marketing MCQs – Page 29

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
561. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
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A. customer-mix modeling

B. marketing-mix modeling

C. data-mix modeling

D. market oriented research

562. When the brand equity is based on customer differences then the competition, it is based on _________?
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A. preferences

B. loyalty

C. cost

D. price
563. The specific companies that are hired for specific projects and design studies are classified as ___________?
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A. custom marketing research firms

B. None of above

C. customer oriented research firms

D. designed researches

564. The customer loyalty or retention is best classified as __________?
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A. sampling metrics

B. unit metrics

C. procedural metrics

D. marketing external metrics
565. The attributes or benefits associated to overcome the customers perceived weakness are classified as __________?
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A. category points of parity

B. competitive points of parity

C. comparative points of difference

D. desirable points of parity

566. A company which satisfies the needs of customers with same products are considered as __________?
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A. industry

B. Corporation

C. competitors

D. organization

567. The lower levels of esteem and knowledge are shown as _________?
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A. existing brands

B. faded brands

C. failed brands

D. strong new brands
568. The copy which is made of the market leaders product but differentiates its pricing and distribution strategies is classified as _____________?
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A. imitator

B. cloner

C. adapter

D. counterfeiter

569. In close-ended question, the use of scale having two bipolar words to record response of respondents is classified as _________?
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A. multiple choice

B. Likert scale

C. dichotomous

D. semantic differential
570. The goal of customer relationship management is to produce ________?
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A. high customer equity

B. equity portfolio

C. low customer equity

D. medium customer equity

571. The act of designing firms offers and to occupy distinct place is considered as __________?
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A. positioning

B. targeting

C. extract target

D. segmenting

572. The type of competitive advantage which is used as springboard to create new advantages is classified as __________?
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A. non leverage advantage

B. leverage able advantage

C. inspiring advantage

D. announced advantage

573. The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
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A. internal assessment

B. direct approach

C. external assessment

D. indirect approach

574. When the companies combine existing brand with new brands, the brands are called __________?
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A. product extension

B. sub-brand

C. parent brand

D. brand extension

575. The higher level of selective demand for the product is referred as ____________?
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A. product demand

B. product index

C. market index

D. market share
576. The fourth step in the marketing research process is __________?
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A. storing the findings

B. analyzing the marketing information

C. collecting the information

D. ignoring competitive prices

577. The product or set of product which functions are close substitutes is classified as_________?
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A. target membership

B. position membership

C. competitive membership

D. category membership
578. The information which are collected through observation, focus group and surveys are included in __________?
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A. internal marketing

B. external marketing

C. secondary data sources

D. primary data sources
579. The marketer, who finds a stated need and fulfills it with the best market offering is classified as ____________?
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A. responsive marketers

B. market driven marketers

C. anticipative marketers

D. creative marketers

580. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
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A. projective techniques

B. situation projection

C. graphic projection

D. picture projection