marketing MCQs – Page 32

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

621. The business buyers convert all the benefits and costs into___________?
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A. corporate terms

B. monetary terms

C. approving terms

D. influencing terms

622. The process of where, when and how information gets into persons memory is called ___________?
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A. memory revival

B. memory retrieval

C. memory decoding

D. memory encoding

623. The type of contract in which single supplier provides the buyer with all the requirements is classified as________?
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A. system selling

B. systems contracting

C. management supplies

D. systems buying

624. The information is acquired from examining, handling and usage of the product is classified as__________?
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A. experimental sources

B. commercial sources

C. personal sources

D. public sources

625. When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
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A. expectancy cue

B. value cue

C. peripheral route

D. central route

626. The market consists of a set of consumers having income, access and interest in a product is called ____________?
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A. penetrated market

B. target market

C. available market

D. potential market

627. The convenient products and services are mostly served to the customers who are_____________?
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A. geographically constrained

B. time constrained

C. money constrained

D. both B and C

628. The sales information systems and customer data bases are the part of companys ____________?
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A. external record

B. private record

C. internal record

D. public record

629. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
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A. need based model

B. want based model

C. expectancy value model

D. belief based model

630. The calculation of area market potential includes the methods which are ____________?
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A. market-buildup method

B. multiple-factor index method

C. chain-ratio method

D. both A and B

631. The process of allowing flexibility for unanticipated events is classified as__________?
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A. adoption

B. adaptation

C. adaption

D. communication

632. The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?
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A. market demand

B. share potential

C. product potential

D. market potential

633. An unlimited and permanent repository of useful information is classified as________?
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A. motivational memory

B. temporary memory

C. long term memory

D. short term memory

634. The increase in business legislation and special interest groups is classified as __________?
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A. technology trends

B. social trends

C. political-legal environment

D. socio-techno environment

635. The perceptual process in which customers remember good points about brand as compared to competing brand is___________?
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A. selective attention

B. selective shopping

C. selective noticing

D. selective retention

636. The persons sociability, adaptability and defensiveness are best classified in_________?
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A. self-goals

B. self-values

C. self-motivation

D. personality

637. The persuasion route based on customer rational consideration and buying diligence is explained in_________?
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A. central cues

B. peripheral route

C. central route

D. value cues

638. In industry, market is affected by marketing expenditures of companies is called ___________?
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A. no expansible market

B. expansible market

C. expanding expenditure

D. limited expenditure

639. The product failure that cause opportunity cost of finding other market offering is classified as_________?
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A. cost risk

B. availability risk

C. time risk

D. choice risk

640. The estimated share of market in the reference of companys product is called __________?
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A. minimum demand

B. potential demand

C. company demand

D. estimated demand

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