marketing MCQs – Page 15

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
281. The marketing which describes the skills to serve the clients is classified as _________?
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A. interactive marketing

B. descriptive marketing

C. external marketing

D. internal marketing

282. The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
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A. shopper size

B. jobber size

C. lot size

D. spatial size

283. Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
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A. major service with minor goods

B. pure services

C. tangible goods with accompanying services

D. pure tangible goods

284. The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?
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A. time pricing

B. channel pricing

C. emergency pricing

D. season pricing

285. The split loyal can show the companys ___________?
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A. weaknesses

B. strengths

C. competitors brands

D. loyalty

286. The guarantees of products by its manufacturers and offer payment terms are classified as _________?
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A. price policy

B. conditions of sale

C. territorial rights

D. distribution policy

287. The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?
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A. market penetration pricing

B. push pricing strategy

C. market skimming pricing

D. quality leadership pricing

288. The set of segments which share some profitable similarities are classified as ________?
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A. similar segments

B. micro segment

C. niche segments

D. super segments
289. When all the customers have same preferences, the marketing strategy is classified as ___________?
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A. individual marketing

B. niche marketing

C. profitability marketing

D. mass marketing
290. The intensive distribution strategy works well for the products such as ___________?
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A. designer apparels

B. real estate

C. heavy machinery

D. soft drinks and snacks
291. In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
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A. terminators

B. agents

C. facilitators

D. merchants
292. The hard core loyal helps company to identify its product _________?
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A. competitors brands

B. loyalty

C. weaknesses

D. strengths
293. If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
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A. $85

B. $80

C. $15

D. $165

294. All the activities that define the target markets and potential customers is the part of _________?
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A. customer acquisition process

B. the new-offering process

C. the strategic management process

D. customer relationship management

295. The pricing technique which transfer from off-peak periods to peak periods is classified as __________?
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A. complementary pricing

B. non-peak pricing

C. reservation pricing

D. differential pricing
296. The technique which tries to identify real cost of serving an individual customer is called ______?
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A. price based accounting

B. activity based accounting

C. turnover based accounting

D. cost based accounting

297. The determinants of service quality in service-quality model includes ____________?
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A. all of the above

B. responsiveness

C. reliability and empathy

D. assurance and tangibles

298. The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
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A. single product concentration

B. mass customization

C. product specialization

D. market specialization

299. Activities in the value chains support are included __________?
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A. technology development

B. all of the above

C. procurement

D. infrastructure of firm

300. The extra payment awarded to resellers for their participation in special programs is classified as __________?
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A. allowance

B. seasonal discount

C. offset discount

D. equalizing discount