marketing Mcqs
1401. The trading of raw material through online sources between buyers and sellers is classified as?
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A. direct marketing

B. de-procurement

C. online selling

D. e-procurement
1402. In market segmentation evaluation, the factors must be considered are?
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A. all of above

B. segment size and growth

C. segment structural attractiveness

D. company objective and resources

1403. In business buying process, the group who has formal authority of supplier selection is classified as?
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A. user

B. decider and gatekeeper

C. influencer

D. buyer
1404. In business buying process, the participants involved are?
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A. decider and gatekeeper

B. buyer

C. user

D. influencer

1405. Value proposition consists of?
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A. Differentiation

B. Segmentation & targeting

C. Positioning

D. Both a and c
1406. The cultural factors must include?
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A. roles and status

B. social class

C. occupation

D. beliefs and attitudes

1407. The process of introducing a new product into market is called?
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A. free test markets

B. uncontrolled test markets

C. market testing

D. commercialization
1408. The customers of products or services in product life cycles introductory stage are classified as?
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A. laggards

B. middle majority

C. innovators

D. early adopters

1409. Market offerings are offered to?
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A. Create a need or want

B. Satisfy a need or want

C. Both a and b

D. None of above

1410. The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
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A. joint ownership

B. management contracting

C. contract manufacturing

D. investment ownership

1411. Both loyal and profitable group of customers is considered as?
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A. Barnacles

B. True friends

C. Butterflies

D. Strangers

1412. The countries having raw material exporting economic structure are?
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A. India

B. United States and Japan

C. Brazil and China

D. Saudi Arabia and Chile

1413. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
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A. business to consumer domain

B. consumer to business domain

C. consumer to consumer domain

D. business to business domain

1414. The process of watching customers in natural environment is called?
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A. observational research

B. experimental research

C. ethnographic research

D. survey research

1415. The personal factors include?
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A. personality and self-concept

B. roles and status

C. social class

D. online communities

1416. The types of major online marketing domains includes?
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A. consumer to business

B. business to business

C. business to consumer

D. all of above
1417. The business buying situation in which the buyer reorders same order again and again on routine basis is?
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A. straight rebuy

B. new task

C. modified rebuy

D. solutions selling

1418. The customer classification depends on?
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A. Potential profitability

B. Projected loyalty

C. Both a and b

D. None of above

1419. The market divided on the basis of social class as lower lowers, upper lowers and middle class is example of?
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A. behavioral segmentation

B. geographic segmentation

C. psychographic segmentation

D. demographic segmentation

1420. The process of selecting the segments to serve by offering product is referred as?
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A. Market segmentation

B. Targeting

C. Marketing

D. Both a and b

1421. Considering individual customers, the purchasing portion of each buyer is called?
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A. Customer equity

B. None of above

C. Share of customer

D. Customer lifetime value

1422. The Champion segments market according to the benefits consumers seek in their athletic wear is an example of?
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A. benefit segmentation

B. geographic segmentation

C. psychographic segmentation

D. income segmentation

1423. The Maslows hierarchy of needs includes?
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A. all of above

B. physiological needs

C. self-actualization needs

D. esteem needs

1424. The market coverage strategy which captures the large share of one or more segments is called?
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A. mass marketing

B. niche marketing

C. micromarketing

D. segmented marketing

1425. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
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A. kiosk marketing

B. direct response TV marketing

C. telephone marketing

D. offline marketing

1426. The second step of personal selling process after completion of prospecting and qualifying is to?
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A. approach

B. pre-approach

C. handling objections

D. presentation and demonstration

1427. The segmentation of the market having similar buying behaviors but located in different countries?
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A. intermarket segmentation

B. intramarket segmentation

C. international market

D. domestic markets

1428. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
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A. online marketing

B. off deal marketing

C. sponsored marketing

D. event marketing

1429. The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
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A. event marketing

B. indirect marketing

C. stress marketing

D. direct marketing
1430. The last step in personal selling process is?
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A. present and demonstrate

B. follow up

C. closing

D. approach

1431. The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?
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A. catalog marketing

B. direct mail marketing

C. premium marketing

D. kiosk marketing

1432. The trial amount of any market offering for limited time before full introduction in market is classified as?
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A. sample

B. advertising specialties

C. coupon

D. premium

1433. The marketing of products done by companies by placing ordering and information machines is called?
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A. telephone marketing

B. kiosk marketing

C. direct response TV marketing

D. offline marketing

1434. The tendency of difficult understanding related to use of market offering is called?
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A. communicability

B. compatibility

C. relative advantage

D. complexity
1435. The roughly and detailed estimation of market size, product price and development costs is classified as?
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A. follow-up testing

B. follow-up screening

C. write-down

D. write-up
1436. If the variable cost is $40 for and the fixed cost is $20 then the total cost is?
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A. $80

B. $40

C. $20

D. $60
1437. Segmentation of international markets on the basis of overall economic development is an example of?
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A. cultural factors

B. economic factors

C. political and legal factors

D. geographic location

1438. The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
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A. pricing curve

B. costing curve

C. experience curve

D. learning curve

1439. The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
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A. marginal pricing

B. cost plus pricing

C. markup pricing

D. both b and c
1440. When the new developed product concept is tested, the next immediate step is to?
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A. develop logistic network

B. develop market strategy

C. develop a testing technique

D. develop intermediaries

1441. In business buying process, the group having informal or formal power of approving suppliers is classified as?
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A. buyer

B. user

C. influencer

D. decider and gatekeeper
1442. The exploration of new markets abroad is an example of?
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A. Threats

B. Opportunities

C. Weaknesses

D. Strengths

1443. The SBUs considered as Cash Cows requires?
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A. Heavy investment

B. Less investments

C. More marketing

D. Both a and c

1444. The standard shape of curve of product life cycle is mostly followed by?
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A. product perception

B. branding

C. product forms

D. product classes

1445. The brand personality includes?
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A. sincerity

B. all of above

C. sophistication

D. competence and excitement

1446. The tendency to which experiences of potential customers fits with the innovation is called?
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A. divisibility

B. relative advantage

C. communicability

D. compatibility
1447. The group of nations that are gathered to work for common goals in regulation of international level trade is called?
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A. geo-political community

B. socio-economic community

C. economic community

D. geographical community

1448. The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
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A. joint venturing

B. exporting

C. licensing

D. importing

1449. The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?
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A. management contracting

B. joint ownership

C. contract manufacturing

D. investment ownership

1450. If product performance exceeds customer expectations, the customer is?
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A. dissatisfied

B. delighted

C. none of above

D. satisfied