marketing Mcqs
601. The stages in the brand development according to successive quadrants are considered as ___________?
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A. brand grid

B. power grid

C. reporting grid

D. knowledge grid

602. A persons feeling of pleasure which results in products performance that match expectations is called __________?
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A. satisfaction

B. distinctive proposition

C. dissatisfaction

D. superior value

603. The net present value of forecasted brand earnings is classified as __________?
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A. brand value

B. brand discount rate

C. brand responsiveness

D. brand earnings

604. The communication, inspiration and simplification are the criteria for designing _________?
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A. legitimate mantra

B. visual mantra

C. straddle mantra

D. branding mantra
605. In sampling plan, the question how many people the Company should survey is the part of _____________?
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A. sampling unit

B. sampling size

C. sampling procedure

D. sampling scale

606. When customers do not react favorably for specific brand under same circumstances, is said to be __________?
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A. buyers equity

B. market share equity

C. positive brand equity

D. negative brand equity
607. The program multiplier includes __________?
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A. channel support

B. distinctiveness

C. market dynamics

D. competitive reactions

608. The systematic design which analysis and report the data is called _________?
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A. systematic research

B. marketing research

C. research validity

D. research process

609. The number of common and distinctive elements of brand are reflected as ____________?
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A. brand responsiveness

B. brand earnings

C. branding rate

D. brand architecture
610. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
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A. external factors

B. economic variables

C. internal factors

D. social classes
611. The demand of market corresponding to the level of industry is called as ____________?
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A. demand forecast

B. market forecast

C. product forecast

D. market share forecast

612. The religious groups and trade-union groups are best classified in _____________?
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A. primary groups

B. transaction groups

C. secondary groups

D. membership groups

613. The companies join together to gain more discounts on volume purchases are classified as________?
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A. buying markets

B. barter alliances

C. private exchanges

D. buying alliances
614. The cost of the product that can be added to other large purchase of the product is classified as_____________?
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A. integrate loss

B. segregate gains

C. segregate loss

D. integrate gains

615. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
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A. family factors

B. social factors

C. status factors

D. personal factors
616. The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?
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A. minor fad

B. market disaster

C. mega trend

D. trend
617. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
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A. conjunctive heuristic

B. heuristics

C. lexicographic heuristics

D. eliminating heuristic

618. The company may expand its share in market is shown in share-penetration index, which is _____________?
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A. low market penetration index

B. high market penetration index

C. fixed index

D. zero index

619. The Herzbergs theory is based on two factors those are________?
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A. satisfiers and dissatisfies

B. regular and irregulars

C. all of the above

D. formal and informal

620. The estimation of potential buyers and estimation of potential purchases is classified as ____________?
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A. multiple-factor index method

B. chain-ratio method

C. market-buildup method

D. demand-buildup method

621. The business buyers convert all the benefits and costs into___________?
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A. corporate terms

B. monetary terms

C. approving terms

D. influencing terms

622. The process of where, when and how information gets into persons memory is called ___________?
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A. memory revival

B. memory retrieval

C. memory decoding

D. memory encoding
623. The type of contract in which single supplier provides the buyer with all the requirements is classified as________?
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A. system selling

B. systems contracting

C. management supplies

D. systems buying

624. The information is acquired from examining, handling and usage of the product is classified as__________?
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A. experimental sources

B. commercial sources

C. personal sources

D. public sources

625. When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
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A. expectancy cue

B. value cue

C. peripheral route

D. central route

626. The market consists of a set of consumers having income, access and interest in a product is called ____________?
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A. penetrated market

B. target market

C. available market

D. potential market

627. The convenient products and services are mostly served to the customers who are_____________?
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A. geographically constrained

B. time constrained

C. money constrained

D. both B and C
628. The sales information systems and customer data bases are the part of companys ____________?
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A. external record

B. private record

C. internal record

D. public record

629. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
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A. need based model

B. want based model

C. expectancy value model

D. belief based model

630. The calculation of area market potential includes the methods which are ____________?
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A. market-buildup method

B. multiple-factor index method

C. chain-ratio method

D. both A and B
631. The process of allowing flexibility for unanticipated events is classified as__________?
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A. adoption

B. adaptation

C. adaption

D. communication

632. The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?
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A. market demand

B. share potential

C. product potential

D. market potential
633. An unlimited and permanent repository of useful information is classified as________?
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A. motivational memory

B. temporary memory

C. long term memory

D. short term memory

634. The increase in business legislation and special interest groups is classified as __________?
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A. technology trends

B. social trends

C. political-legal environment

D. socio-techno environment

635. The perceptual process in which customers remember good points about brand as compared to competing brand is___________?
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A. selective attention

B. selective shopping

C. selective noticing

D. selective retention
636. The persons sociability, adaptability and defensiveness are best classified in_________?
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A. self-goals

B. self-values

C. self-motivation

D. personality
637. The persuasion route based on customer rational consideration and buying diligence is explained in_________?
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A. central cues

B. peripheral route

C. central route

D. value cues

638. In industry, market is affected by marketing expenditures of companies is called ___________?
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A. no expansible market

B. expansible market

C. expanding expenditure

D. limited expenditure

639. The product failure that cause opportunity cost of finding other market offering is classified as_________?
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A. cost risk

B. availability risk

C. time risk

D. choice risk

640. The estimated share of market in the reference of companys product is called __________?
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A. minimum demand

B. potential demand

C. company demand

D. estimated demand

641. The process of doing two or more tasks at a single time is called__________?
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A. multitasking

B. time constrained

C. money constrained

D. motivational aspects

642. The type of exchange relationship in a specific adaptation without strong cooperation is called__________?
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A. mutual structure commitment

B. mutually contracts

C. commitment selling

D. mutually adaptive
643. The price margins fall and price competition increases when the index of market penetration is ____________?
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A. fixed

B. high

C. low

D. zero

644. The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
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A. personal sources

B. experimental sources

C. commercial sources

D. public sources

645. In a market, the group of consumers who are currently buying the companys product are classified as _____________?
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A. available market

B. penetrated market

C. target market

D. potential market

646. The difference between perceived costs and perceived benefits is classified as________?
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A. buyers incentive

B. corporate incentive

C. competitors incentive

D. sellers incentive

647. The limited and temporary repository of useful information is classified as____________?
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A. long term memory

B. permanent memory

C. short term memory

D. None of above

648. The customers who are less averse tend to overweight the product failure with___________?
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A. high probabilities

B. low probabilities

C. segregate probabilities

D. integrate probabilities

649. The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
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A. procedure buying

B. organizational buying

C. large buying

D. small buying

650. The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
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A. total market potential

B. total demand potential

C. total production potential

D. current demand