marketing MCQs – Page 28

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
541. When customers react favorably for specific brand and identify it differently, it is said to be __________?
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A. buyers equity

B. market share equity

C. positive brand equity

D. negative brand equity

542. The external marketing metrics consist of _________?
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A. perceived quality and awareness

B. customer loyalty and retention

C. freedom to fall

D. both A and B
543. The second step in customer value analysis is ________?
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A. monitoring customer value

B. identifying benefits

C. examining specific segment

D. assessing quantitative importance
544. The value creation practices such as welcoming and governing is classified as ___________?
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A. social networking

B. impression management

C. brand use

D. community engagement

545. The fifth step in the marketing research process is __________?
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A. presenting marketing plan

B. presenting the market data

C. presenting the competitors offering

D. presenting the findings
546. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?
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A. company metrics pathway

B. stakeholder satisfaction pathway

C. unit metrics pathway

D. customers metrics pathway

547. If the points of parity and points of difference are not credible of both categories then the brand is ________?
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A. legitimate player

B. not legitimate player

C. category point of difference

D. straddle player

548. The record that shows how company is performing year after year is classified as _________?
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A. market performance record

B. customer performance scorecard

C. stakeholder performance scorecard

D. marketing dashboards

549. In brand mantra, the process of making it memorable is classified in dimension of __________?
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A. inspiration

B. communication

C. straddling

D. simplifying
550. The brand attributes associations that are not unique but similar to some other brands are classified as __________?
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A. similar attributes

B. points of difference

C. points of parity

D. points of disparity

551. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
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A. Likert scale

B. multiple choice

C. dichotomous

D. semantic differential

552. In value stages, the marketing program investment must consider __________?
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A. attachment

B. price premiums

C. market capitalization

D. product and trade
553. When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
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A. working differentiation

B. channel differentiation

C. efficient differentiation

D. effective differentiation

554. The unstructured technique that allows a possible range of responses is classified as ________?
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A. quantitative measures

B. open-ended questionnaire

C. close-ended questionnaire

D. qualitative measures
555. The representation of consumer preferences and perceptions in visual manner is classified as __________?
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A. desirable representation

B. perceptual maps

C. preference representation

D. feasible representation

556. The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
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A. points of positioning

B. points of differences

C. points of references

D. points of association

557. The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?
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A. frontal attack

B. guerilla attack

C. flank attack

D. bypass attack

558. When the bands are introduced to compete with the competitors thus the brands are classified as __________?
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A. sub variant brands

B. flankers

C. variant brand

D. competitive

559. The defense which supports possible counterattack of other marketers is classified as ____________?
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A. flank defense

B. offensive defense

C. position defense

D. counter defense

560. The technique of asking respondents to complete the given story is called _________?
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A. story completion

B. sentence completion

C. word association

D. completely unstructured