marketing MCQs – Page 3

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
41. The pricing technique uses by companies for the products having optional services and features is classified as _________?
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A. optional-feature pricing

B. by-product pricing

C. product line pricing

D. Two-part pricing

42. According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
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A. basic product

B. augmented products

C. potential product

D. expected products

43. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
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A. shallow strategy

B. bundle strategy

C. push strategy

D. pull strategy
44. The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
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A. conformance quality

B. durability

C. reliability

D. performance quality

45. The conflict that can occur between two channels which operate at same level is classified as __________?
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A. horizontal channel conflict

B. sealed channel conflict

C. vertical channel conflict

D. multi-channel conflict

46. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
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A. product line consistency

B. product line length

C. product line depth

D. product line width

47. The example of products include ________?
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A. information and ideas

B. experiences and events

C. all of the above

D. properties and organizations

48. The two ways in which a Company lengthens its carrying product line are __________?
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A. line widening

B. line consistency and depth

C. average widening

D. line filling and stretching
49. The major categories of raw materials are included in ___________?
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A. installations and equipment

B. farm and natural products

C. component parts

D. component materials

50. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
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A. Three-level channel

B. Zero-level channel

C. Two-level channel

D. One-level channel

51. The channel system of company sells its products directly to its customers is classified as
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A. functional channels

B. indirect marketing channel

C. direct marketing channel

D. descriptive channels

52. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
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A. need family

B. product class

C. product line

D. product family

53. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
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A. horizontal channel conflict

B. vertical channel conflict

C. sealed channel conflict

D. multi-channel conflict
54. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
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A. average width of product mix

B. consistency of product mix

C. average depth of product mix

D. average length of product mix
55. The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
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A. non-durable goods

B. augmented goods

C. services

D. durable goods
56. The goods that are frequently and immediately bought by consumers are classified as ___________?
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A. convenience goods

B. unsought goods

C. shopping goods

D. specialty goods

57. The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
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A. impulse goods

B. staples

C. homogeneous goods

D. emergency goods

58. The pricing technique used by sellers while selling individual products in bundles is _______?
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A. pure bundling pricing

B. optional-feature pricing

C. pure bundling pricing

D. mixed bundling pricing
59. The emergency, goods and impulse goods are the types of __________?
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A. unsought goods

B. specialty goods

C. shopping goods

D. convenience goods
60. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
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A. down-market stretch

B. Two-way stretch

C. left-market stretch

D. up-market stretch