marketing MCQs – Page 44

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

861. The natural forces or factors are considered in companys environment called?
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A. Macro environment

B. Microenvironment

C. Both a and b

D. None of above

862. Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?
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A. selective store

B. convenience stores

C. extensive store

D. exclusive store

863. The marketing strategy which does not focus on the difference between the consumer needs is called?
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A. micromarketing

B. niche marketing

C. segmented marketing

D. mass marketing

864. The factors that can affect purchase decision and attention are?
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A. attitude of others

B. unexpected situational factors

C. expected situational factors

D. both a and b

865. The situation in which the company targets whole market with one similar offer is called as?
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A. niche marketing

B. segmented marketing

C. micromarketing

D. mass marketing

866. The tendency to which innovation may tried for limited time is?
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A. relative advantage

B. communicability

C. compatibility

D. divisibility

867. A descriptive thought about something held by a person is classified as?
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A. perception

B. beliefs

C. learning

D. attitudes

868. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
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A. market penetration strategy

B. product line pricing

C. market skimming pricing

D. business line pricing

869. The process of segmenting the market and identifying which segments to target is classified as?
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A. differentiated marketing

B. targeting the market

C. undifferentiated marketing

D. market segmentation

870. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
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A. selective attention

B. all of above

C. selective distortion

D. selective retention

871. The retail business built on a place that is owned, planned and developed as single business unit is classified as?
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A. warehouse club center

B. corporate center

C. shopping center

D. specialty center

872. The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
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A. trade promotions

B. business promotions

C. off deal promotion

D. event promotion

873. The industry installations consists of major purchases such as?
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A. buildings

B. accessory and office equipment

C. fixed equipment

D. all of above

874. The services provided by medical and legal specialists are considered as?
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A. unsought products

B. shopping products

C. specialty products

D. industrial convenient products

875. According to real-win-worth doing proposition, analysis of checking profit potential for new product is part of?
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A. worth doing

B. real

C. win

D. less worthy

876. The type of information consumer obtains by using and examining the product is classified as?
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A. commercial sources

B. experiential sources

C. all of above

D. public sources

877. A companys microenvironment does not include?
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A. The organizations suppliers

B. Demographic forces

C. The company

D. The marketing intermediaries

878. The fixed equipment such as office generators, drill presses and elevators are classified as?
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A. specialty industrial products

B. industry capital items

C. industry material and parts

D. office equipment

879. The marketing intermediaries includes?
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A. Financial intermediaries

B. Marketing services agencies

C. Both a and b

D. None of the above

880. The type of buyer and supplier relationship that are together in operational ways is classified as_________?
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A. structural commitment

B. structural adaptation

C. cooperative systems

D. operational systems

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