marketing MCQs – Page 31

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
601. The stages in the brand development according to successive quadrants are considered as ___________?
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A. brand grid

B. power grid

C. reporting grid

D. knowledge grid

602. A persons feeling of pleasure which results in products performance that match expectations is called __________?
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A. satisfaction

B. distinctive proposition

C. dissatisfaction

D. superior value

603. The net present value of forecasted brand earnings is classified as __________?
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A. brand value

B. brand discount rate

C. brand responsiveness

D. brand earnings

604. The communication, inspiration and simplification are the criteria for designing _________?
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A. legitimate mantra

B. visual mantra

C. straddle mantra

D. branding mantra
605. In sampling plan, the question how many people the Company should survey is the part of _____________?
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A. sampling unit

B. sampling size

C. sampling procedure

D. sampling scale

606. When customers do not react favorably for specific brand under same circumstances, is said to be __________?
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A. buyers equity

B. market share equity

C. positive brand equity

D. negative brand equity
607. The program multiplier includes __________?
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A. channel support

B. distinctiveness

C. market dynamics

D. competitive reactions

608. The systematic design which analysis and report the data is called _________?
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A. systematic research

B. marketing research

C. research validity

D. research process

609. The number of common and distinctive elements of brand are reflected as ____________?
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A. brand responsiveness

B. brand earnings

C. branding rate

D. brand architecture
610. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
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A. external factors

B. economic variables

C. internal factors

D. social classes
611. The demand of market corresponding to the level of industry is called as ____________?
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A. demand forecast

B. market forecast

C. product forecast

D. market share forecast

612. The religious groups and trade-union groups are best classified in _____________?
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A. primary groups

B. transaction groups

C. secondary groups

D. membership groups

613. The companies join together to gain more discounts on volume purchases are classified as________?
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A. buying markets

B. barter alliances

C. private exchanges

D. buying alliances
614. The cost of the product that can be added to other large purchase of the product is classified as_____________?
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A. integrate loss

B. segregate gains

C. segregate loss

D. integrate gains

615. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
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A. family factors

B. social factors

C. status factors

D. personal factors
616. The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?
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A. minor fad

B. market disaster

C. mega trend

D. trend
617. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
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A. conjunctive heuristic

B. heuristics

C. lexicographic heuristics

D. eliminating heuristic

618. The company may expand its share in market is shown in share-penetration index, which is _____________?
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A. low market penetration index

B. high market penetration index

C. fixed index

D. zero index

619. The Herzbergs theory is based on two factors those are________?
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A. satisfiers and dissatisfies

B. regular and irregulars

C. all of the above

D. formal and informal

620. The estimation of potential buyers and estimation of potential purchases is classified as ____________?
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A. multiple-factor index method

B. chain-ratio method

C. market-buildup method

D. demand-buildup method