marketing MCQs – Page 52

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1021. In PLC stages, the stage in which sales and profits declines is called?
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A. less improved stage

B. decline stage

C. product maturity stage

D. non-innovative stage

1022. The economies consuming their own industrial outputs are known as?
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A. developing economies

B. industrial economies

C. subsistence economies

D. none of above

1023. The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as?
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A. agent

B. drop shippers

C. brokers

D. manufacturers sales branches

1024. When any potential customer become a regular user of the product, this change is called?
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A. post-purchase behavior

B. adoption

C. pre purchase behavior

D. cognitive dissonance

1025. The Companys strengths and weakness are evaluated in?
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A. PEST analysis

B. SWOT analysis

C. Both a and b

D. None of above

1026. The high-priced photographic equipment is an example of?
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A. specialty products

B. shopping products

C. unsought products

D. convenience products

1027. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
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A. rational selling strategy

B. pull strategy

C. moral selling strategy

D. push strategy

1028. The consumer products does not include?
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A. specialty products

B. unsought products

C. sought products

D. shopping products

1029. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
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A. intramarket segmentation

B. differentiable segment

C. intermarket segmentation

D. non-differentiable segments

1030. The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
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A. price packs

B. cents off deals

C. advertising specialties

D. both a and b

1031. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
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A. public relations

B. advertising

C. personal selling

D. sales promotion

1032. The stage in which the problem or need is recognized by consumers is classified as
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A. need recognition

B. information search

C. evaluation of alternatives

D. both b and c

1033. In the social class classification, the business professionals without any unusual wealth includes?
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A. upper uppers

B. working class

C. upper middles

D. lower uppers

1034. The factory outlets and ware house clubs are classified as types of?
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A. independent off-price retailer

B. independent super retailer

C. off-price retailer

D. on-price retailer

1035. If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is?
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A. $11.43

B. $25.43

C. $15.43

D. $21.43

1036. Finding and developing the alternative concepts is part of?
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A. customer retention

B. product development

C. supply chain management

D. concept development

1037. The group of customers who follows a majority of people before buying innovative products is called?
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A. early majority

B. late majority

C. early adopter

D. laggard

1038. The third step of value based pricing is to?
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A. design product

B. set target price

C. assess needs of customer

D. determine incurred costs

1039. The classic examples of salutary products are?
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A. nutritious high fiber cereals

B. junk food and cigarettes

C. insurance products

D. ineffective medicines

1040. The competitive marketing strategies plays a role in companies?
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A. differentiation

B. positioning strategy

C. market segmentation

D. targeting strategy

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