marketing MCQs – Page 19

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
361. In the buyer decision process, the percentage of potential customers in a given target market is called __________?
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A. company funnel

B. customer funnel

C. marketing funnel

D. retailers funnel

362. When the companies have better-trained employees for the customer services, this differentiation is classified as ___________?
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A. working differentiation

B. process differentiation

C. image differentiation

D. employee differentiation
363. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
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A. brand presence

B. brand advantage

C. brand decline

D. brand performance

364. The means of reconciling and conflicting customers goals and create best solutions for customers is considered as _________?
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A. straddle positioning

B. straddle segmentation

C. straddle targeting

D. straddle points of parity

365. The record of satisfaction of companys employees, suppliers and distributors is the part of __________?
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A. customer performance scorecard

B. stakeholder performance scorecard

C. marketing dashboards

D. market performance record

366. The marketer who discovers the customer solutions which they do not offer is considered as _____________?
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A. responsive marketers

B. creative marketers

C. anticipative marketers

D. market driven marketers

367. The first step in analysis of customer value is to __________?
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A. assessing the competitors performance

B. identify customers value attributes

C. assessing the companys performance

D. assessing the attributes importance

368. The process of managing information about customers to maximize loyalty is said to be _________?
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A. company relationship management

B. customer relationship management

C. retailers management

D. supplier management

369. The value creation practices such as customizing and commoditizing are included in _________?
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A. brand use

B. social networking

C. community engagement

D. impression management

370. The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?
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A. super brands

B. brand

C. customized brands

D. value products

371. The particular brands equity arises from consumers response to __________?
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A. knowledge

B. differences

C. equity

D. similarities

372. A companys ability to perform in more than one way, but competitors cannot match is classified as __________?
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A. competitive advantage

B. relying advantage

C. announcing advantage

D. comparative advantage

373. The technique of asking respondents for completing presented sentences is said to be ____________?
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A. thematic appreciation test

B. sentence completion

C. word association

D. completely unstructured

374. The esteem and knowledge together can create _________?
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A. brand knowledge

B. brand awareness

C. brand stature

D. brand value

375. The lower level of esteem, energy and high knowledge are shown by _________?
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A. evident brands

B. leadership brands

C. strong brands

D. declining brands

376. In designing the brand portfolio, the focus is always on _________?
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A. categorize market coverage

B. maximum market coverage

C. minimum market coverage

D. brand house coverage

377. The type of research in which the finders use tools from social sciences disciplines is called __________?
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A. demographic research

B. ethnographic research

C. geographical research

D. psychographic research

378. The structured approach to assess sources of brands equity and its outcomes to create brands value is classified as __________?
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A. company supply chain

B. brand value chain

C. direct supply chain

D. indirect supply chain

379. The report on companys past performance which indicates current value of the brand is considered as __________?
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A. brand awareness

B. brand stature

C. brand knowledge

D. brand value

380. The defense which hits the competitors and keeping off the balance in between is classified as __________?
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A. preemptive defense

B. offensive defense

C. position defense

D. flank defense