When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Line extensions

B. Brand extensions

C. Product extensions

D. New brands

Found an error? Read our corrections policy and submit a sourced correction below. You can also share a useful explanation in your own words.

Discuss the answer or suggest a sourced correction
Thank you for contributing.
Your comment was submitted and will appear after editorial review.

Your email is used only for moderation and is never displayed. Spam, copied material and fabricated endorsements are rejected.