marketing Mcqs
101. In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
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A. facilitators

B. terminators

C. agents

D. merchants

102. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
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A. down-market stretch

B. left-market stretch

C. Two-way stretch

D. up-market stretch

103. The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
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A. uncontrollable returns

B. capital returns

C. differential returns

D. controllable returns
104. The long lasting products that facilitate the development of the finished product is classified as ___________?
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A. capital items

B. farm items

C. heterogeneous items

D. natural items

105. The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
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A. emergency items

B. equipment

C. operating supplies

D. repair items

106. The level at which the primary characteristics of products are operated is classified as __________?
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A. performance quality

B. conformance quality

C. durability

D. reliability

107. The manufacturer of physical products require channels that are ___________?
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A. all of the above

B. delivery channels

C. sales channel

D. service channels

108. The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as _________?
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A. Australian auctions

B. Dutch auctions

C. English auctions

D. equalizing-bid auctions

109. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
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A. differentiated marketing

B. undifferentiated marketing

C. mass marketing

D. both A and C
110. The assessment of growth opportunities is the part of ____________?
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A. financial planning

B. tactical planning

C. corporate planning

D. strategic planning

111. The effective segmentation criteria does not include _________?
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A. accessible and substantial

B. loyalty and switching patterns

C. actionable and differential

D. measureable

112. The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
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A. offset

B. buy back arrangement

C. barter

D. compensation deal
113. The consumers primary motivation does not include _________?
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A. ideals

B. achievement

C. leadership

D. self-expression

114. The planning of marketing tactics, merchandising and customer services is the part of ___________?
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A. strategic marketing plan

B. tactical marketing plan

C. market opportunities

D. firms financial plan

115. The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
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A. threat of rivalry

B. threat of substitute products

C. threat of new entrants

D. opportunity to alliance
116. The low prices of shoes for marathon participating athletes is an example of __________?
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A. special event pricing

B. special customer pricing

C. loss leader pricing

D. cash rebates

117. The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
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A. predatory pricing

B. augmented pricing

C. descriptive pricing

D. non-predatory pricing

118. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
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A. total customer benefit

B. total customer cost

C. total economic cost

D. total functional cost

119. The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
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A. non-motivators

B. motivators

C. thinkers

D. non-thinkers

120. The passive people who are very concerned about their favorite brands are considered as _________?
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A. non-survivors

B. makers

C. destroyers

D. survivors
121. In hypercompetitive economy, a company can win only by tuning the ____________?
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A. managing the superior value

B. providing superior value

C. all of the above

D. communicating value

122. The rental car services and hotels sometime offer mutual discount is an example of ___________?
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A. room service alliances

B. pricing collaborations

C. transport alliances

D. special discounts

123. The price discrimination in which same market offers its priced at two different levels, on the basis of consumer perception is classified as ________?
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A. image pricing

B. product-form pricing

C. channel pricing

D. customer segment pricing

124. The consumers who buy branded products are classified as _________?
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A. non-switchers

B. shifting loyal

C. switchers

D. non-shifting loyal

125. The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
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A. everyday low pricing

B. value pricing

C. perceived pricing

D. high low pricing

126. The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?
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A. seasonal discount

B. equalizing discount

C. oligopolistic discount

D. offset discount

127. An instrument for directing and coordinating the whole market effort is called as __________?
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A. marketing plan

B. corporate plan

C. business plan

D. financial plan

128. The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
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A. hybrid network

B. value network

C. predatory network

D. functional network

129. The techniques involved in promotional pricing are ________?
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A. all of the above

B. cash rebates

C. low interest pricing

D. loss leader pricing

130. The characteristics of services include __________?
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A. all of the above

B. variability and inseparability

C. perishability

D. intangibility

131. The potential and attractive target market are classified as __________?
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A. non-enthusiast

B. overwhelmed

C. traditionalist

D. savvy shoppers

132. The set of services expected by the customers are classified as ___________?
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A. primary service package

B. descriptive service package

C. interactive service package

D. secondary service package

133. The group of people with traditional values and like to buy brands they have already heard is classified as _________?
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A. non-traditionalist

B. non-enthusiast

C. enthusiast

D. traditionalist
134. The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
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A. business sector

B. private non-profit sector

C. manufacturing sector

D. government sector

135. If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?
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A. $28.75

B. $25.75

C. $30.75

D. $33.75

136. The marketing done by motivating and training of employees for differential customer services is classified as ___________?
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A. external marketing

B. internal marketing

C. interactive marketing

D. descriptive marketing

137. The levels involve in marketing plan are __________?
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A. strategic level

B. tactical level

C. organizational level

D. both A and B
138. The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
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A. external marketing

B. interactive marketing

C. descriptive marketing

D. internal marketing

139. The core competency does not consider _________?
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A. easy imitation

B. perceived benefits

C. source of competitive advantage

D. variety of markets

140. A written document that summarizes the marketing objectives and how to achieve them is called __________?
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A. marketing plan

B. marketing objective

C. strategic plan

D. corporate plan

141. According to VALS framework, the consumers dimension groups having high resources do not include _________?
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A. achievers

B. innovators

C. strivers

D. thinkers

142. The structure, policies and corporate culture to change business environment are called __________?
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A. diversified market

B. organization

C. conglomerate

D. company

143. The design strategy of business includes ___________?
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A. sourcing strategy

B. marketing strategy

C. all of the above

D. technology strategy

144. If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
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A. $36.25

B. $40.25

C. $32.25

D. $45.25

145. The process of creating Value Proposition is considered as __________?
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A. acid test segments

B. marketing mix

C. segment profitability

D. segment positioning
146. The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
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A. search qualities

B. minor qualities

C. credence qualities

D. experience qualities

147. According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?
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A. empathy

B. responsiveness

C. reliability

D. assurance

148. The churches, museums and charities are examples of the services of _________?
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A. government sector

B. business sector

C. private non-profit sector

D. manufacturing sector

149. The value creation process and value delivery sequence can be divided into ___________?
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A. Four phases

B. Three phases

C. Six phases

D. Five phases

150. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
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A. push strategy

B. shallow strategy

C. bundle strategy

D. pull strategy