marketing MCQs – Page 50

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

981. The products that consumer doses not really consider buying is classified as?
0

A. unsought consumer products

B. sought services

C. sought industrial product

D. unsought augmented product

982. According to Maslows hierarchy of needs, the need for self-development and realization is included in?
0

A. self-actualization needs

B. social needs

C. physiological needs

D. esteem needs

983. The reduction in prices made on larger purchases is classified as?
0

A. bargained reduction

B. discount

C. allowance

D. price segment

984. The forces and factors that shape customers preferences and behaviors are known as?
0

A. the demographic environment

B. the economic environment

C. the political environment

D. the cultural environment

985. The positioning statement must state the category of brands and its?
0

A. place

B. price

C. points of differences

D. distribution channel

986. The industry installations and equipment are classified in group of?
0

A. augmented industrial products

B. specialty industrial products

C. supplies and services

D. capital items

987. The retailers that follow the pattern of locate-compare-select to serve their customers are classified as?
0

A. super retailers

B. self-service retailers

C. full-service retailers

D. limited service retailers

988. The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
0

A. factory outlets

B. factory clubs

C. warehouse clubs

D. surplus center

989. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?
0

A. price fixing

B. predatory pricing

C. price maintenance

D. discriminatory pricing

990. The remembrance of good points that are related to choose a brand as compared to competing brands is called?
0

A. selective attention

B. selective distortion

C. selective retention

D. both a and b

991. The product quality level is considered as part of?
0

A. de-augmented product

B. augmented product

C. customer value

D. actual product

992. If the lawn mower is bought for landscaping business, the lawn mower is classified as?
0

A. augmented products

B. consumer products

C. specialty products

D. industrial products

993. After the idea generation through internal and external sources, the next step is?
0

A. idea screening

B. raw material screening

C. product screening

D. customer screening

994. The products whose classes are based on customers need and behavior are called?
0

A. actual services

B. consumer products

C. de-augmented product

D. augmented products

995. The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
0

A. surplus center

B. factory outlets

C. factory clubs

D. warehouse clubs

996. The psychological factors that affect consumers buying behaviors includes?
0

A. perception

B. beliefs and attitudes

C. motivation

D. all of above

997. The competitors in the growth stage of product life cycle are?
0

A. stable but begins declining

B. growing number

C. few

D. declining number

998. The consumer products with unique and differentiated characteristics are best classified as?
0

A. unsought products

B. specialty products

C. unsought specialty products

D. convenient products

999. The last step of cost based pricing is to?
0

A. convince buyer about products value

B. determine cost of product

C. design a product

D. set price based on cost

1000. The tendency to which existing products appears less superior compared to innovative products is classified as?
0

A. communicability

B. compatibility

C. divisibility

D. relative advantage

Previous Next

Showing 981 to 1000 of 1731 mcqs