marketing MCQs – Page 16

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
301. A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?
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A. environmental weakness

B. environmental threat

C. environmental strength

D. environmental opportunity

302. The floor of the products price is set with the help of __________?
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A. supply

B. cost

C. demand

D. discount and allowance

303. The service outputs produced by the customers are ________?
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A. spatial convenience

B. all of the above

C. lot size

D. waiting and delivery time

304. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
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A. Zero-level channel

B. Two-level channel

C. one-level channel

D. Three-level channel

305. The reduction of price awarded to the customers who pay their bills promptly is classified as ________?
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A. quantity discount

B. descriptive discount

C. non-functional discount

D. discount
306. The Companys core business process includes __________?
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A. market sensing process

B. CRM process

C. all of the above

D. customer acquisition process

307. The planning of target market and value proposition of firm is the part of ___________?
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A. market opportunities

B. firms financial plan

C. strategic marketing plan

D. tactical marketing plan

308. The consumers who remain loyal to two or three brands are classified as _______?
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A. switchers

B. split loyal

C. hard-core loyal

D. shifting loyal

309. The strategy based on the intermediaries involve in marketing channels do not include ___________?
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A. intensive distribution

B. descriptive distribution

C. exclusive distribution

D. selective distribution

310. Services provided by marketing channels to their customer in a collective way is classified as _____________?
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A. location integration

B. functional integration

C. product integration

D. channel integration
311. The young and impulsive people who seek excitement and variety can be the best __________?
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A. experiences

B. innovators

C. non-achievers

D. non-innovators

312. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
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A. believers

B. non-strivers

C. non-believers

D. strivers

313. According to loyalty status, the marketers divide brand loyalty into groups do not include ___________?
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A. split loyal

B. non-switchers

C. hard-core loyal

D. shifting loyal

314. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
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A. Second degree

B. Third degree

C. Fourth degree

D. First degree

315. The act of specific performance offered by one party to another and tangible in nature is classified as __________?
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A. product

B. co-branding

C. None of the above

D. service
316. The system includes all the experiences while using the market offering is classified as ________?
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A. value delivery system

B. product proposition

C. distinctive proposition

D. customer proposition

317. The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
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A. cash rebates

B. loss leader pricing

C. special event pricing

D. special customer pricing

318. The approving of orders, shipping of goods on time and payment of collection is the part of _________?
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A. the fulfill management process

B. customer relationship management

C. customer acquisition process

D. corporate goals

319. Most of the time, the companys specialized departments handle the ___________?
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A. supplying activities

B. support activities

C. financial activities

D. primary activities

320. The hospitals, loan agencies, postal services and schools are examples of the services of __________?
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A. private non-profit sector

B. government sector

C. business sector

D. manufacturing sector