marketing MCQs – Page 30

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
581. The marketing research firms do not include _________?
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A. specialty line marketing firms

B. custom marketing research firms

C. syndicated research firms

D. product alliance firms
582. The difference between the customers evaluation including all the costs incurred and the benefits is called ________?
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A. customer reliability

B. company market value

C. customer perceived value

D. customer affordability

583. An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
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A. customer multiplier

B. develop multiplier

C. program multiplier

D. market multiplier

584. The technique in which the people create picture of collage or other drawings to depict consumers perceptions is called _________?
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A. associations

B. laddering

C. visualizations

D. personifications

585. When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
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A. focus group

B. group discussion

C. psycho graphically selected group

D. demographically selected group

586. The record which is based on business customers past purchases, sales price and volumes is classified as ________?
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A. customer database

B. business database

C. company marketing

D. databases marketing

587. The mix and match maximize collective and individual effects are classified as _________?
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A. holistic marketing

B. integrated marketing

C. adoptable marketing

D. protectable marketing

588. The close-ended question in which each question have two possible answers are _____________?
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A. semantic differential

B. multiple choice

C. dichotomous

D. Likert scale

589. In brand dynamics, the belief for delivering product performance on consumers short list is classified as _______?
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A. brand performance

B. presence

C. brand relevance

D. advantage

590. A company can create differentiation for its product with the help of _________?
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A. employee differentiation

B. all of the above

C. channel differentiation

D. image differentiation

591. The brand association which can be made superior and distinctive relevance to competitors is classified as __________?
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A. desirability

B. deliverability

C. differentiability

D. feasibility

592. The questions in questionnaire that allow respondents to express their own thoughts and words are called ________?
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A. rating scale

B. open -ended questions

C. close-ended questions

D. stratified sampling

593. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?
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A. close-ended questions

B. stratified sampling

C. rating scale

D. open-ended questions

594. The extent in which value in created in customers mind and affects market performance is considered as __________?
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A. program multiplier

B. customer multiplier

C. market multiplier

D. customer multiplier

595. The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
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A. company database

B. individual database

C. detailed database

D. customer database
596. The three main ways to convey brands category membership are classified as ________?
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A. relying product description

B. comparing to examples

C. all of the above

D. announcing category benefits

597. A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
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A. satisfied customers

B. dissatisfaction

C. superior value

D. profitable customers
598. The compelling images which appeal the customers psychological needs is considered as __________?
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A. image differentiation

B. process differentiation

C. working differentiation

D. employee differentiation

599. The way in which customers think and act in terms of prices and market share is classified as __________?
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A. brand equity

B. branding

C. advertising

D. valuing

600. The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
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A. market defense

B. market stretching

C. market diversification

D. market broadening