B. performance meets expectations

C. post purchase actions

D. performance shorts of expectations

A. trial and adoption

B. evaluation

D. awareness

B. financial information system

C. corporate information system

D. management information system

A. contractual investments

B. horizontal investments

C. vertical investments

B. higher the buying power

C. lower the potential

D. lower the buying power

A. raw material cost

C. sales

D. production

B. internal factors

C. external factors

D. economic variables

A. economic analysis

B. exponential analysis

D. market analysis

B. available market

C. penetrated market

D. target market

A. value elaboration model

B. value likelihood model

C. expectancy elaboration model

A. family orientation

B. inspiration orientation

C. group orientation

A. product sensitivity

C. price sensitivity

D. market sensitivity

B. None of above

C. maximum

D. minimum

A. time constrained

B. core consumer behavior

C. multitasking

B. natural environment analysis

C. competitors analysis

D. demographic analysis

A. selective ad watching

C. selective shopping

D. selective noticing

B. marketing effort

C. raw material cost

D. production

A. selective noticing

B. selective ad watching

D. selective shopping

B. planned retention

C. planned attention

D. planned distortion

A. market share forecast

B. company demand

C. market potential

A. total demand potential

B. current demand

D. total production potential

B. horizontal hubs

C. geographical hubs

D. functional hubs

A. membership groups

B. primary groups

C. secondary groups

A. likelihood route

C. elaboration route

D. value route

A. competitors effect

B. competitive marketing

D. fad

B. horizontal coordination

C. selling coordination

D. contract coordination

A. financial risk

C. functional risk

D. social risk

B. marketing management

C. building marketing records

D. field work

A. selectors

B. evaluators

C. providers

A. self-serving

B. reduced opportunities

C. asset specify

A. customer classification

C. market penetration

D. market division

B. sufficiency needs

C. formal needs

D. informal needs

B. sellers decision

C. product life cycle

D. product age

B. supplier selection

C. trial suppliers

D. buyer selection

A. marketing management

B. building marketing records

D. field work

A. effect of cultural factors

B. effect of economic factors

C. effect of global factors

B. research dynamics

C. recognize problem

D. deciding information sources

A. geographical constrained

B. time constrained

C. availability constrained

A. non compensatory model

C. approached model

D. realistic model

A. self-concept

B. ideal self-concept

D. actual self-concept

A. potential customers

C. company market share

D. product-share

A. product demand

C. customer buying power

D. services demand

A. realistic

C. realistic

D. social heuristic

A. status quo

C. motivation

D. loyalty

A. systems contracting

B. dealers

C. system selling

A. selective noticing

B. selective ad watching

C. prepared distortion

A. integrate gains

B. segregate loss

D. integrate loss

B. demographic environment analysis

C. geographic environment analysis

D. analysis of natural environment

A. Seven categories

B. Four categories

D. Five categories

A. initiators and users

B. buyers and gatekeepers

C. deciders and approvers