marketing Mcqs
1251. The short term benefit given to the customers to attract more customers is called?
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A. organizational promotion

B. outbound promotion

C. sales promotion

D. inbound promotion

1252. According to marketing four Ps, the cash rebates are part of?
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A. Place

B. Price

C. Product

D. Promotion
1253. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
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A. advertising

B. personal selling

C. public relations

D. sales promotion

1254. When the captive product pricing is used for services then this pricing strategy is classified as?
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A. double pricing

B. two-part pricing

C. combine pricing

D. optional part pricing

1255. If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
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A. $33

B. $27

C. $30

D. $34

1256. The group which adopts innovation only after it becomes a tradition is classified as?
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A. laggard

B. late majority

C. early adopter

D. early majority

1257. The first step in process of developing new-product must be?
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A. business analysis

B. idea generation

C. idea screening

D. concept development and testing

1258. The classification of customers are of?
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A. 5 types

B. 4 types

C. 3 types

D. 2 types

1259. The distinction between industrial and consumer products is because of?
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A. purpose of buying the product

B. all of above

C. quality of bought product

D. quantity of buying the product

1260. The tests in test marketing are?
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A. controlled test markets

B. simulated test markets

C. free test markets

D. both a and b
1261. The concentrated marketing is also called as?
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A. mass marketing

B. segmented marketing

C. micromarketing

D. niche marketing
1262. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
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A. demand based pricing

B. learning pricing

C. competition based pricing

D. marginal pricing

1263. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
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A. public relations

B. sales promotion

C. personal selling

D. advertising

1264. The testing technique in which researchers measure customers responses to new products is called?
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A. controlled test markets

B. uncontrolled test markets

C. simulated test markets

D. free test markets

1265. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
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A. point of purchase promotion

B. sales premium

C. advertising specialties

D. cents off deals

1266. Segmentation of international markets on the basis of common languages, religions and customs is example of?
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A. economic factors

B. cultural factors

C. geographic location

D. political and legal factors

1267. The new-product development process consists of detailed steps and number of steps are?
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A. Six steps

B. Seven steps

C. Five steps

D. Eight steps
1268. The whole marketing strategy of a company should support?
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A. Point of Differentiation

B. Positioning strategy

C. Targeting

D. Both b & c

1269. The lifestyle measuring consumers major dimensions such as?
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A. interests

B. opinions

C. activates

D. all of above
1270. Segmentation of international markets on the basis of monetary regulations is an example of?
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A. cultural factors

B. political and legal factors

C. economic factors

D. geographic location

1271. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
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A. competitive parity method

B. objective and task method

C. affordable method

D. percentage of sales method

1272. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
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A. termed pricing

B. dynamic pricing

C. international pricing

D. fake pricing

1273. According to consumer promotion techniques, the cash refunds are also classified as?
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A. cash rebates

B. point of purchase promotions

C. price packs

D. sweepstakes

1274. The product or service that can satisfy a need or want is called?
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A. marketing mix

B. market segmentation

C. target market

D. market offering
1275. The products or services having significant group of buyers who are willing to make purchase efforts are called?
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A. sought products

B. unsought products

C. specialty products

D. both a and b

1276. The market segmentation based on customers race and nationality is an example of?
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A. psychographic segmentation

B. demographic segmentation

C. behavioral segmentation

D. geographic segmentation

1277. In marketing intermediaries, the way of distribution in which few dealers distribute companys product in selective territories is classified as?
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A. exclusive distribution

B. intensive distribution

C. inclusive distribution

D. selective distribution

1278. Considering non-personal communication channels, the radio and television are considered as?
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A. broadcast media

B. print media

C. online media

D. display media

1279. The customers in the decline stage are classified as?
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A. middle majority

B. innovators

C. early adopters

D. laggards
1280. The theme of message content which directs to the audience sense of what is proper and right is classified as?
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A. rational appeal

B. moral appeal

C. irrational appeal

D. emotional appeal

1281. The Nivea introduced and markets product line for men including body wash and shaving gels is example of?
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A. geographic segmentation

B. behavioral segmentation

C. gender segmentation

D. psychographic segmentation

1282. The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
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A. seller introvert seller

B. sellers extrovert sellers

C. environmentalism

D. consumerism

1283. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
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A. multichannel distribution system

B. multiple manufacturing franchises

C. multichannel system

D. multiple intermediary system

1284. The specific amount of money the company demands from customers for its product or services is classified as?
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A. discount

B. price

C. value added tax

D. tax

1285. Each member of selected sample has equal chance of selection in?
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A. stratified random sample

B. cluster sample

C. simple random sample

D. convenience sample

1286. The cars, food items and computers are best classified as?
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A. product marketing

B. tangible products

C. ownership of nothing

D. exchange of goods

1287. In growth-share matrix, the high growth and high share SBUs are considered as?
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A. Stars

B. Question marks

C. Cash Cows

D. Dogs

1288. The products that are usually distributed through fewer stores but with increased customer services is called?
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A. shopping products

B. unsought industrial product

C. less convenient sought products

D. shopping specialty products

1289. Firstly, the marketers must think about?
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A. Four Ts

B. Four Cs

C. Four Ds

D. Four Ps

1290. The type of market offerings that customers buy without committing any buying efforts are called?
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A. specialty products

B. convenience products

C. local goods

D. industrial products

1291. The buying of Lamborghini automobiles by customers willing to travel great distances is an example of?
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A. augmented products

B. unsought industrial product

C. convenience services

D. specialty products
1292. The customer buying behavior such as little planning before buying products is included in?
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A. unsought products

B. convenient products

C. convenient specialty products

D. sought products

1293. The process of changing one or more elements of marketing mix to improve sales is classified as?
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A. modifying the market

B. modifying marketing mix

C. modifying raw material schedule

D. modifying the product

1294. The company marketing mix that target market segments very broadly is called?
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A. segmented marketing

B. mass marketing

C. niche marketing

D. micromarketing

1295. The negative situational factors are part of?
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A. Opportunities

B. Weaknesses

C. Strengths

D. Threats

1296. The competitive edge of your company can be best classified as?
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A. Threats

B. Strengths

C. Weaknesses

D. Opportunities

1297. The limited fit between customer needs and companys product is shown by?
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A. Butterflies

B. Strangers

C. True friends

D. Barnacles
1298. Major environmental forces are?
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A. None of the above

B. Company & competitors

C. Marketing intermediaries

D. Suppliers & consumers
1299. The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
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A. non-emotional communication channels

B. irrational communication channels

C. non-personal communication channels

D. personal communication channels
1300. The types of reassert instruments available to market researcher are of?
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A. Two types

B. Five types

C. Four types

D. Three types