marketing Mcqs
1351. In the product life cycle growth stage, the marketing objective is to?
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A. defend market share and profits

B. create product awareness

C. reduce expenditure

D. maximize the market share
1352. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
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A. moral selling strategy

B. rational selling strategy

C. push strategy

D. pull strategy

1353. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
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A. managing agency

B. research agency

C. advertising agency

D. rational agency

1354. The process of systematic search for gathering new product ideas is called?
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A. idea generation

B. market development

C. business development

D. product generation

1355. The procedure of arranging a product to occupy distinct place in target customers mind is called?
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A. Differentiation

B. Market segmentation

C. Targeting

D. Positioning
1356. In marketing analysis, the result evaluation of marketing activities is part of?
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A. Planning

B. Control

C. Implementation

D. Analysis

1357. In the product life cycle maturity stage, the marketing objective is to?
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A. defend market share and profits

B. create product awareness

C. reduce expenditure

D. maximize the market share

1358. The SBUs in Stars category requires?
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A. Heavy investment

B. Less investments

C. More marketing

D. Both a and c

1359. After company has positioned itself, it should take steps to?
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A. differentiation

B. communicate the positioning

C. none of above

D. establish distribution channels

1360. The new brands a company develops with its own resources and R&D efforts are called?
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A. existing products

B. mergers

C. acquisition

D. new products
1361. The convenience products in industrial markets are also called as?
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A. industry supplies

B. industry capital items

C. industry material and parts

D. industry services

1362. The information obtained from companys network data sources is classified as?
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A. internal databases

B. external databases

C. outsourced databases

D. both a and b

1363. The web of computer networks that connects users from all around the world to interact with each other is classified as?
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A. internet

B. extranet

C. intranet

D. interactive net

1364. The Website build to engage customers from different places to move them closer for marketing outcome is classified as?
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A. branding website

B. corporate website

C. marketing website

D. viral website

1365. The kind of reduction made to those buyers who buy large volumes of products is classified as?
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A. seasonal discount

B. cash discount

C. quantity discount

D. functional discount

1366. A companys microenvironment, the media publics consists of?
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A. internet media

B. all of above

C. blogs

D. newspapers

1367. The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
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A. fix quantity pricing

B. resale price maintenance

C. deceptive pricing

D. price discrimination

1368. The organizations buying behaviors of raw materials for production purposes is called?
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A. cognitive dissonance

B. business buying process

C. derived demand

D. business buyer behavior
1369. The kind of strategy which is used by the company to achieve advertising objectives is classified as?
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A. advertising objective

B. advertising budget

C. advertising strategy

D. advertising messages

1370. In United States, Procter and Gamble sells six different detergent brands is an example of?
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A. mass marketing

B. segmented marketing

C. micromarketing

D. niche marketing

1371. The group which can exert influences on other because of specialized knowledge and skills is called?
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A. influential

B. opinion leader

C. leading adopters

D. all of above
1372. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
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A. straight product extension

B. dual adaptation

C. communication adaptation

D. product adaptation
1373. In macro environment, the pressure groups and government agencies are part of?
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A. the political environment

B. the cultural environment

C. the economic environment

D. the demographic environment

1374. A companys microenvironment, the customer markets are of?
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A. 2 types

B. 3 types

C. 4 types

D. 5 types
1375. The field sales force is also called as?
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A. none of the above

B. inside sales force

C. outside sales force

D. channel intermediaries

1376. The promotional products used in consumer promotion are also classified as?
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A. sweepstakes

B. cash rebates

C. advertising specialties

D. price packs

1377. The Toyota Corporation which produces several different brands of cars is an example of?
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A. niche marketing

B. micromarketing

C. mass marketing

D. segmented marketing
1378. The Millennial are also classified as?
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A. generation X

B. generation Y

C. baby boomers

D. both a and b

1379. The number of intermediaries that made products or services available to final customer are classified as?
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A. channel levels

B. flexible channels

C. marketing levels

D. chain of channels

1380. The marketing strategy statement first part consists of?
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A. target market

B. planned value proposition

C. sales, profit goals, market share

D. developing mission statement

1381. The kind of online marketing domain which is initiated by business to target consumers is classified as?
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A. consumer to business domain

B. business to business domain

C. consumer to consumer domain

D. business to consumer domain
1382. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
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A. need recognition

B. information search

C. purchase decision

D. both b and c

1383. The demand which is affected by price changes in short term is?
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A. unrealistic demand

B. realistic demand

C. elastic demand

D. inelastic demand

1384. Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
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A. economic factors

B. political and legal factors

C. geographic location

D. cultural factors
1385. The customers keeping such information that supports their attitudes towards brand is classified as?
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A. selective attention

B. all of above

C. selective distortion

D. selective retention

1386. In business buying process, the group who manage and control information flow is classified as?
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A. user

B. decider

C. gatekeeper

D. influencer

1387. The major sources of ideas for product development comes from?
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A. internal sources

B. external sources

C. product lines extension

D. both a and b
1388. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
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A. product adaptation marketing

B. standardized global marketing

C. straight product marketing

D. adapted global marketing
1389. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
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A. measureable segment

B. attainable segment

C. accessible segment

D. substantial segment

1390. The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
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A. freight on board origin pricing

B. basing point pricing

C. zone pricing

D. uniform delivered pricing

1391. The close factors affecting the companys ability to serve its customers are referred as?
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A. Microenvironment

B. Macro environment

C. Both a and b

D. None of the above

1392. Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
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A. display media

B. broadcast media

C. online media

D. print media
1393. The marketing services agencies includes?
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A. Marketing research firms

B. All of above

C. Marketing consulting firms

D. Media firms

1394. The companies that buy and sell only on the internet are classified as?
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A. click and mortar companies

B. premium companies

C. direct companies

D. click only companies
1395. The tendency to which experiences of potential customers fits with the innovation is called?
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A. divisibility

B. compatibility

C. communicability

D. relative advantage

1396. In BCG growth share matrix, the horizontal axis represents?
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A. Market growth rate

B. Relative market share

C. Portfolio analysis

D. Both b & c

1397. A companys microenvironment, the general publics consists of?
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A. public image

B. Community organizations

C. stockholders

D. minority groups

1398. The companies that practice online marketing into their traditional operations are classified as?
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A. click and mortar companies

B. direct companies

C. click only companies

D. premium companies

1399. According to brand personality traits, the sophistication is concluded as brand being?
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A. reliable and intelligent

B. charming and upper class

C. daring and imaginative

D. cheerful and wholesome

1400. The customers who are community group leaders and carefully adopt new ideas are called?
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A. early adopter

B. innovators

C. laggard

D. early majority