marketing MCQs – Page 84

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1661. A Marketer is someone seeking a response from another party, called the __________.
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A. Fund raiser, contributor

B. Voter

C. Customer

D. Prospect

1662. The primary data which is gathered by observing relevant actions and people is called?
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A. survey research

B. observational research

C. ethnographic research

D. experimental research

1663. A companys microenvironment, the financial publics consists of?
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A. investment analysis

B. all of above

C. banks

D. stockholders

1664. Buying of products by government agencies is classified as?
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A. reseller markets

B. international markets

C. government markets

D. business markets

1665. The Apple customers who keeps buying same brand in every purchase is an example of?
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A. user status

B. loyalty status

C. usage rate

D. benefits sought

1666. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
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A. Vertical Integration

B. beta Market

C. Horizontal Integration

D. Meta Market

1667. The number of competitors in the decline stage of product life cycle are?
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A. few

B. stable but begins declining

C. declining in number

D. continuously growing

1668. The strategy of introducing new product in existing market is classified as?
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A. Diversification

B. Market penetration

C. Product development

D. Market development

1669. The breakeven pricing strategy is also called?
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A. target return pricing

B. learning pricing

C. markup return pricing

D. marginal pricing

1670. In marketing strategy, the advertising and personal selling can be referred as?
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A. Price

B. Product

C. Promotion

D. Place

1671. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
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A. slope conflict

B. vertical conflict

C. horizontal conflict

D. steep conflict

1672. Market offering can be combination of?
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A. Places

B. product & services

C. All of above

D. Information

1673. The market segments must be?
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A. attainable

B. accessible

C. measureable

D. all of above

1674. In external environment, the favorable factors and trends are classified as?
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A. Opportunities

B. Strengths

C. Threats

D. Weaknesses

1675. According to competitive positions, the main focus of market follower strategy is to?
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A. full frontal attack

B. multiple niching

C. follow at a distance

D. expand market share

1676. The type of question in questionnaire in which all possible choices are given is________?
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A. open ended question

B. close ended question

C. Both a and b

D. none of above

1677. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers expressed needs.
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A. Reactive market orientation

B. Total market orientation

C. Impulsive market orientation

D. Proactive marketing orientation

1678. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
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A. market leader

B. market follower

C. market challenger

D. market niche

1679. The Family Dollar is evaluating one location out of many by checking nearby areas conditions is an example?
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A. survey research

B. observational research

C. ethnographic research

D. experimental research

1680. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
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A. integrated logistics management

B. intra-modal logistics management

C. intermodal logistics management

D. exclusive logistics management

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