marketing MCQs – Page 60

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1181. The major strategies regarding promotion mix are?
0

A. direct strategy

B. indirect strategy

C. pull and push strategy

D. rational and moral selling strategy

1182. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
0

A. customer sales force structure

B. indirect sales force structure

C. territorial sales force structure

D. product sales force structure

1183. In product life cycle, the new products are cause of?
0

A. loss

B. growth

C. decline

D. maturity

1184. The products and services consumers shop frequently are classified as?
0

A. shopping products

B. convenience products

C. customer value

D. branding

1185. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
0

A. vertical management

B. distribution management

C. horizontal management

D. marketing channel management

1186. The customer adopter groups include?
0

A. innovator

B. early adopter

C. early majority

D. laggard

1187. The internal limitations can be classified as organizations own?
0

A. Opportunities

B. Strengths

C. Weaknesses

D. Threats

1188. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
0

A. link organization

B. franchise organization

C. administered organization

D. member organization

1189. The method of managing advertising budget at the level company can have money for is classified as?
0

A. affordable method

B. objective and task method

C. competitive parity method

D. percentage of sales method

1190. The sales of market offering in growth stage of product life cycle are recorded as?
0

A. rapidly rising sales

B. declining sales

C. peak sales

D. low sales

1191. The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
0

A. prospering manager

B. persuasion manager

C. sales person

D. promoting manager

1192. The method of managing promotional budget to match the outlays of competitors is called?
0

A. objective and task method

B. competitive parity method

C. affordable method

D. percentage of sales method

1193. The kind of information consumer obtains from mass media and internet searches classified as?
0

A. public sources

B. personal sources

C. all of above

D. commercial sources

1194. The set of stages through which the customers pass through while purchasing the market offerings are classified as?
0

A. strategic stages

B. buyer readiness stage

C. channeling stages

D. channel designing stages

1195. The methods used to determine total budget for advertising its market offerings are?
0

A. competitive parity method

B. affordable method

C. percentage of sales method

D. all of above

1196. The segmentation based on climate basis is an example of?
0

A. psychographic segmentation

B. geographic segmentation

C. behavioral segmentation

D. demographic segmentation

1197. In the product life cycle decline stage, the marketing objective is to?
0

A. create product awareness

B. reduce expenditure

C. defend market share and profits

D. maximize the market share

1198. The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of?
0

A. off shoring

B. off sourcing

C. crowdsourcing

D. internal sourcing

1199. The customers who adopt new ideas and rarely are leaders are classified as?
0

A. innovators

B. early adopter

C. early majority

D. laggard

1200. The products or market offering bought by consumers for personal consumption are classified as?
0

A. consumer products

B. augmented product

C. intangible services

D. industrial products

Previous Next

Showing 1181 to 1200 of 1731 mcqs