marketing MCQs – Page 26

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

501. In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
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A. brand relationship

B. brand evidence

C. brand existence

D. bonding

502. The added value on products and services is called ________?
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A. valuing

B. branding

C. advertising

D. brand equity

503. The activities and steps that inform and engage employees in building a brand is classified as __________?
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A. external marketing

B. external branding

C. internal branding

D. internal marketing

504. The new users are searched in the groups which do not take into considerations, the ___________?
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A. penetration strategy

B. primal expansion strategy

C. new-market strategy

D. geographical expansion strategy

505. In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
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A. advantage

B. brand relevance

C. performance

D. presence

506. The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
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A. stable defense

B. unstable defenses

C. static defense

D. mobile defense

507. The value creation practices such as evangelizing and justifying is classified as ________?
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A. brand use

B. community engagement

C. social networking

D. impression management

508. In value stages, the shareholder value must consider ________?
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A. price premiums

B. attachment

C. product and trade

D. market capitalization

509. The research type in which the researchers can collect data by observing the relevant factors is called __________?
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A. ethnographic research

B. psychographic research

C. observational research

D. demographic research

510. In BVA, the measurement of customers awareness of brand is classified as ____________?
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A. knowledge

B. perceived knowledge

C. brand knowledge

D. energized knowledge

511. The comparison of brand equity from thousands of different brands with several categories is called _________?
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A. brand asset valuator

B. brand similarities valuator

C. brand preference valuator

D. brand differences valuator

512. The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
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A. company database

B. customer database

C. database marketing

D. detailed database

513. The percentage or number of customers who move from one level to next level in buying decision process is called ________?
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A. conversion rates

B. loyalty rates

C. marketing rates

D. shopping rates

514. The concept of viewing brands as belief complexed system is classified as __________?
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A. strength branding

B. threaten branding

C. primal branding

D. potential branding

515. In making of questionnaire, the open-ended question includes ________?
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A. thematic appreciation test

B. word association

C. story completion

D. all of the above

516. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
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A. retention

B. add-on spending

C. acquisition

D. visualization

517. A companys survey to access peoples knowledge, preferences and beliefs are classified as __________?
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A. focus group researcher

B. ethnographic research

C. survey research

D. observational research

518. An element in defensive brand building does not include __________?
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A. protectable

B. adoptable

C. unmemorable

D. transferable

519. The value proposition in which customer is focused, is the result of ___________?
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A. positioning

B. segmenting

C. targeting

D. extract target

520. The parent brand introducing new product within the existing category is considered as __________?
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A. category extension

B. brand extension

C. parent extension

D. line extension

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