marketing MCQs – Page 11

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
201. The building of understanding, individual customer offerings and deeper relationships is the part of ____________?
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A. customer relationship management

B. customer acquisition process

C. the new-offering process

D. the strategic management process

202. The market-development strategy is used to gain market share __________?
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A. new products in new market

B. current products in new market

C. new products for new markets

D. current product in current market

203. The grouping of customers on the basis of similar needs in solving specific problem is considered as ________?
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A. need based segmentation

B. solution based segmentation

C. segment attractiveness

D. segment identification

204. The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
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A. credence qualities

B. minor qualities

C. experience qualities

D. search qualities
205. The categories of services mix and intangible are classified as the example of _________?
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A. major service with minor goods

B. pure tangible goods

C. tangible goods with accompanying services

D. pure services
206. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
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A. Australian auctions

B. Dutch auctions

C. Sealed-bid auctions

D. English auctions

207. The people who dont have to spend much on products are considered as ________?
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A. savvy shoppers

B. non-enthusiast

C. enthusiast

D. non-savvy shoppers

208. When good opportunities exist outside the present business, this is called ___________?
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A. downsizing the business

B. diversification growth

C. extensive growth

D. integrative growth

209. The gathered and acted upon information about the market and its offerings is the part of _________?
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A. the new-offering process

B. the customer acquisition process

C. the fulfill management process

D. the market-sensing process
210. If the unit cost is $25 and the desired return on sales is 60% then the markup price is _________?
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A. $69.50

B. $65.50

C. $62.50

D. $75.50

211. The network of specific suppliers and distributors to create superior value is called __________?
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A. supply chain

B. value chain

C. marketing chain

D. product chain

212. A game plan for achieving goals is called __________?
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A. management

B. objective

C. strategy

D. alliances

213. The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?
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A. unbundling

B. reduction of discounts

C. delayed quotation pricing

D. escalator clauses

214. The overhead costs are also known as ___________?
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A. labor wages

B. variable costs

C. employees salaries

D. fixed costs
215. The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
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A. unbundling

B. escalator clauses

C. delayed quotation pricing

D. reduction of discounts

216. The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
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A. buy back arrangement

B. offset

C. compensation deal

D. barter

217. v Considering marketing channels, the examples of facilitators are __________?
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A. retailers

B. independent warehouses

C. sales agents

D. wholesalers

218. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
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A. solution based segmentation

B. segment attractiveness

C. segment identification

D. need based segmentation

219. Considering the categories of services mix, the meal of restaurant is classified as example of __________?
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A. major service with minor goods

B. tangible goods with accompanying services

C. pure tangible goods

D. pure services

220. The factor which does not lead in product price increasing is _________?
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A. over demand

B. cost inflation

C. predatory pricing

D. anticipatory pricing