A. fourth-degree discrimination

B. first-degree price discrimination

C. third-degree discrimination

A. cost of responsiveness

B. purchase cycle cost

C. assurance cost

A. marketing activities

B. financial activities

D. raw material activities

B. second-degree price discrimination

C. first-degree price discrimination

D. fourth-degree discrimination

A. slower moving items

B. specialty items

C. demand inelastic items

A. descending bids auction

C. equalizing-bid auctions

D. ascending bids auctions

A. augmented

B. inelastic

C. interactive

B. $25.50

C. $22.50

D. $30.00

A. solution based segmentation

B. need based segmentation

D. segment identification

B. division level

C. business unit

D. decision level

B. choosing the value

C. communicating the value

D. making the value

B. jobber convenience

C. lot convenience

D. interactive convenience

A. hybrid resource planning

B. predatory resource planning

D. functional resource planning

A. reduction of discounts

C. delayed quotation pricing

D. unbundling

A. business environment

B. analytical environment

D. departmental culture

B. $340,000

C. $16,000

D. $18,000

A. sealed trade

B. ascending trade

D. descending trade

A. retailers base

B. distributors base

D. marketers base

A. making the superior product

B. communicating the value

C. providing the value

A. None of above

B. One buyer, many sellers

D. many sellers, many buyers

A. shallow channels

B. escalator channel

C. predatory channels

A. company touch point

B. retailers touch point

C. relationship touch point

B. the horizontal dimension

C. the stretch dimension

D. the strength dimension

A. cross functional teams

B. business workflow

D. various department strategies

A. trade-off allowances

B. trade-in allowances

C. seasonal allowances

A. fixed costs

B. discounted costs

C. variable costs

A. independent warehouses

C. retailers and wholesalers

D. transportation companies

A. new products for new markets

B. current product in current market

D. new products in new market

A. Seven primary activities

C. Six primary activities

D. Four primary activities

A. decision level

B. corporate level

D. division level

A. believers

B. non-strivers

D. non-believers

A. goal achievement

B. quantitative objective

C. goal hierarchy

A. many sellers, many buyers

C. one buyer, one seller

D. One seller, many buyers

A. intensive distribution

C. descriptive distribution

D. exclusive distribution

B. individual marketing

C. niche marketing

D. mass marketing

B. unit cost

C. markup cost

D. markup demand

A. strivers

B. non-believers

D. non-strivers

A. non-innovators

B. non-achievers

C. innovators

A. supply side

B. complementary side

C. descriptive side

A. market skimming pricing

B. quality leadership pricing

D. push pricing strategy

A. innovators

B. non-innovators

D. non-achievers

A. determining specific features

B. determining product price

C. determining product inventory

B. shallow-pockets trap

C. fragile-market-share trap

D. price-war traps

B. supply

C. discount and allowance

D. cost

A. mass customization

B. individual empowerment

D. customaries

A. the strength dimension

C. the stretch dimension

D. the vertical dimension

A. mass customization

B. market specialization

D. single product concentration

A. mass customization

B. product specialization

D. single product concentration

A. service ? quality shoppers

B. affinity customers

C. interactive customers

A. price ? value customers

B. interactive customers

C. service ? quality shoppers