marketing MCQs – Page 5

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
81. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
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A. down-market stretch

B. Two-way stretch

C. left-market stretch

D. up-market stretch

82. The examples of natural products include ___________?
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A. fruits and vegetables

B. wheat and livestock

C. iron ore and lumber

D. cotton and jute

83. The groups in which industrial goods can be classified are __________?
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A. business supply or service

B. capital items

C. all of the above

D. materials and parts

84. The co-branding is also known as ____________?
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A. dual branding

B. brand building

C. pure branding

D. both A and B
85. In the supply chain view, the destination point of the company is _____________?
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A. escalator

B. broker firms

C. sales agents

D. markets
86. The fundamental level of customers value hierarchy is ___________?
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A. no durable goods

B. core benefit

C. durable goods

D. basic product

87. The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
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A. homogeneous goods

B. staples

C. impulse goods

D. emergency goods
88. The ways in which a company can do the product line stretching are _________?
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A. down-market stretch

B. all of the above

C. up-market stretch

D. Two-way stretch

89. The products can be differentiated on the basis of __________?
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A. reliability and repair-ability

B. conformance and performance quality

C. durability and style

D. all of the above
90. The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
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A. exclusive distribution

B. descriptive distribution

C. selective distribution

D. intensive distribution
91. The system states the way, which users use the products and its related services is classified as __________?
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A. product classification system

B. customer value system

C. product differentiation system

D. consumption system
92. The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
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A. width of product mix

B. consistency of product mix

C. length of product mix

D. depth of product mix

93. The factors that can help in differentiation of services include _________?
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A. all of the above

B. ordering ease

C. customer training and consultation

D. delivery and installation

94. The particular set of marketing channels employed by company is classified as _________?
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A. predatory channel system

B. quotation channel system

C. marketing channel system

D. discount channel system

95. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
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A. 30

B. 24

C. 4

D. 6

96. The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
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A. product assortment

B. product mix

C. product system

D. both A and B
97. The total number of product items included in the product mix is classified as ______
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A. width of product mix

B. depth of product mix

C. consistency of product mix

D. length of product mix
98. The examples of durable goods are __________?
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A. heterogeneous goods

B. legal advisors

C. machine tools and refrigerators

D. shampoos and soaps

99. The capital items include _____________?
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A. operating supplies

B. equipment and installations

C. maintenance and repair items

D. component parts and materials

100. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
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A. ingredient branding

B. mix branding

C. optional branding

D. line fill branding