marketing MCQs – Page 12

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

221. If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?
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A. $3.33

B. $2.33

C. $4.33

D. $5.33

222. The first level of planning starts with __________?
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A. corporate planning

B. product planning

C. division planning

D. business planning

223. The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
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A. minor qualities

B. experience qualities

C. credence qualities

D. search qualities

224. The VALS segmentation main framework dimensions are ________?
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A. consumer motivation

B. consumer resources

C. consumer solicitation

D. both A and B

225. An area that company can profitably satisfies according to buyers needs is called _________?
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A. new market

B. production opportunity

C. new customers

D. marketing opportunity

226. The average waiting time of customers to receive receipts of goods bought are classified as _______?
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A. jobber time

B. lot time

C. spatial time

D. delivery time

227. The business can be defined in the dimensions of __________?
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A. technology

B. customer needs

C. customer groups

D. all of the above

228. The strategy of marketing channel system in which companys sales force carry, promote and sell products to end users is classified as _________?
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A. pull strategy

B. bundle strategy

C. shallow strategy

D. push strategy

229. The sum of variable costs and fixed costs is classified as _______?
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A. fixed costs

B. variable costs

C. augmented costs

D. total costs

230. The first step in the procedure of setting the price is to _________?
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A. select pricing objective

B. analyzing prices of competitors

C. estimating costs

D. determining demand

231. The consumers who are used to buy only brand all the time are classified as _________?
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A. hard-core loyal

B. split loyal

C. shifting loyal

D. switchers

232. The analysis of strengths and weaknesses are included in __________?
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A. market environment

B. external environment

C. product environment

D. internal environment

233. The consumers who shift loyalty status from one brand to another are classified as ________?
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A. hard-core loyal

B. switchers

C. shifting loyal

D. split loyal

234. The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
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A. analyzing prices of competitors

B. estimating costs

C. select pricing objective

D. determining demand

235. The differentiated marketing in comparison of undifferentiated marketing creates _______?
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A. more total sales

B. less total cost

C. less total sales

D. more total purchases

236. The activities in researching and developing with high quality is the part of _________?
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A. the product-sensing process

B. the new-offering process

C. the customer acquisition process

D. the fulfill management process

237. A tool or process used to create more value for the customer is ___________?
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A. delivery network

B. supply chain

C. value chain

D. value delivery network

238. The reduction in price awarded to customers who buy products in large volumes is classified as __________?
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A. non-functional discount

B. discount

C. quantity discount

D. descriptive discount

239. When a firm offers logistical services for some other companys product, it is said to be _________?
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A. employee alliances

B. raw materials alliance

C. production alliances

D. logistic alliance

240. The demand for a particular product can decline if the price is _________?
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A. constant

B. high

C. stable

D. low

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