A. data based on raw materials

B. data based on results

D. data based on sales

A. social risk

B. physical risk

C. financial risk

A. selective retention

C. prepared distortion

D. selective distortion

A. more and large buyers

B. few and small buyers

D. more and small buyers

A. market environmentalism

B. individual environmentalism

D. environment segmentation

B. straight task

C. in-house task

D. modified task

A. biogenic factors

B. rational

C. self-concept

B. personality

C. self-values

D. self-goals

B. public utilities

C. insurance companies

D. government institutions

A. production quota

B. demand potential

C. marketing expenses quota

B. modified task

C. modified buyers

D. modified buy

A. public exchanges

B. spot markets

C. exchange markets

B. horizontal hubs

C. vertical hubs

D. geographical hubs

B. sales forecast

C. time series smoothing

D. statistical smoothing

B. large markets

C. large buying

D. organization market

A. evaluation stage

B. all stages

D. growth stage

A. initiators

B. providers

C. users

A. membership behavior

C. market behavior

D. database behavior

A. breaking

B. learning

D. motivation

B. actual self-concept

C. self-concept

D. self-monitors

A. quota system

C. product budgeting

D. raw material budgeting

A. initiators

B. evaluators

D. approvers

A. triggering emotions to personal values

B. linking product to engaging issue

D. linking product to personal situation

A. new buy

C. turned rebuy

D. purpose buying

A. geographical hubs

B. vertical hubs

C. functional hubs

A. potential market index

B. target market index

D. available market index

A. unanticipated situational factors

B. attitudes of others

C. anticipated factors

A. organization market

B. large markets

D. consumer market

A. market development system

C. market information system

D. market record system

A. private records

C. external records

D. public records

B. biogenic

C. formal needs

D. monitored needs

A. demand budget

B. competitors budget

C. marketing budget

A. estimated demand

C. minimum demand

D. potential demand

A. evaluators

C. buyers

D. selectors

A. motivation hierarchy

B. intentional hierarchy

C. sampling hierarchy

A. marketing shade

B. short-term marketing wave

C. fade fashion

A. anchor framing

B. critical framing

C. adjustment framing

A. market share percentage

C. product-index percentage

D. product potential percentage

B. motivation route

C. elaboration cue

D. value route

A. less attention

B. research attention

C. data attention

A. off phase

B. sell phase

C. purchase phase

B. role

C. personality

D. status

A. deciders

B. evaluators

C. approvers

A. expectancy heuristic

B. motivation heuristic

D. peripheral heuristic

A. market positioning

C. fake positioning

D. brand positioning

A. heuristics

C. lexicographic heuristics

D. eliminating heuristic

B. selective distortion

C. selective retention

D. selective attention

A. product repositioning

C. physiological repositioning

D. technical repositioning

A. monitoring process

B. buying process

D. motivation process

A. motivation

B. drive

C. cues