marketing MCQs – Page 85

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs

1681. In __________more customers would like to buy the product than can be satisfied.
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A. latent demand

B. irregular demand

C. excessive

D. overfull demand

1682. A companys microenvironment, the citizen-action publics consists of?
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A. minority groups

B. stockholders

C. Community organizations

D. both b and c

1683. According to four Ps of marketing, the inventory and logistics services are classified as?
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A. Promotion

B. Place

C. Price

D. Product

1684. The Macro environment of any company or organization includes?
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A. the cultural environment

B. the demographic environment

C. customers in international markets

D. both a and b

1685. The sales in maturity stage of product life cycle are recorded as?
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A. declining

B. rapidly rising

C. very peaked

D. low sales

1686. A companys internal environment considers?
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A. Finance, Operations, purchasing

B. Research & Development (R&D)

C. Both a and b

D. None of the above

1687. Rising promotion costs and shrinking profit margins are the result of ___________.
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A. Changing technology

B. Deregulation

C. Heightened competition

D. Globalization

1688. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
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A. Production Age

B. Age of Globalization

C. Industrial Age

D. Information Age

1689. Marketers often use the term ___________ to cover various groupings of customers.
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A. Market

B. Buying power

C. Demographic segment

D. People

1690. The set of distinctive and basic modes of expression is called?
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A. fashion

B. fads

C. styles

D. followers

1691. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
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A. direct channel

B. flexible channel

C. indirect channel

D. static channel

1692. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
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A. direct selling capability

B. Better prices

C. Well-established brand names

D. One-on-one communications

1693. The VF Corporation offering more than thirty premium brands is an example of?
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A. mass marketing

B. micromarketing

C. segmented marketing

D. niche marketing

1694. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
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A. market centered company

B. customer centered company

C. profit centered company

D. competitor centered company

1695. Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
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A. market leader

B. market challenger

C. market niche

D. market follower

1696. The Market consists of?
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A. Potential buyers

B. Actual buyers

C. Both a and b

D. None of the above

1697. If the company provides products or services less than its cost then the company will?
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A. get more loss

B. get more profits

C. get more discounts

D. both a and b

1698. The generation born before 1964 and after World War II is classified as?
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A. generation X

B. generation Y

C. baby boomers

D. both a and b

1699. The research which is used to describe market potential of any market offering is best classified as?
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A. casual research

B. exploratory research

C. descriptive research

D. both a and c

1700. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
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A. market challenger

B. market leader

C. market follower

D. market niche

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