marketing MCQs – Page 13

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
241. Considering accumulated production experience, the decreasing in average cost is classified as ___________?
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A. experience curve

B. learning curve

C. observational curve

D. both A and B
242. The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?
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A. fourth-degree discrimination

B. second-degree price discrimination

C. third-degree discrimination

D. first-degree price discrimination
243. In the value creation, communicating the value phase includes __________?
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A. utilizing the social media sources

B. utilizing the capabilities

C. utilizing raw materials

D. utilizing the competencies

244. The reduction in price awarded to customers who buy products in large volumes is classified as ________?
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A. delayed quotation pricing

B. unbundling

C. reduction of discounts

D. reduction of discounts

245. The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?
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A. distributive policy

B. trade policy

C. price policy

D. selective policy

246. The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?
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A. target return price

B. value pricing

C. target markup price

D. perceived pricing

247. The situation when companies use two or more different channels is classified as __________?
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A. multichannel marketing

B. integrated marketing

C. interchanging marketing

D. facilitator marketing

248. The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?
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A. product-form pricing

B. customer segment pricing

C. location pricing

D. channel pricing
249. The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
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A. value-augmenting services

B. empathy services

C. assurance services

D. facilitating services

250. The people who express taste and independence are classified as ____________?
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A. makers

B. non-actualizes

C. non-makers

D. actualizes
251. The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
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A. rightward direction

B. backward direction

C. leftward direction

D. forward direction

252. The process of planning where to allocate the funds of business unit is the part of planning under __________?
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A. division level

B. corporate level

C. business level

D. decision level

253. The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________?
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A. markup demand

B. markup price

C. markup cost

D. unit cost
254. The last divisional level for firms planning is __________?
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A. planning at decision level

B. planning at production level

C. planning at corporate level

D. planning at business level

255. The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
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A. target return cost

B. target return price

C. break-even volume

D. unit cost

256. The analysis of opportunities and threats include ___________?
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A. internal environment

B. product environment

C. external environment

D. market environment

257. The value chain identifies primary activities and __________?
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A. Four support activities

B. Six support activities

C. Seven support activates

D. Five support activities

258. The price cutting technique leads to various possible traps including __________?
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A. shallow-pockets traps

B. low-quality traps

C. all of above

D. price-war traps

259. The demand curve for the prestige goods slopes is __________?
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A. downward

B. upward

C. rightward

D. leftward

260. The successful and goal oriented people who focus on family and career are classified as _________?
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A. non-thinkers

B. non-motivators

C. motivators

D. achievers