marketing Mcqs
1451. The Macro environment does not includes?
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A. Technological factors

B. The marketing intermediaries

C. Political factors

D. Both a and c

1452. The market segmented on the basis of usage rates such as heavy user or light user is classified as?
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A. behavioral segmentation

B. psychographic segmentation

C. geographic segmentation

D. demographic segmentation

1453. Marketing can be defined as?
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A. Creating value for customers

B. Capturing value from customers

C. All of above

D. Building strong relationships

1454. Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?
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A. emerging economies

B. raw material exporting economies

C. industrial economies

D. subsistence economies
1455. The researcher finds what people thinks with the help of?
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A. open ended question

B. close ended question

C. Both a and b

D. none of above

1456. The set of vehicles which are used to deliver message to intended audiences is classified as?
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A. advertising media

B. advertising objective

C. reminder media

D. rational media

1457. The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
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A. inclusive distribution

B. selective distribution

C. exclusive distribution

D. intensive distribution

1458. In adoption process for new products, the customer seek information in the?
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A. awareness stage

B. interest stage

C. all of above

D. evaluation and trial stage

1459. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
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A. export union

B. direct investment

C. union ownership

D. indirect investment

1460. The direct marketing through which products are sold directly to customer on phone call is classified as?
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A. online marketing

B. None of these

C. telephone marketing

D. offline marketing

1461. The potential profitable but less loyal group is of?
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A. Barnacles

B. Strangers

C. Butterflies

D. True friends

1462. The growth share matrix divides SBUs in
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A. 4 types

B. 5 types

C. 3 types

D. 2 types

1463. Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
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A. subsistence economies

B. industrial economies

C. emerging economies

D. raw material exporting economies

1464. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
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A. viral website

B. marketing website

C. branding website

D. corporate website
1465. If the fixed cost is $250000, variable cost is $30 and price is $40?
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A. 40000

B. 30000

C. 25000

D. 35000

1466. A companys future value of customer base is?
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A. Customer lifetime value

B. Share of customer

C. All of above

D. Customer equity
1467. The value creating activities carried by internal departments of company are classified as?
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A. Value chain

B. None of above

C. Portfolio analysis

D. Value delivery network

1468. The pricing strategy used to set prices of the products that are must be used with the main product is called?
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A. product line pricing

B. optional product pricing

C. competitive pricing

D. captive product pricing
1469. Targeting affluent customers with luxurious goods is an example of?
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A. geographic segmentation

B. income segmentation

C. behavioral segmentation

D. psychographic segmentation

1470. In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
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A. sample

B. premium

C. cash refunds

D. coupon
1471. A companys targeting strategy depends on?
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A. the product growth cycle stage

B. the companys external equity

C. a companys internal equity

D. the product life cycle stage
1472. The outside in perspective is another name of?
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A. The production concept

B. The selling concept

C. The product concept

D. The marketing concept
1473. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
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A. premium firm

B. global firm

C. challenger firm

D. expanding firm

1474. In the communication process, the decoding, encoding, feedback and response are together classified as?
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A. communication functions

B. communication tools

C. communication parties

D. communication channels

1475. The product life cycle stages helps in describing?
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A. product class

B. all of above

C. brand

D. product form

1476. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
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A. penetration pricing

B. optional product pricing

C. skimming pricing

D. captive product pricing

1477. The products such as VHS tapes are examples of?
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A. branding

B. product perception

C. product forms

D. product classes

1478. Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?
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A. industrial economies

B. subsistence economies

C. emerging economies

D. raw material exporting economies

1479. Niche marketing helps more in?
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A. smaller firms

B. business giants

C. retail store

D. larger firms

1480. The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
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A. irrational appeal

B. rational appeal

C. emotional appeal

D. moral appeal

1481. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?
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A. quick pricing

B. promotional pricing

C. cyclical pricing

D. short term pricing

1482. The way of entering into foreign markets by partnering with other firms to produce any market offering is called?
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A. exporting

B. joint venturing

C. licensing

D. importing

1483. To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
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A. new task

B. modified rebuy

C. straight rebuy

D. solutions selling
1484. The well-known brand Apple is related to brand personality trait of?
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A. excitement

B. sophistication

C. competence

D. ruggedness

1485. The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
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A. inbound distribution

B. forward distribution

C. outbound distribution

D. reverse distribution
1486. The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
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A. product concept

B. raw-material screening

C. production phase

D. production screening

1487. The types of joint venturing includes?
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A. management contracting

B. contract manufacturing

C. joint ownership

D. all of above
1488. The online journals where people post their reviews and thoughts on narrow topic are classified as?
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A. corporate website

B. business domain website

C. blogs

D. marketing website

1489. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
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A. dual adaptation

B. straight product extension

C. product adaptation

D. communication adaptation

1490. Considering industrial structures, the economies who are rich in mineral resources but are poor in other manufacturing ways are classified as?
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A. subsistence economies

B. emerging economies

C. raw material exporting economies

D. industrial economies

1491. In information search, the consumers can obtain information from?
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A. all of above

B. experiential sources

C. commercial sources

D. personal sources

1492. The kind of cost which does not vary with the level of production of company or level of sales is classified as?
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A. total costs

B. variable costs

C. all of above

D. fixed costs
1493. The markets in which the market offerings are bought from sellers for reselling purpose are known as?
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A. business markets

B. reseller markets

C. government markets

D. international markets

1494. The products that are bought without detailed comparisons are best classified as?
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A. less convenient products

B. convenient products

C. sought products

D. unsought products

1495. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
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A. customer sales force structure

B. indirect sales force structure

C. territorial sales force structure

D. product sales force structure

1496. Segmentation of international markets such as amount of bureaucracy in a country is an example of?
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A. political and legal factors

B. cultural factors

C. geographic location

D. economic factors

1497. The inside-out perspective is referred in?
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A. Product concept

B. Selling concept

C. The marketing concept

D. Societal marketing concept

1498. In the communication process, the receiver and sender are classified as?
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A. communication functions

B. communication tools

C. communication parties

D. communication channels

1499. The segment that could be reached easily and well served is considered as?
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A. attainable segment

B. measureable segment

C. accessible segment

D. substantial segment

1500. The stage in which the business buyer invites supplier to submit proposals is classified as?
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A. proposal solicitation

B. supplier selection

C. order specification

D. supplier search