marketing MCQs – Page 61

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1201. The management of new product development strategy includes?
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A. systematic product development

B. customer centered development

C. all of above

D. team based development

1202. In positioning statement, the first thing that must be stated is?
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A. differentiation

B. target segment

C. market segmentation

D. positioning

1203. The most crucial and first step in marketing process is?
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A. Capturing value from customers

B. Designing a marketing strategy

C. Create customer delight

D. Understanding customer needs and wants

1204. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
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A. fads

B. customs

C. tradition

D. norms

1205. According to Maslows hierarchy of needs, the sense and need of belonging is classified as?
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A. social needs

B. esteem needs

C. safety needs

D. physiological needs

1206. The competitors in the introductory stage of product life cycle are?
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A. none of the above

B. stable but declining

C. few

D. continuously growing

1207. The series of steps that must be followed by sales people is classified as?
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A. intermediation process

B. nominal process

C. selling process

D. marketing process

1208. The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
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A. prospecting

B. follow up

C. qualifying

D. approach

1209. The legal and management consulting are best classified as?
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A. accessory equipment

B. industry services

C. industry supplies

D. business advisory services

1210. In marketing research, asking preferences and questions about buying behavior is example of?
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A. experimental research

B. survey research

C. observational research

D. ethnographic research

1211. The possible objectives of advertising includes?
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A. persuasive advertising

B. reminder advertising

C. all of above

D. reminder advertising

1212. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
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A. display and online media

B. print and broadcast media

C. buzz marketing

D. word-of-mouth influence

1213. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
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A. intramarket segmentation

B. intermarket segmentation

C. non-differentiable segments

D. differentiable segment

1214. The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
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A. seasonal discount

B. cash discount

C. functional discount

D. quantity discount

1215. The way in which two or more transportation modes are used together is classified as?
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A. intra-model logistic network

B. intermodal transportation

C. intra-model transportation

D. intermodal logistic network

1216. If the fast food chain has conflict to some of its franchises then this conflict is considered as?
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A. horizontal conflict

B. steep conflict

C. slope conflict

D. vertical conflict

1217. The collection, analysis and reporting of available data for any given marketing situation is classified as?
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A. external databases

B. outsourced databases

C. marketing research

D. both a and b

1218. The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
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A. product line pricing

B. competitive pricing

C. optional pricing

D. captive pricing

1219. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
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A. cash refunds

B. cents off deals

C. sweepstakes

D. cash sample

1220. The factors influence innovations rate of adoption are?
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A. communicability

B. divisibility

C. all of above

D. relative advantage

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