. markup price

C. markup cost

A. planning at decision level

C. planning at corporate level

D. planning at business level

A. target return cost

B. target return price

D. unit cost

A. internal environment

B. product environment

D. market environment

B. Six support activities

C. Seven support activates

D. Five support activities

A. shallow-pockets traps

B. low-quality traps

D. price-war traps

A. downward

C. rightward

D. leftward

A. non-thinkers

B. non-motivators

C. motivators

B. marketing mix

C. acid test segments

D. segment positioning

A. logistic alliances

B. pricing collaborations

C. service alliance

A. break-even pricing

C. perceived value pricing

D. target return pricing

B. price rebates

C. price leadership

D. price functionality

A. believers

B. survivors

C. makers

D. thinkers

A. customer segment pricing

C. channel pricing

D. product-form pricing

B. 7333

C. 6333

D. 4333

B. channel trade release

C. channel ordination

D. channel distributive rights

A. variable costs

B. quality costs

C. augmented costs

A. empathy services

B. value-augmenting services

C. assurance services

A. new products for new markets

C. new products in new market

D. current products in new market

A. providing the value

C. communicating the value

D. choosing the value

B. new products in new market

C. new products in current markets

D. current product in current market

B. costly customization

C. individuals

D. custom group

A. fixed costs

B. augmented costs

C. total costs

A. major service with minor goods

B. tangible goods with accompanying services

C. pure services

A. image pricing

B. channel pricing

C. product form pricing

A. value pricing

B. perceived pricing

C. high low pricing

A. making the superior product

B. choosing the value

C. providing the value

A. service alliances

C. logistic alliances

D. product alliance

B. descriptive marketing

C. external marketing

D. internal marketing

A. shopper size

B. jobber size

D. spatial size

A. major service with minor goods

B. pure services

D. pure tangible goods

B. channel pricing

C. emergency pricing

D. season pricing

A. weaknesses

B. strengths

D. loyalty

A. price policy

C. territorial rights

D. distribution policy

A. market penetration pricing

B. push pricing strategy

D. quality leadership pricing

A. similar segments

B. micro segment

C. niche segments

A. individual marketing

B. niche marketing

C. profitability marketing

A. designer apparels

B. real estate

C. heavy machinery

A. terminators

B. agents

C. facilitators

A. competitors brands

B. loyalty

C. weaknesses

A. $85

C. $15

D. $165

B. the new-offering process

C. the strategic management process

D. customer relationship management

A. complementary pricing

B. non-peak pricing

C. reservation pricing

A. price based accounting

C. turnover based accounting

D. cost based accounting

B. responsiveness

C. reliability and empathy

D. assurance and tangibles

A. single product concentration

B. mass customization

D. market specialization

A. technology development

C. procurement

D. infrastructure of firm

B. seasonal discount

C. offset discount

D. equalizing discount