marketing Mcqs
1301. The theme of the message content which is related to self-interest of audience is classified as?
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A. moral appeal

B. emotional appeal

C. rational appeal

D. irrational appeal

1302. The Companys key businesses are known as?
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A. Portfolio analysis

B. Strategic Business Units (SBUs)

C. Both a and b

D. None of above

1303. The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?
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A. flexible channel

B. direct channel

C. static channel

D. indirect channel

1304. The random samples are drawn from mutually exclusive groups in?
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A. cluster sample

B. convenience sample

C. stratified random sample

D. simple random sample

1305. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
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A. competitive parity method

B. percentage of sales method

C. objective and task method

D. affordable method

1306. The buyers black box consists of?
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A. the cultural environment

B. the economic environment

C. characteristics of buyers

D. technological factors

1307. In measuring consumers major AIO dimensions, the activities includes?
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A. social events

B. social issues

C. recreation

D. both a and b

1308. In product life cycle, the stage in which sales are zero is classified as?
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A. decline stage

B. growth stage

C. maturity stage

D. product development stage
1309. The fifth step in the process of new product development is?
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A. analyzing marketing strategy

B. attracting new engineers

C. business analysis

D. deciding marketing medium

1310. Evaluation of the profitability of each segment is called?
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A. Market segmentation

B. Differentiation

C. Positioning

D. Targeting
1311. The social class group who rely heavily on inherited wealth is best classified as?
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A. working class

B. upper uppers

C. lower uppers

D. upper middles

1312. The products that requires mass marketing by producers and manufacturers are classified as?
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A. sought specialty products

B. convenience products and services

C. convenient specialty products

D. unsought consumer products

1313. The type of sales person who work from their offices through internet or telephone are classified as?
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A. inside sales force

B. outside sales force

C. nominal sales force

D. channel intermediaries

1314. A product is anything that is offered to market for?
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A. attention

B. all of above

C. use or consumption

D. acquisition

1315. According to customers four Ps, the communication is part of?
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A. Place

B. Price

C. Promotion

D. Product

1316. The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
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A. desirable products

B. pleasing products

C. deficient products

D. salutary products

1317. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
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A. organizational promotion

B. outbound promotion

C. consumer promotions

D. inbound promotion

1318. The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
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A. organizational climate

B. outbound climate

C. media climate

D. sales climate

1319. If the product ideas source is companys own research and development department, it is said to be?
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A. internal idea sources

B. external idea sources

C. systematic idea sources

D. resourcing

1320. If customers perceive that price of product is greater than the value it provides to customer then the customer?
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A. would not buy product

B. would get free products

C. would get discount

D. would buy product

1321. The marketing logistics are also called as?
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A. exclusive distribution

B. physical distribution

C. exclusive dealing

D. supply chain management

1322. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
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A. direct channel

B. flexible channel

C. indirect channel

D. static channel

1323. The broad categories of communication channels are?
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A. personal communication channels

B. irrational communication channels

C. non-personal communication channels

D. both a and c
1324. The resources and dollars allocated to companies or products promotional program are classified as?
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A. advertising budget

B. advertising strategy

C. advertising objective

D. advertising messages

1325. The research which is completed with the objective to test hypothesis is called?
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A. casual research

B. exploratory research

C. descriptive research

D. both a and c

1326. From the buyers point of view, the product is considered as?
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A. Customers cost

B. Convenient availability

C. Communication

D. Customer solution

1327. The price on which it is limit that no less profits would be accepted less than this price is classified as?
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A. cost ceiling

B. price floor

C. price ceiling

D. cost floor

1328. The idea-reducing stage in new product development process consists of?
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A. screening of customers

B. screening of ideas

C. screening of product

D. generation of ideas

1329. MnMs prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
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A. geographic segmentation

B. psychographic segmentation

C. income segmentation

D. occasion segmentation
1330. The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
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A. functional discount

B. seasonal discount

C. cash discount

D. quantity discount

1331. The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
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A. belief

B. attitude

C. learning

D. both b and c

1332. The sustainable marketing principles does not include?
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A. consumer oriented marketing

B. customer value marketing

C. inbound ? outbound marketing

D. innovative marketing

1333. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
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A. rational style

B. execution style

C. creative style

D. persuasive style

1334. The low price sensitivity for buying the specific brand is called?
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A. sought products

B. specialty products

C. industrial products

D. unsought products

1335. The sum of variable costs and fixed costs is called?
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A. total costs

B. overhead costs

C. markup costs

D. both a and b

1336. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
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A. static marketing system

B. flexible marketing system

C. vertical marketing system

D. horizontal marketing system
1337. The sales of products in introductory stage are recorded by the company as?
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A. peak sales

B. rapidly rising

C. gradually declining

D. low sales
1338. The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
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A. systematic product development

B. concentrated product development

C. team based product development

D. customer centered product development

1339. The message framework design AIDA stands for?
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A. action, intention, design and attention

B. action, interest, desire and attention

C. attention, interest, desire and action

D. agency, intention, design and attention

1340. In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
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A. maturity stage

B. predictive stage

C. improved market stage

D. profit achieved stage

1341. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
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A. vertical conflict

B. horizontal conflict

C. steep conflict

D. slope conflict

1342. The farms products such as livestock, vegetables, wheat and cotton are best classified as?
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A. capital items

B. materials and parts in industrial product

C. supplies and services

D. consumer products

1343. If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
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A. $20.67

B. $25.67

C. $14.67

D. $18.67

1344. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
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A. demand based costing

B. marginal costing

C. learning curve costing

D. target costing
1345. Stock market investors are considered as example of?
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A. Butterflies

B. True friends

C. Strangers

D. Barnacles

1346. The first step in personal selling process is to?
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A. approach

B. pre-approach

C. prospecting and qualifying

D. presentation and demonstration

1347. Considering the strategic planning, the Organizations purpose statement is known as?
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A. Vision statement

B. Mission statement

C. Value proposition

D. Both a and b

1348. The research approaches in marketing research does not include?
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A. ethnographic research

B. observational research

C. survey research

D. experimental research

1349. The personal selling step in which the sales person asks for an order to the customer is classified as?
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A. closing

B. handling shipment

C. shipper approach

D. follow up

1350. The kind of costs which is directly proportional to level of production are called?
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A. variable costs

B. total costs

C. overhead costs

D. fixed costs