marketing Mcqs
701. The function of closeness between products performance and product expectation is classified as ___________?
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A. satisfaction

B. dissatisfaction

C. bad performance

D. high performance

702. The areas specific subculture and social class is classified as____________?
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A. environmental factors

B. global factors

C. economic factors

D. cultural factors
703. The index showing that it is expensive to attract few or more prospects is referred in _____________?
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A. high market penetration index

B. strict demand

C. stretched market penetration index

D. low market penetration index

704. The two-factor theory is proposed by ___________?
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A. John Dale

B. Abraham Maslow

C. Frederick Herzberg

D. Sigmund Freud

705. The consumers who seek the answer of how we see ourselves is a concept named_________?
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A. self-monitors

B. actual self-concept

C. ideal self-concept

D. self-concept

706. The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
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A. adjusting heuristic

B. geographical heuristic

C. anchoring heuristic

D. peripheral heuristic

707. The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
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A. self-motivation

B. personality

C. self-goals

D. self-values

708. The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as________?
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A. cooperative systems

B. contractual selling

C. basic buying and selling

D. contractual buying

709. The comparison of potential and current market share yields __________?
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A. profit penetration index

B. market demand index

C. price penetration index

D. share penetration index
710. The selective distortion and selective attention are the types of_________?
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A. technical process

B. perceptual process

C. motivational process

D. sampling process

711. The groups that people think to join are classified as_________?
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A. aspiration groups

B. associative groups

C. party groups

D. leader groups

712. The intensity of negative attitude and motivation, to comply which are the dependents of______________?
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A. anticipated factors

B. attitudes of others

C. unanticipated situational factors

D. conjunctive situational factors

713. The family, friends, coworkers and neighbors are classified as__________?
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A. transaction group

B. informal groups

C. formal groups

D. membership groups
714. The long-term social and economic changes on a highly large scale is classified as __________?
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A. introductory products

B. special followers

C. mega trends

D. minor trends

715. The business markets buy phases, include:___________?
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A. product specification

B. proposal solicitation

C. all of the above

D. order-routine specification

716. The cost reduction approach states that product components can be redesigned without affecting performance is classified as___________?
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A. product performance analysis

B. product marketing analysis

C. product cost analysis

D. product value analysis
717. The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
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A. alternative theory

B. prospect theory

C. integration theory

D. segregation theory

718. The markets in which participants directly exchange goods or services are classified as________?
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A. private alliances

B. barter markets

C. public markets

D. buying markets

719. The first step in buying, decision process is to__________?
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A. search of information

B. recognize problem

C. deciding information sources

D. problem analysis

720. The demand which is not affected by price ranges is classified as________?
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A. inelastic price

B. inelastic demand

C. elastic demand

D. elastic price

721. The substantial growth potential in the industry for all the firms is called ___________?
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A. low market penetration index

B. high market penetration index

C. strict demand

D. stretched market penetration index

722. The industrial strategy to build large scale industries by bidding process is classified as_________?
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A. system selling

B. management supplies

C. systems contracting

D. systems buying

723. The companies shift the ordering responsibility to the specific suppliers in managing systems are classified as__________?
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A. replenishment programs

B. continuous programs

C. inventory management

D. vendor managed inventory
724. The markets which include buying from manufacturers rather than intermediaries is classified as________?
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A. relative buyers

B. price sensitive buyers

C. consumer markets

D. business markets
725. The consumers buying behavior is largely influenced by___________?
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A. cultural factors

B. all of the above

C. social factors

D. personal factors

726. The consumers seek about the answer of how we think others see us is a concept named as a _____________?
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A. self-monitors

B. ideal self-concept

C. self-concept

D. actual self-concept

727. The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?
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A. Company sales potential

B. forecasted sales

C. product sales potential

D. market demand potential

728. When the marketers offer the products which is representation of the category as a whole is classified as ____________?
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A. representative heuristic

B. expectancy heuristic

C. psychological heuristic

D. motivation heuristic

729. The concept which defines the person and its interaction with the environment is classified as________?
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A. lifestyle

B. status

C. role

D. personality

730. The buying situations in business markets include___________?
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A. new task

B. all of the above

C. straight rebuy

D. modified rebuy

731. The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
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A. straight rebuy

B. modified task

C. new task

D. modified rebuy

732. The way in which consumers categorize and record financial outcomes of the market offering is classified as _________?
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A. decision accounting

B. mental accounting

C. critical accounting

D. geographical accounting

733. The way how information taken out from customers memory or mind is classified as________?
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A. memory encoding

B. memory retrieval

C. memory decoding

D. memory revival

734. The influential model of attitude change and attitude formation is_________?
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A. value elaboration model

B. value likelihood model

C. elaboration likelihood model

D. expectancy elaboration model

735. The past sales analysis techniques do not include in ___________?
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A. exponential ratio method

B. exponential smoothing

C. econometric analysis

D. time-series analysis

736. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
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A. linking product to engaging issue

B. linking product to personal situation

C. triggering emotions to personal values

D. adding an important feature

737. When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
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A. outsourcing

B. selling

C. off shoring

D. framing
738. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
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A. reference groups

B. retailer groups

C. marketing groups

D. affecting groups

739. The minor stimuli that determines when and where customer responds is classified as__________?
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A. cues

B. drive

C. learning

D. motivation

740. The customers who loss averse tend to underweight the___________?
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A. integrate probabilities

B. segregate probabilities

C. low probabilities

D. high probabilities
741. When the customers possess sufficient ability and motivation, they always follow _____________?
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A. motivation route

B. central route

C. value route

D. elaboration route

742. When the customers base their predictions on example that comes to mind easily are classified as__________?
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A. availability heuristic

B. representative heuristic

C. anchoring heuristic

D. adjusting heuristic

743. The websites on which customer can order through distributed catalogs are classified as_________?
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A. distribution sites

B. ordering sites

C. procurement sites

D. catalog sites
744. The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
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A. users

B. influencers

C. deciders

D. initiators

745. The customer is disappointed of the purchase if____________?
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A. performance exceeds expectation

B. performance meets expectations

C. performance shorts of expectations

D. post purchase actions

746. The degree of perceived risk varies with ___________?
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A. all of the above

B. money at stake

C. customer self-confidence

D. attribute uncertainty

747. The process about how the individual customer come to know about the market offering, is classified as________?
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A. total set of brands

B. availability set

C. consideration set

D. brands awareness
748. The formal decision making process by which large organization buy the services and products is classified as_________?
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A. small buying

B. large buying

C. procedure buying

D. organizational buying
749. With the passage of time, the new-buy situations become_________?
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A. straight rebuy

B. new rebuy

C. straight buy

D. modified rebuy

750. The absolute limit of companys product demand is called ___________?
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A. demand

B. market potential

C. product potential

D. sales