A. ineffective medicines

B. insurance products

C. nutritious high fiber cereals

A. the cultural environment

B. the demographic environment

D. both a and b

A. qualifying

B. demonstrating quota

C. presenting quota

A. non-emotional communication channels

C. personal communication channels

D. irrational communication channels

A. moderate

B. average

D. high

A. voluntary cooperative

B. involuntary cooperative

D. voluntary franchise

A. self-image

C. self-concept

D. brand image

A. off price voluntary stores

B. mutual cooperation

C. voluntary stores

B. cycle of retailers

C. wheel of mega retailers

D. retailers discount concept

A. freight on board origin pricing

B. zone pricing

D. uniform delivered pricing

A. target market

B. developing mission statement

D. sales, profit goals, market share

A. distribution operation

C. inter-modeling

D. wholesaling

A. set price based on cost

B. convince buyer about products value

C. design a product

A. innovative marketing

B. consumer oriented marketing

C. inbound ? outbound marketing

A. corporate chains

B. voluntary chains

C. retailer cooperatives

A. differentiated marketing

B. undifferentiated marketing

C. market segmentation

B. geographical pricing

C. segmented pricing

D. promotional pricing

A. barter system

C. products

D. commodities

A. determine incurred costs

B. set target price

C. assess needs of customer

A. bargained reduction

B. discount

C. price segment

A. manufacturers sales branches

C. voluntary franchise chain

D. agents and brokers

A. geographic segmentation

C. behavioral segmentation

D. psychographic segmentation

A. sought specialty products

C. unsought shopping products

D. augmented industrial product

A. positioning strategy

C. core customer value

D. actual ownership

B. less sought services

C. shopping services

D. specialty products

A. excitement

B. competence

D. sophistication

B. promotional pricing

C. psychological pricing

D. geographical pricing

A. junk food and cigarettes

C. nutritious high fiber cereals

D. insurance products

B. unsought products

C. augmented products

D. industrial products

A. Microenvironment

B. Macro environment

D. None of the above

B. psychographic segmentation

C. behavioral segmentation

D. geographic segmentation

B. cost floor

C. cost ceiling

D. price floor

A. super retailers

C. full-service retailers

D. limited service retailers

A. awareness agents

C. evaluation agents

D. system agents

A. manufacturers sales branches

B. drop shippers

D. agent

A. store atmosphere

B. product assortment

C. services mix

A. inclusive store

B. extensive store

D. exclusive store

A. off-price retailer

C. independent super retailer

D. on-price retailer

A. fixed equipment

C. installation

D. industrial office equipment

B. uniform delivered pricing

C. basing point pricing

D. zone pricing

B. awareness stage

C. adoption

D. interest stage

A. discount based pricing

B. ceiling based pricing

D. cost based pricing

A. targeting strategy

B. intangible products

C. positioning statement

A. social class

B. None of the above

D. lifestyle

B. intramarket segmentation

C. psychographic segmentation

D. income segmentation

B. inbound marketing

C. outbound marketing

D. exclusive marketing

A. characteristics of buyers

B. buyers decision process

C. the cultural environment

A. government markets

B. consumer markets

C. international markets

A. basing point adjustment

B. geographic adjustment

C. zone price adjustment

A. inbound ? outbound marketing

B. customer value marketing

D. consumer oriented marketing