marketing MCQs – Page 43

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
841. In business markets, the technical sources have great importance in the___________?
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A. interest stage

B. evaluation stage

C. initial awareness stage

D. trial stage

842. The strategy to segregate small amount of gains from large amount of loss includes ____________?
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A. silver lining principle

B. cancellation principle

C. segregate principle

D. golden lining principle

843. In marketing management, when a need arises to sufficient intensity level, it becomes____________?
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A. demand

B. behaviors

C. motive

D. need

844. A person, who offers informal reviews or advice about specific category is called as__________?
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A. group leader

B. opinion leader</strong>

C. inspiration leader

D. associative leader

845. When the product is risky it can affect the well-being of buyer mentally and is classified as________?
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A. physiological risk

B. social risk

C. psychological risk

D. attitude risk

846. To reduce the attributes uncertainty, the customers try to find the products with__________?
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A. warranties

B. low demands

C. discounts

D. lesser prices

847. The customers activity which is often unpredictable and short lived is the best classified as __________?
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A. fad

B. short-term marketing wave

C. fade

D. marketing shade

848. The individuals who request the need of purchasing something are classified as_______?
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A. influencers

B. providers

C. users

D. initiators
849. The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
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A. motivation drive

B. behavior learning

C. discrimination

D. motivation cue

850. The market consists on the set of customers, for which the company wants to pursue its business is called _____________?
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A. available market

B. target market

C. penetrated market

D. potential market

851. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
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A. heuristics

B. eliminating-by-acceptance heuristic

C. lexicographic heuristics

D. conjunctive heuristic

852. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
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A. competitive repositioning

B. competitive de-positioning

C. physiological de-positioning

D. brand repositioning

853. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?
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A. linking product to engaging issue

B. linking product to personal situation

C. adding an important feature

D. triggering emotions to personal values

854. The most geographically concentrated buyer is the part of_________?
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A. elastic markets

B. business markets

C. inelastic markets

D. consumer markets

855. The relationship which requires less cooperation and exchange of information is classified as________?
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A. contractual selling

B. contractual buying

C. bare bones

D. cooperative systems

856. The criteria or standard of how marketing offering meet the initial demand is classified as _____________?
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A. consideration set

B. availability set

C. brands awareness

D. total set of brands

857. In modified rebuy, the suppliers that see opportunities to expand business are classified as________?
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A. out-suppliers

B. in-suppliers

C. new suppliers

D. modified suppliers

858. The techniques such as sentence completion and word association are classified as ____________?
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A. classification techniques

B. sampling techniques

C. technical techniques

D. projective techniques
859. The more intense the products positivism, the customer is closer to us, then the customer can adjust ____________?
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A. our product purchase intention

B. our product perception

C. other product perception

D. other product purchase intention

860. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
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A. stable demand

B. unstable demand

C. freeze demand

D. fluctuating demand