marketing Mcqs
1551. The second step in new product development is?
comments icon0

A. product development

B. idea screening

C. business screening

D. idea generation

1552. Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
comments icon0

A. economic factors

B. cultural factors

C. geographic location

D. political and legal factors
1553. The strategic business unit with low market share and high market growth is considered as?
comments icon0

A. Dogs

B. Cash Cows

C. Stars

D. Question marks
1554. The adopter group who is the suspicious of change is classified as?
comments icon0

A. early majority

B. laggard

C. late majority

D. early adopter

1555. The way the consumers feel or perceive towards an actual product or potential market offering is called?
comments icon0

A. product idea

B. sales concept

C. customer management

D. product image
1556. The Macro environment includes?
comments icon0

A. Demographic factors

B. Technological factors

C. The suppliers

D. Both a and b
1557. If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is?
comments icon0

A. $600,000

B. $400,000

C. $500,000

D. $300,000
1558. The division of market on the basis of separate needs and behaviors is called?
comments icon0
A. market segmentation

B. differentiation

C. positioning

D. targeting

1559. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
comments icon0

A. outbound promotion

B. organizational promotion

C. inbound promotion

D. consumer promotions
1560. The generation born following baby boomers is known as?
comments icon0
A. generation X

B. generation Y

C. Both a and b

D. none of above

1561. A companys microenvironment, the general publics consists of?
comments icon0

A. stockholders

B. minority groups

C. public image

D. Community organizations

1562. The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
comments icon0

A. value based pricing

B. ceiling based pricing

C. discount based pricing

D. cost based pricing
1563. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
comments icon0
A. standardized global marketing

B. straight product marketing

C. adapted global marketing

D. product adaptation marketing

1564. The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
comments icon0

A. outbound social networks

B. online social networks

C. inbound social networks

D. offline social networks

1565. The second step in marketing research process is?
comments icon0

A. implement research plan

B. develop research plan

C. define research objectives

D. none of above

1566. The suitable example of The Selling Concept is?
comments icon0

A. Southwest Airlines

B. Lenovo

C. Insurance or blood donations

D. Bottled water industry

1567. The ads affecting consumers subconscious minds are classified as?
comments icon0

A. online advertising

B. subliminal advertising

C. luminal advertising

D. both b and c

1568. The companies that targets market very narrowly is called?
comments icon0
A. micromarketing

B. segmented marketing

C. mass marketing

D. niche marketing

1569. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
comments icon0

A. channel designing stages

B. buyer readiness stage

C. channeling stages

D. strategic stages

1570. The forth step in personal selling process after completion of step consisting of approach is to?
comments icon0

A. closing

B. prospecting and qualifying

C. follow up

D. present and demonstrate
1571. The procedure in marketing which consists of enlisting opinion leaders as brand ambassadors is called?
comments icon0

A. online marketing

B. none of the above

C. Leading marketing

D. buzz marketing
1572. In social class grouping, the white and blue collar workers with average pay can be classified as?
comments icon0

A. upper middles

B. upper uppers

C. middle class

D. working class

1573. The market which is segmented on the basis of usage rate of product such as light, medium and heavy users of the products is considered as?
comments icon0

A. demographic segmentation

B. geographic segmentation

C. behavioral segmentation

D. psychographic segmentation

1574. The needs of customers are triggered by?
comments icon0

A. internal stimuli

B. external stimuli

C. both a and b

D. none of above

1575. The product strategy according to which product is marketed without any change in foreign market is classified as?
comments icon0

A. communication adaptation

B. product invention

C. product adaptation

D. straight product extension
1576. The market which is segmented on the basis of readiness stage is best classified as?
comments icon0

A. geographic segmentation

B. psychographic segmentation

C. demographic segmentation

D. behavioral segmentation
1577. The mental process in which customer ends up as buyer of a new product is called?
comments icon0

A. cognitive dissonance

B. adoption process

C. pre purchase behavior

D. post-purchase behavior

1578. The demand of business buyers is derived from?
comments icon0

A. production controller

B. final consumer demand

C. raw materials suppliers

D. logistic managers

1579. The third step in new product development is?
comments icon0

A. product screening

B. systematic screening

C. concept development and testing

D. business screening

1580. The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
comments icon0

A. derived demand

B. business buying process

C. cognitive dissonance

D. business buyer behavior

1581. The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?
comments icon0
A. direct mail marketing

B. premium marketing

C. catalog marketing

D. kiosk marketing

1582. The social class who rely on relatives for assistance in trouble times and economic support considered as?
comments icon0
A. working class

B. upper uppers

C. middle class

D. upper middles

1583. In macro environment, the pressure groups and government agencies are part of?
comments icon0

A. the demographic environment

B. the economic environment

C. the political environment

D. the cultural environment

1584. The demand which is not affected by price changes in short term is?
comments icon0

A. unrealistic demand

B. inelastic demand

C. elastic demand

D. realistic demand

1585. The ads affecting consumers subconscious minds are classified as?
comments icon0

A. online advertising

B. subliminal advertising

C. luminal advertising

D. both b and c

1586. The customers in growth stage of life cycle of products are classified as?
comments icon0
A. early adopters

B. middle majority customers

C. laggards

D. innovators

1587. The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
comments icon0
A. online advertising

B. inbound advertising

C. buzz advertising

D. outbound advertising

1588. According to real-win-worth doing proposition, company analysis about competitive advantage is part of?
comments icon0
A. win

B. less worthy

C. worth doing

D. real

1589. The Coca-Colas Good Morning campaign promotes consumption of soft drink in morning is an example of?
comments icon0

A. income segmentation

B. psychographic segmentation

C. behavioral segmentation

D. geographic segmentation

1590. The pricing strategy in which the company determines price it will make the targeted return is classified as?
comments icon0

A. learning pricing

B. target return pricing

C. marginal pricing

D. markup return pricing

1591. The strategy which does not after the large market to capture smaller share is called?
comments icon0

A. mass marketing

B. niche marketing

C. micromarketing

D. segmented marketing

1592. In the new product development process, after the analysis of business the next step to be taken is?
comments icon0
A. test marketing

B. penetration marketing

C. individual marketing

D. One channel marketing

1593. The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?
comments icon0

A. persuasion management

B. indirect sales management

C. sales force management

D. direct sales management

1594. The kind of product mix and marketing mix which appeals large number of buyers is called?
comments icon0

A. segmented marketing

B. micromarketing

C. mass marketing

D. niche marketing

1595. The PLC stage in which recently developed product is made available to customers for first time purchase is called?
comments icon0

A. market analysis stage

B. introductory stage

C. product marketing stage

D. business analysis stage

1596. The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
comments icon0
A. good value pricing

B. value added pricing

C. cost plus pricing

D. quality based pricing

1597. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
comments icon0

A. variety seeking buying behavior

B. habitual buying behavior

C. dissonance reducing buying behavior

D. complex buying behavior

1598. The market segmentation includes?
comments icon0

A. psychographic segmentation

B. demographic segmentation

C. all of above

D. geographic segmentation

1599. The large societal forces that affects organizations close factors are known as?
comments icon0

A. Market environment

B. Organizations environment

C. Macro environment

D. Microenvironment

1600. The division of market as baby boomers, Generation X and Generation Y is example of?
comments icon0

A. geographic segmentation

B. behavioral segmentation

C. demographic segmentation

D. psychographic segmentation