marketing Mcqs
551. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
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A. Likert scale

B. multiple choice

C. dichotomous

D. semantic differential

552. In value stages, the marketing program investment must consider __________?
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A. attachment

B. price premiums

C. market capitalization

D. product and trade
553. When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
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A. working differentiation

B. channel differentiation

C. efficient differentiation

D. effective differentiation

554. The unstructured technique that allows a possible range of responses is classified as ________?
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A. quantitative measures

B. open-ended questionnaire

C. close-ended questionnaire

D. qualitative measures
555. The representation of consumer preferences and perceptions in visual manner is classified as __________?
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A. desirable representation

B. perceptual maps

C. preference representation

D. feasible representation

556. The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
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A. points of positioning

B. points of differences

C. points of references

D. points of association

557. The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?
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A. frontal attack

B. guerilla attack

C. flank attack

D. bypass attack

558. When the bands are introduced to compete with the competitors thus the brands are classified as __________?
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A. sub variant brands

B. flankers

C. variant brand

D. competitive

559. The defense which supports possible counterattack of other marketers is classified as ____________?
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A. flank defense

B. offensive defense

C. position defense

D. counter defense

560. The technique of asking respondents to complete the given story is called _________?
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A. story completion

B. sentence completion

C. word association

D. completely unstructured

561. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
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A. customer-mix modeling

B. marketing-mix modeling

C. data-mix modeling

D. market oriented research

562. When the brand equity is based on customer differences then the competition, it is based on _________?
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A. preferences

B. loyalty

C. cost

D. price
563. The specific companies that are hired for specific projects and design studies are classified as ___________?
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A. custom marketing research firms

B. None of above

C. customer oriented research firms

D. designed researches

564. The customer loyalty or retention is best classified as __________?
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A. sampling metrics

B. unit metrics

C. procedural metrics

D. marketing external metrics
565. The attributes or benefits associated to overcome the customers perceived weakness are classified as __________?
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A. category points of parity

B. competitive points of parity

C. comparative points of difference

D. desirable points of parity

566. A company which satisfies the needs of customers with same products are considered as __________?
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A. industry

B. Corporation

C. competitors

D. organization

567. The lower levels of esteem and knowledge are shown as _________?
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A. existing brands

B. faded brands

C. failed brands

D. strong new brands
568. The copy which is made of the market leaders product but differentiates its pricing and distribution strategies is classified as _____________?
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A. imitator

B. cloner

C. adapter

D. counterfeiter

569. In close-ended question, the use of scale having two bipolar words to record response of respondents is classified as _________?
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A. multiple choice

B. Likert scale

C. dichotomous

D. semantic differential
570. The goal of customer relationship management is to produce ________?
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A. high customer equity

B. equity portfolio

C. low customer equity

D. medium customer equity

571. The act of designing firms offers and to occupy distinct place is considered as __________?
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A. positioning

B. targeting

C. extract target

D. segmenting

572. The type of competitive advantage which is used as springboard to create new advantages is classified as __________?
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A. non leverage advantage

B. leverage able advantage

C. inspiring advantage

D. announced advantage

573. The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
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A. internal assessment

B. direct approach

C. external assessment

D. indirect approach

574. When the companies combine existing brand with new brands, the brands are called __________?
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A. product extension

B. sub-brand

C. parent brand

D. brand extension

575. The higher level of selective demand for the product is referred as ____________?
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A. product demand

B. product index

C. market index

D. market share
576. The fourth step in the marketing research process is __________?
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A. storing the findings

B. analyzing the marketing information

C. collecting the information

D. ignoring competitive prices

577. The product or set of product which functions are close substitutes is classified as_________?
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A. target membership

B. position membership

C. competitive membership

D. category membership
578. The information which are collected through observation, focus group and surveys are included in __________?
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A. internal marketing

B. external marketing

C. secondary data sources

D. primary data sources
579. The marketer, who finds a stated need and fulfills it with the best market offering is classified as ____________?
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A. responsive marketers

B. market driven marketers

C. anticipative marketers

D. creative marketers

580. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
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A. projective techniques

B. situation projection

C. graphic projection

D. picture projection

581. The marketing research firms do not include _________?
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A. specialty line marketing firms

B. custom marketing research firms

C. syndicated research firms

D. product alliance firms
582. The difference between the customers evaluation including all the costs incurred and the benefits is called ________?
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A. customer reliability

B. company market value

C. customer perceived value

D. customer affordability

583. An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
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A. customer multiplier

B. develop multiplier

C. program multiplier

D. market multiplier

584. The technique in which the people create picture of collage or other drawings to depict consumers perceptions is called _________?
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A. associations

B. laddering

C. visualizations

D. personifications

585. When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
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A. focus group

B. group discussion

C. psycho graphically selected group

D. demographically selected group

586. The record which is based on business customers past purchases, sales price and volumes is classified as ________?
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A. customer database

B. business database

C. company marketing

D. databases marketing

587. The mix and match maximize collective and individual effects are classified as _________?
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A. holistic marketing

B. integrated marketing

C. adoptable marketing

D. protectable marketing

588. The close-ended question in which each question have two possible answers are _____________?
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A. semantic differential

B. multiple choice

C. dichotomous

D. Likert scale

589. In brand dynamics, the belief for delivering product performance on consumers short list is classified as _______?
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A. brand performance

B. presence

C. brand relevance

D. advantage

590. A company can create differentiation for its product with the help of _________?
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A. employee differentiation

B. all of the above

C. channel differentiation

D. image differentiation

591. The brand association which can be made superior and distinctive relevance to competitors is classified as __________?
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A. desirability

B. deliverability

C. differentiability

D. feasibility

592. The questions in questionnaire that allow respondents to express their own thoughts and words are called ________?
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A. rating scale

B. open -ended questions

C. close-ended questions

D. stratified sampling

593. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?
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A. close-ended questions

B. stratified sampling

C. rating scale

D. open-ended questions

594. The extent in which value in created in customers mind and affects market performance is considered as __________?
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A. program multiplier

B. customer multiplier

C. market multiplier

D. customer multiplier

595. The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
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A. company database

B. individual database

C. detailed database

D. customer database
596. The three main ways to convey brands category membership are classified as ________?
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A. relying product description

B. comparing to examples

C. all of the above

D. announcing category benefits

597. A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
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A. satisfied customers

B. dissatisfaction

C. superior value

D. profitable customers
598. The compelling images which appeal the customers psychological needs is considered as __________?
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A. image differentiation

B. process differentiation

C. working differentiation

D. employee differentiation

599. The way in which customers think and act in terms of prices and market share is classified as __________?
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A. brand equity

B. branding

C. advertising

D. valuing

600. The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
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A. market defense

B. market stretching

C. market diversification

D. market broadening