marketing MCQs – Page 51

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1001. The local or individual marketing is also called as?
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A. segmented marketing

B. niche marketing

C. micromarketing

D. mass marketing

1002. The classic examples of desirable products are?
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A. insurance products

B. junk food and cigarettes

C. ineffective medicines

D. nutritious high fiber cereals
1003. The Company will face low sales and low markups if company set its prices?
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A. none of the above

B. too low

C. too high

D. too discounted

1004. In retailer industry, the Tiffany and Williams Sonoma are considered as?
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A. full-service retailers

B. super retailers

C. limited service retailers

D. self-service retailers

1005. The marketers can build up demand of a particular product by?
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A. positive reinforcement

B. using motivating cues

C. associating with strong motives

D. all of above
1006. The social factors includes?
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A. small groups

B. social roles and status

C. family

D. all of above
1007. The fourth step in process of new product development is?
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A. developing new candidates pool

B. developing production schedule

C. developing introductory test

D. developing marketing strategy
1008. The market segmented on the basis of the degree level such as high school graduates and college graduates is classified as?
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A. geographic segmentation

B. behavioral segmentation

C. psychographic segmentation

D. demographic segmentation
1009. The classic example of multi-brands is?
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A. Coca-Cola of different flavors

B. Toyota new brand Scion

C. Kelloggs Special K snacks and protein waters

D. P&G detergents brands as Tide, Ivory, Dreft
1010. The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
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A. predatory pricing

B. discriminatory pricing

C. price fixing

D. price maintenance

1011. The sales force structure in which salespeople are designated to sell the companys product to certain industries or customers is classified as?
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A. product sales force structure

B. customer sales force structure

C. territorial sales force structure

D. indirect sales force structure

1012. The aspects of brand that are linked to human traits, developed in a specific mix called?
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A. self-image

B. brand personality

C. self-concept

D. Brand awareness

1013. The product support services are part of?
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A. differentiation

B. competitive strategy

C. actual product

D. augmented product
1014. According to brand personality traits, the excitement is concluded as brand being?
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A. cheerful and wholesome

B. charming and upper class

C. outdoorsy and tough

D. daring and imaginative
1015. Considering types of retailers, the store which only carries limited product line is classified as?
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A. specialty stores

B. super store

C. department store

D. discount store

1016. The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?
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A. relative stores

B. off price voluntary stores

C. chain stores

D. franchise
1017. The Harley-Davidson which marketed bikes for female segment of market is an example of?
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A. psychographic segmentation

B. geographic segmentation

C. behavioral segmentation

D. gender segmentation
1018. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
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A. promotional pricing

B. short term pricing

C. geographical pricing

D. cyclical pricing

1019. The markets in which the goods are bought for personal consumption by the individuals and households are called?
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A. international markets

B. government markets

C. consumer markets

D. business markets

1020. The maintenance and business advisory services are included in
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A. business services

B. business supplies

C. industry capital items

D. accessory equipment