marketing MCQs – Page 27

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

521. The higher levels of energy and differentiation are shown by
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A. strong new brands

B. faded brands

C. failed brands

D. existing brands

522. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
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A. straddling

B. simplifying

C. inspiring

D. communication

523. The estimation of total brand value in financial terms are classified as __________?
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A. brand audit

B. liabilities evaluation

C. brand valuation

D. brand tracking

524. A structured way to distribute the insights within the organization is called __________?
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A. marketing dashboards

B. customer dashboards

C. unit dashboards

D. stakeholders dashboards

525. The small, conventional and unconventional marketing attacks are classified as ___________?
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A. encirclement attack

B. flank attack

C. geographic attack

D. guerilla attack

526. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
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A. knowledge based equity

B. customer based brand equity

C. effective brand equity

D. marketers brand equity

527. The third step in the customers value analysis is __________?
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A. assessing the attributes importance

B. assessing the companys performance

C. monitoring competitors performance

D. both B and C

528. The market multiplier includes __________?
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A. competitive reactions

B. channel support

C. market dynamics

D. distinctiveness

529. The research instruments present to respondents consist a set of questions, are classified as __________?
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A. random sample

B. technological devices

C. stratified sample

D. questionnaires

530. In frontal attack, only that company wins, who have __________?
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A. bypass fit

B. more resources

C. strategic fir

D. less resources

531. The last step in the marketing research process is to __________?
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A. deciding decision alternatives

B. gather market data

C. make the decision

D. plan next corporate plan

532. The brand which is result of extension in brand or sub-brand is classified as __________?
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A. product extension

B. parent brand

C. brand extension

D. sub-brand

533. The marketer who looks forward for the customers needs in near future is classified as ____________?
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A. creative marketers

B. responsive marketers

C. anticipative marketers

D. market driven marketers

534. The marketing internal sampling metrics consist of ________?
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A. relative employee satisfaction

B. level of customer dissatisfaction

C. active innovation support

D. both A and C

535. The researchers sampling plan consists of _______?
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A. sampling procedure

B. sampling size

C. all of the above

D. sampling unit

536. The low priced brands in the brand portfolio of particular Company are classified as _______?
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A. competing brands

B. fighter brands

C. flankers

D. traffic builders

537. The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
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A. market stretching

B. market broadening

C. market diversification

D. market defense

538. The marketer who is creative and proactive in marketing strategy is classified as ___________?
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A. creative marketers

B. anticipative marketers

C. market driven marketers

D. responsive marketers

539. The consumers satisfaction level is classified as ___________?
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A. sampling metrics

B. procedural metrics

C. marketing external metrics

D. unit metrics

540. The share of market, mind and customer heart are three variables for analyzing _________?
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A. potential threats

B. potential strengths

C. potential opportunities

D. potential weaknesses

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