marketing MCQs – Page 83

Practise multiple-choice questions from marketing for competitive examinations and subject revision. Review each marked answer and report any item that may be outdated or unclear.

marketing Mcqs
1641. The market segmentation based on customers seeking brands that deliver benefits is example of
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A. income segmentation

B. psychographic segmentation

C. benefit segmentation

D. geographic segmentation

1642. The strategy of launching new product in new market is known as?
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A. Product development

B. Market development

C. Diversification

D. Market penetration

1643. The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
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A. full time VMS

B. corporate VMS

C. administered VMS

D. contractual VMS

1644. In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
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A. Latent Product

B. Existing Product

C. Future Product

D. Expected Product

1645. The economies that offer great opportunities are classified as?
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A. subsistence economies

B. none of above

C. developing economies

D. industrial economies

1646. The unfavorable external factors or trends that may pose a challenge to company are called?
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A. Strengths

B. Threats

C. Opportunities

D. Weaknesses

1647. Marketing is both an art and a science there is constant tension between the creative side of marketing and the ________ side.
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A. Forecasting side

B. Selling side

C. Management side

D. Formulated side
1648. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
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A. direct channel

B. indirect channel

C. static channel

D. flexible channel

1649. The PLC concept which consists of longest life cycles is classified as?
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A. product forms

B. product perception

C. product classes

D. branding

1650. Good marketing is no accident, but a result of careful planning and __________?
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A. Strategies

B. Execution

C. Research

D. Tactics

1651. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
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A. Selling

B. Production

C. Product

D. Marketing

1652. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
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A. Business markets

B. Global markets

C. Consumer markets

D. Nonprofit and governmental markets

1653. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products is termed as____________?
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A. Buying Concept

B. Selling Concept

C. Production Concept

D. Marketing Concept

1654. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
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A. marketing channel design

B. horizontal channel design

C. intermediary channel design

D. vertical channel design

1655. The market which is divided on the basis of income scale and family size of customers is an example of?
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A. behavioral segmentation

B. demographic segmentation

C. geographic segmentation

D. psychographic segmentation

1656. The social class group which earns through exceptional ability is best classified as?
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A. upper middles

B. upper uppers

C. lower uppers

D. working class

1657. The undifferentiated marketing is also called as?
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A. concentrated marketing

B. segmented marketing

C. mass marketing

D. micromarketing

1658. Segmentation of international markets on the basis of stability of governments is included in?
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A. geographic location

B. political and legal factors

C. economic factors

D. cultural factors

1659. The changes made in the product characteristics such as quality, style and features are called?
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A. modifying the product

B. modifying marketing mix

C. modifying the market

D. modifying raw material schedule

1660. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.
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A. Brand image

B. Price

C. Distribution

D. Promotion