marketing Mcqs
501. In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
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A. brand relationship

B. brand evidence

C. brand existence

D. bonding
502. The added value on products and services is called ________?
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A. valuing

B. branding

C. advertising

D. brand equity
503. The activities and steps that inform and engage employees in building a brand is classified as __________?
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A. external marketing

B. external branding

C. internal branding

D. internal marketing

504. The new users are searched in the groups which do not take into considerations, the ___________?
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A. penetration strategy

B. primal expansion strategy

C. new-market strategy

D. geographical expansion strategy

505. In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
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A. advantage

B. brand relevance

C. performance

D. presence

506. The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
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A. stable defense

B. unstable defenses

C. static defense

D. mobile defense
507. The value creation practices such as evangelizing and justifying is classified as ________?
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A. brand use

B. community engagement

C. social networking

D. impression management
508. In value stages, the shareholder value must consider ________?
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A. price premiums

B. attachment

C. product and trade

D. market capitalization
509. The research type in which the researchers can collect data by observing the relevant factors is called __________?
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A. ethnographic research

B. psychographic research

C. observational research

D. demographic research

510. In BVA, the measurement of customers awareness of brand is classified as ____________?
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A. knowledge

B. perceived knowledge

C. brand knowledge

D. energized knowledge

511. The comparison of brand equity from thousands of different brands with several categories is called _________?
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A. brand asset valuator

B. brand similarities valuator

C. brand preference valuator

D. brand differences valuator

512. The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
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A. company database

B. customer database

C. database marketing

D. detailed database

513. The percentage or number of customers who move from one level to next level in buying decision process is called ________?
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A. conversion rates

B. loyalty rates

C. marketing rates

D. shopping rates

514. The concept of viewing brands as belief complexed system is classified as __________?
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A. strength branding

B. threaten branding

C. primal branding

D. potential branding

515. In making of questionnaire, the open-ended question includes ________?
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A. thematic appreciation test

B. word association

C. story completion

D. all of the above
516. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
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A. retention

B. add-on spending

C. acquisition

D. visualization

517. A companys survey to access peoples knowledge, preferences and beliefs are classified as __________?
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A. focus group researcher

B. ethnographic research

C. survey research

D. observational research

518. An element in defensive brand building does not include __________?
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A. protectable

B. adoptable

C. unmemorable

D. transferable

519. The value proposition in which customer is focused, is the result of ___________?
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A. positioning

B. segmenting

C. targeting

D. extract target

520. The parent brand introducing new product within the existing category is considered as __________?
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A. category extension

B. brand extension

C. parent extension

D. line extension
521. The higher levels of energy and differentiation are shown by
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A. strong new brands

B. faded brands

C. failed brands

D. existing brands

522. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
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A. straddling

B. simplifying

C. inspiring

D. communication

523. The estimation of total brand value in financial terms are classified as __________?
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A. brand audit

B. liabilities evaluation

C. brand valuation

D. brand tracking

524. A structured way to distribute the insights within the organization is called __________?
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A. marketing dashboards

B. customer dashboards

C. unit dashboards

D. stakeholders dashboards

525. The small, conventional and unconventional marketing attacks are classified as ___________?
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A. encirclement attack

B. flank attack

C. geographic attack

D. guerilla attack
526. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
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A. knowledge based equity

B. customer based brand equity

C. effective brand equity

D. marketers brand equity

527. The third step in the customers value analysis is __________?
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A. assessing the attributes importance

B. assessing the companys performance

C. monitoring competitors performance

D. both B and C
528. The market multiplier includes __________?
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A. competitive reactions

B. channel support

C. market dynamics

D. distinctiveness

529. The research instruments present to respondents consist a set of questions, are classified as __________?
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A. random sample

B. technological devices

C. stratified sample

D. questionnaires
530. In frontal attack, only that company wins, who have __________?
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A. bypass fit

B. more resources

C. strategic fir

D. less resources

531. The last step in the marketing research process is to __________?
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A. deciding decision alternatives

B. gather market data

C. make the decision

D. plan next corporate plan

532. The brand which is result of extension in brand or sub-brand is classified as __________?
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A. product extension

B. parent brand

C. brand extension

D. sub-brand

533. The marketer who looks forward for the customers needs in near future is classified as ____________?
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A. creative marketers

B. responsive marketers

C. anticipative marketers

D. market driven marketers

534. The marketing internal sampling metrics consist of ________?
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A. relative employee satisfaction

B. level of customer dissatisfaction

C. active innovation support

D. both A and C
535. The researchers sampling plan consists of _______?
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A. sampling procedure

B. sampling size

C. all of the above

D. sampling unit

536. The low priced brands in the brand portfolio of particular Company are classified as _______?
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A. competing brands

B. fighter brands

C. flankers

D. traffic builders
537. The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
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A. market stretching

B. market broadening

C. market diversification

D. market defense
538. The marketer who is creative and proactive in marketing strategy is classified as ___________?
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A. creative marketers

B. anticipative marketers

C. market driven marketers

D. responsive marketers

539. The consumers satisfaction level is classified as ___________?
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A. sampling metrics

B. procedural metrics

C. marketing external metrics

D. unit metrics

540. The share of market, mind and customer heart are three variables for analyzing _________?
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A. potential threats

B. potential strengths

C. potential opportunities

D. potential weaknesses

541. When customers react favorably for specific brand and identify it differently, it is said to be __________?
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A. buyers equity

B. market share equity

C. positive brand equity

D. negative brand equity

542. The external marketing metrics consist of _________?
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A. perceived quality and awareness

B. customer loyalty and retention

C. freedom to fall

D. both A and B
543. The second step in customer value analysis is ________?
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A. monitoring customer value

B. identifying benefits

C. examining specific segment

D. assessing quantitative importance
544. The value creation practices such as welcoming and governing is classified as ___________?
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A. social networking

B. impression management

C. brand use

D. community engagement

545. The fifth step in the marketing research process is __________?
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A. presenting marketing plan

B. presenting the market data

C. presenting the competitors offering

D. presenting the findings
546. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?
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A. company metrics pathway

B. stakeholder satisfaction pathway

C. unit metrics pathway

D. customers metrics pathway

547. If the points of parity and points of difference are not credible of both categories then the brand is ________?
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A. legitimate player

B. not legitimate player

C. category point of difference

D. straddle player

548. The record that shows how company is performing year after year is classified as _________?
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A. market performance record

B. customer performance scorecard

C. stakeholder performance scorecard

D. marketing dashboards

549. In brand mantra, the process of making it memorable is classified in dimension of __________?
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A. inspiration

B. communication

C. straddling

D. simplifying
550. The brand attributes associations that are not unique but similar to some other brands are classified as __________?
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A. similar attributes

B. points of difference

C. points of parity

D. points of disparity