marketing MCQs – Page 59

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1161. The third step in personal selling process after completion of pre-approach step is to?
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A. handling objections

B. prospecting and qualifying

C. approach

D. presentation and demonstration

1162. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
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A. intensive distribution

B. exclusive distribution

C. inclusive distribution

D. exclusive dealing
1163. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
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A. salutary products

B. pleasing products

C. deficient products

D. desirable products

1164. Because of experience, the changes in individual behavior is referred as?
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A. change in brand image

B. none of above

C. change in personality

D. learning
1165. According to marketing four Ps, the credit terms can be classified as?
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A. Place

B. Price

C. Product

D. Promotion

1166. The issues in pricing strategies includes?
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A. price fixing

B. all of above

C. predatory pricing

D. deceptive pricing

1167. The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?
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A. distribution center

B. outbound center

C. exclusive center

D. inbound center

1168. The only element which is cause of income for company is?
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A. value added tax

B. price

C. tax

D. discount

1169. The prices that buyers keep in their mind and compare the price of given product to other products prices are called?
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A. comparable prices

B. double way pricing

C. reference prices

D. Two way pricing

1170. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
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A. ideas external sources

B. secondary sources

C. acquisition of ideas

D. primary sources

1171. The marketing channels are considered as part of?
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A. wholesaler-customer delivery network

B. customer-value delivery network

C. retailer-wholesaler delivery network

D. customer-retailer delivery network

1172. The marketing strategy statement third part consists of?
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A. sales, profit goals, market share

B. target market

C. developing mission statement

D. planned value proposition

1173. In growth-share matrix, the vertical axis represents?
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A. Business portfolio

B. Relative market share

C. Market growth rate

D. Both a and b

1174. The highly loyal but less potential profitable customers group is of?
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A. Strangers

B. True friends

C. Barnacles

D. Butterflies

1175. The market offering that is essentially intangible is called?
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A. commodity

B. services

C. competitive edge

D. products

1176. The type of product development which is systematic, holistic and not compartmentalized is said to be?
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A. customer centered product development

B. team based product development

C. concentration based development

D. systematic product development
1177. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?
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A. market analysis stage

B. business analysis stage

C. product marketing stage

D. introductory stage
1178. The market segmented on the basis of knowledge level of customers regarding such as unaware, aware, interested and desirous customers is included in?
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A. geographic segmentation

B. demographic segmentation

C. psychographic segmentation

D. behavioral segmentation
1179. ?The fit between customer need and companys market offering in Strangers group is?
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A. Little fit

B. Good fit

C. Strong fit

D. Limited fit

1180. The types of good value pricing includes?
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A. everyday low pricing

B. high low pricing

C. low high pricing

D. both a and b