marketing MCQs – Page 87

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1721. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
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A. contractual VMS

B. full time VMS

C. administered VMS

D. corporate VMS
1722. The process of comparing own products or services to leading firms practices to improve performance and quality is called?
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A. benchmarking

B. strategic analysis

C. corporate image analysis

D. customer value analysis

1723. Top management sets the companys?
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A. All of above

B. Objectives

C. Vision

D. Mission

1724. The strategy that focuses on smaller segments and attract only few competitors is called?
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A. micromarketing

B. niche marketing

C. segmented marketing

D. mass marketing

1725. The Regent Seven Seas Cruise Line invites customers by saying luxury goes exploring is an example of?
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A. psychographic segmentation

B. geographic segmentation

C. income segmentation

D. behavioral segmentation

1726. In stages of adoption process, the customer decides to become regular user in?
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A. interest stage

B. evaluation stage

C. adoption

D. awareness stage

1727. According to competitive positions, the main focus of market leader strategy is to?
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A. expand market share

B. full frontal attack

C. multiple niching

D. indirect attack

1728. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
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A. psychographic segmentation

B. behavioral segmentation

C. geographic segmentation

D. demographic segmentation

1729. Marketing management is ____________?
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A. Developing marketing strategies to move the company forward

B. Managing the marketing process

C. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

D. Monitoring the profitability of the companies products and services

1730. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
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A. none of above

B. manufacturer-wholesaler franchise system

C. manufacturer franchise system

D. manufacturer-retailer franchise system
1731. In an industry, the group of firm which follows the similar strategy is classified as?
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A. comparative group

B. strategic group

C. inbound group

D. outbound group