marketing Mcqs
1501. The firm can obtain new product by?
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A. acquisition

B. merger

C. repetition

D. new packaging of product

1502. The employees of company can also contribute in idea generation and this source can be best classified as?
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A. off shoring ideas

B. outdated ideas

C. external idea sources

D. internal idea sources
1503. The tendency to which results of innovation are communicated to others is classified as?
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A. divisibility

B. relative advantage

C. compatibility

D. communicability
1504. The cost based pricing strategy is also called?
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A. cost driven

B. customer driven

C. product driven

D. economy driven

1505. The whole sellers and retailers buying behavior is classified as?
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A. business buyer behavior

B. derived demand

C. business buying process

D. cognitive dissonance

1506. The adopter group who tries to come up with innovative ideas at higher risk is called?
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A. late majority

B. early majority

C. innovators

D. early adopters

1507. The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
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A. territorial selling

B. team selling

C. group selling

D. nominal selling

1508. In business buying process, the one who uses the product is called?
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A. buyer

B. decider and gatekeeper

C. influencer

D. user
1509. The business buying process starts with the?
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A. supplier search

B. general need description

C. problem recognition

D. product specification

1510. The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
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A. differentiated pricing

B. competitive pricing

C. value added pricing

D. quality added pricing

1511. In the communication process, the media and message are considered as?
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A. communication tools

B. communication functions

C. communication channels

D. communication parties

1512. The profits related to the new product in its introductory stage are?
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A. continuously rising

B. declining

C. negative

D. higher

1513. The marketing strategy which focuses on common characteristics of needs of consumers is called?
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A. niche marketing

B. segmented marketing

C. micromarketing

D. mass marketing
1514. The types of consumer buying behavior are?
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A. Four types

B. Five types

C. Three types

D. Two types

1515. The highly involved consumer buying behavior while perceiving significant differences between brands is called?
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A. dissonance reducing buying behavior

B. complex buoying behavior

C. habitual buying behavior

D. variety seeking buying behavior

1516. The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
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A. optional product pricing

B. by-product pricing

C. Two part pricing

D. captive product pricing

1517. The perceptions of the customer about the value of products are considered to set the?
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A. floor for prices

B. floor for cost

C. ceiling for cost

D. ceiling for prices
1518. In the product life cycle, the decline stage consists of?
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A. rapidly rising sales

B. peak sales

C. low sales

D. declining sales
1519. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
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A. mass marketing

B. micromarketing

C. segmented marketing

D. niche marketing

1520. In business markets the demand is more?
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A. elastic

B. realistic

C. inelastic

D. insignificant

1521. The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
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A. importing

B. licensing

C. exporting

D. joint venturing

1522. The classic example of economic community is?
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A. international monetary fund

B. European Union

C. all of above

D. World Bank

1523. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
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A. low high pricing

B. everyday low pricing

C. high low pricing

D. every day same pricing

1524. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
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A. niche marketing

B. segmented marketing

C. mass marketing

D. micromarketing

1525. The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
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A. communication adaptation

B. straight product extension

C. product adaptation

D. dual adaptation

1526. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
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A. need recognition

B. information search

C. evaluation of alternatives

D. both b and c

1527. The new product development proposes screening framework as?
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A. worth doing-real-win

B. real-worth doing-win

C. win-real-worth doing

D. real-win-worth doing
1528. All the individuals and units involved in purchasing process are classified as?
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A. influencers

B. buying center

C. deciders

D. gatekeepers

1529. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
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A. income segmentation

B. intermarket segmentation

C. intramarket segmentation

D. psychographic segmentation

1530. An idea for a possible product that the company will offer is classified as?
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A. product idea

B. product image

C. customer management

D. none of the above

1531. The business buying situation in which the order is placed for first time is?
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A. solutions selling

B. straight rebuy

C. modified rebuy

D. new task
1532. If customers expectations and products performance matches, the customer is?
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A. dissatisfied

B. none of above

C. satisfied

D. delighted

1533. According to management guru Peter Drucker, marketing aims to sell?
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A. Not already available

B. Unnecessary

C. Necessary

D. None of above

1534. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
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A. trade promotion

B. event promotion

C. point of purchase promotion

D. off deal promotion

1535. The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as?
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A. deception

B. virus

C. invasion of privacy

D. spam
1536. The particular communication that must be achieve within definite target audience within specific time is classified as?
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A. advertising objective

B. media decision

C. advertising evaluation

D. message decision

1537. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
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A. whole strategic view

B. whole channel view

C. whole product adaptation

D. whole communication adaptation

1538. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
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A. joint invention

B. communication invention

C. product invention

D. ownership adaptation

1539. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
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A. rebate database

B. customer database

C. event database

D. premium database

1540. The countries having industrial economic structure are?
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A. Saudi Arabia and Chile

B. Brazil and China

C. United States and Japan

D. both a and b

1541. The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
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A. income segmentation

B. geographic segmentation

C. psycho graphic segmentation

D. behavioral segmentation

1542. The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
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A. pre-approach

B. qualifying

C. sales nomination

D. prospecting

1543. The kind of online marketing domain which is initiated by business to target the business is classified as?
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A. business to consumer domain

B. business to business domain

C. consumer to consumer domain

D. consumer to business domain

1544. As soon as the ideas are shortlisted, the best idea leads to development of?
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A. production screening

B. none of above

C. production phase

D. product concept
1545. Firms performance can be better measured by?
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A. Current sales

B. Customer equity

C. Market share

D. Both a and b

1546. The research on consumer buying behavior answers
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A. what consumers buy

B. all of above

C. why consumers buy

D. where consumers buy

1547. In Butterflies group, the customer needs and companys market offering has?
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A. Limited fit

B. Strong fit

C. Good fit

D. Little fit

1548. Public relations can be classified as?
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A. Price

B. Product

C. Place

D. Promotion
1549. The stage which concludes the suppliers performance assessment by business buyers is classified as?
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A. performance review

B. proposal solicitation

C. supplier selection

D. order-routine specification

1550. The consumers and societys long run interests are considered in?
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A. Societal marketing concept

B. Product concept

C. selling concept

D. Market concept