marketing MCQs – Page 14

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
261. The process of determining profitability of each segment is classified as __________?
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A. segment profitability

B. marketing mix

C. acid test segments

D. segment positioning

262. The Company licenses to companies for producing its products is classified as ________?
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A. logistic alliances

B. pricing collaborations

C. service alliance

D. product alliance
263. The pricing technique according to which the low price is charged for a quality offering is classified as ___________?
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A. break-even pricing

B. value pricing

C. perceived value pricing

D. target return pricing

264. The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
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A. price discrimination

B. price rebates

C. price leadership

D. price functionality

265. According to VALS framework, the consumers dimension groups with lower resources does not include ________?
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A. believers

B. survivors

C. makers

D. thinkers

266. The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
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A. customer segment pricing

B. location pricing

C. channel pricing

D. product-form pricing

267. If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?
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A. 5333

B. 7333

C. 6333

D. 4333

268. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
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A. channel conflict

B. channel trade release

C. channel ordination

D. channel distributive rights

269. The costs of products that do not fluctuate with the level of production are classified as _________?
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A. variable costs

B. quality costs

C. augmented costs

D. fixed costs
270. The services such as repair and installation services are classified as __________?
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A. empathy services

B. value-augmenting services

C. assurance services

D. facilitating services
271. The market-penetration strategy is used to gain market share in __________?
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A. new products for new markets

B. current product in current market

C. new products in new market

D. current products in new market

272. The phases in value creation sequence process does not include __________?
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A. providing the value

B. making the superior product

C. communicating the value

D. choosing the value

273. The diversification strategy is used to gain market share in __________?
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A. new products for new markets

B. new products in new market

C. new products in current markets

D. current product in current market

274. The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
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A. niche

B. costly customization

C. individuals

D. custom group

275. The cost of products that fluctuate with the level of production are classified as ___________?
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A. fixed costs

B. augmented costs

C. total costs

D. variable costs
276. According to categories of services mix, and the products that have no accompanying services are classified as ___________?
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A. major service with minor goods

B. tangible goods with accompanying services

C. pure services

D. pure tangible goods
277. The amusement parks charge less to school trips, is an example of ___________?
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A. image pricing

B. channel pricing

C. product form pricing

D. customer segment pricing
278. The pricing technique according to which company charges its customers on the basis of prices competitors is classified as _________?
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A. value pricing

B. perceived pricing

C. high low pricing

D. going rate pricing
279. The third phase of value creation sequence is _________?
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A. making the superior product

B. choosing the value

C. providing the value

D. communicating the value
280. When a company agrees to promote product of other company it is classified as _________?
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A. service alliances

B. promotional alliances

C. logistic alliances

D. product alliance