All of the following are ways that marketing plays a key role in the companys strategic planning EXCETP ?

A. marketing provides inputs to strategic planners by helping to identify attractive market opportunities

B. marketing is the only discipline that can provide a formal structure for the planning effort

C. marketing provides a guiding philosophy

D. within individual business units marketing designs strategies for reaching the units objectives

Found an error? Read our corrections policy and submit a sourced correction below. You can also share a useful explanation in your own words.

Discuss the answer or suggest a sourced correction
Thank you for contributing.
Your comment was submitted and will appear after editorial review.

Your email is used only for moderation and is never displayed. Spam, copied material and fabricated endorsements are rejected.