marketing MCQs – Page 4

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

61. All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
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A. conditions of sale

B. intensive policy

C. territorial rights of producers

D. territorial rights of distributors

62. The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
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A. guarantees

B. labeling

C. packaging

D. warranties

63. The number of variants of each product offers in a line is classified as ___________?
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A. width of product mix

B. depth of product mix

C. consistency of product mix

D. length of product mix

64. The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
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A. service quality shoppers

B. price value customers

C. interactive customers

D. affinity customers

65. The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
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A. Two-part bundle pricing

B. mix bundling pricing

C. optional-feature pricing

D. pure bundling pricing

66. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
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A. product line

B. product family

C. product class

D. need family

67. The total features of the product functions, looks and features is classified as ___________?
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A. design

B. uncontrollable returns

C. controllable returns

D. differential returns

68. The concept which states all the activities for making the product operational on planned location is classified as ___________?
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A. product controllable return

B. installation

C. product uncontrollable return

D. product maintenance

69. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
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A. line depth

B. line stretching

C. line consistency

D. line filling

70. The example of horizontal channel conflict between intermediary channels is ________?
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A. conflict between supplier and producer

B. conflict between wholesaler and retailer

C. conflict between two retailers

D. conflict between retailer and end user

71. The measure of expected life of any product under stressful conditions is classified as ________?
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A. performance quality

B. durability

C. conformance quality

D. reliability

72. The shopping goods that differs on the basis of services and features rather than price are classified as __________?
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A. homogeneous shopping goods

B. heterogeneous shopping goods

C. impulse shopping goods

D. emergency shopping goods

73. The types of conflict that can occur in marketing channels of a product does not include _________?
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A. sealed channel conflict

B. multi-channel conflict

C. vertical channel conflict

D. horizontal channel conflict

74. The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
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A. one-level channel

B. Zero-level channel

C. Three-level channel

D. Two-level channel

75. The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?
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A. brokers

B. shoppers

C. market stoppers

D. jobbers

76. The examples of non-durable goods are _________?
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A. shampoos and soaps

B. heterogeneous goods

C. machine tools and refrigerators

D. legal advisors

77. In the product hierarchy, the product variant or item is classified as __________?
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A. class and line type

B. stock keeping unit

C. stock type

D. need family type

78. The concept which refers how much the process of order placement is easy is classified as __________?
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A. delivery

B. customer training

C. ordering ease

D. customer consulting

79. The ways in which channel alternatives differ from each other are __________?
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A. all of the above

B. types of intermediaries

C. responsibilities of channel members

D. number of intermediaries

80. In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
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A. One-level channel

B. Three-level channel

C. Two-level channel

D. Zero-level channel

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